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117 finalists unveiled for INMA Global Media Awards competition

08 March 2016

Competition reveals best practices to energise brands, create new products, engage audiences, grow advertising revenue, develop customer insights, and instill innovation at media companies. First-place winners will be announced May 24 in London.

Finalists in the INMA Global Media Awards competition were announced today, representing the international pinnacle in media company efforts to grow audience, revenue, and brand.

Some 117 finalists in 20 categories and two groups for global/national brands and regional/local brands were unveiled for the competition produced by the International News Media Association, the premier organisation dedicated to surfacing the best ideas in media.

The 40 first-place winners, regional winners, and the international “Best In Show” will be revealed at the Global Media Awards Dinner Tuesday, May 24, at the Victoria and Albert Museum in London. The dinner is held at the conclusion of the 86th Annual INMA World Congress.

117 finalists were chosen from the 699 entries into the annual awards competition.

The INMA Global Media Awards competition received 699 entries from 264 news brands in 40 countries.

The competition rewards six activities key to commercial and brand success in a fast-changing media world:

  • Energizing brands.
  • Creating new products.
  • Growing, engaging, and monetising audiences.
  • Growing advertising revenue.
  • Developing customer insights.
  • Instilling innovation.

The Global Media Awards competition was judged in February by an international panel of 41 executives from 19 countries representing stakeholders in the media industry.

“The best place for media companies to look for ideas and inspiration is internationally,” said Earl J. Wilkinson, executive director and CEO of INMA. “And what we see in the finalists for this year's Global Media Awards are aspirational brand stories connecting with audiences, delivering value for advertisers, and making a commitment to innovation.”

Who among the finalists will take home category, regional, and international prizes? Find out for yourself by joining the INMA World Congress May 22-24 in London and get a front-row seat to ideas and innovation.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,400 executives at 600+ news media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador and São Paulo.

INMA Global Media Awards finalists

Editor's note: Finalists below are listed alphabetically. Group 1 represents regional/local brands. Group 2 represents global/national brands. Click on the entry name to view the campaign.

Category 1: Best Brand Awareness Campaign

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 2: Best Public Relations or Community Service Campaign

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 3: Best Use of an Event to Build a News Brand

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 4: Best New Print Product

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 5: Best Use of Mobile

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 6: Best Use of Video

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 7: Best Launch of a Brand or Product to Create An Audience Segment

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 8: Best Idea to Encourage Print Readership or Engagement

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 9: Best Idea to Grow Digital Readership or Engagement

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 10: Best Use of Social Media

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 11: Best New Paid Content or Subscription Initiative

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 12: Best Idea to Grow Advertising Sales or Retain Advertising Clients

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 13: Best Marketing Solution for an Advertising Client

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 14: Best Execution of Print Advertising

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 15: Best Execution of Native Advertising

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 16: Best Use of Data Analytics

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 17: Best Use of Consumer Research

Group 1: Regional/Local Brands

Group 2: Global/National Brands

Category 18: Best New Corporate Innovation Initiative

Group 1: Regional/Local Brands

Judges awarded only two finalists in this group

Group 2: Global/National Brands

Category 19: Best New Concept to Incubate Products or Ideas

Group 1: Regional/Local Brands

Judges awarded only one finalist in this group

Group 2: Global/National Brands

Category 20: Best Idea or Innovation to Create New Profit Centers

Group 1: Regional/Local Brands

Group 2: Global/National Brands

For more information on the INMA World Congress and Global Media Awards Dinner at the Victoria and Albert Museum in London, go to www.inma.org/worldcongress.


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