Innovative Advertising Solutions Blog
About This Blog
The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products.
213 Blog Posts
Top 10 Viewed Innovative Advertising Solutions Blog Posts From the Past Year
- INMA: 6 reasons to advertise in newspapers
- INMA: The debate between short-form, long-form video
- INMA: 6 strategic ways to use advertising in print media
- INMA: Is the programmatic revolution over?
- INMA: What does digital investment really mean for media?
- INMA: Media “audience” becomes “community,” changing value proposition
- INMA: Real-time bidding versus programmatic direct
- INMA: The reality of Virtual, Augmented Reality for news media companies
- INMA: Media companies must translate data for long-term advertiser success
- INMA: Data, not platform, should drive media business decisions