In 2011, the biggest news story in Norway was the Oslo terrorist attack. When the case went to trial in June 2012, it was easily the most hyped story the country had seen in decades.

Both print and broadcast outlets flocked to cover it, nationally and internationally.

VGTV, the television station of Verdens Gang (VG), recognised it had a rare opportunity to provide unprecedented coverage through its fledgling online channel.

Taking the experience live, VGTV provided gavel-to-gavel coverage of the court proceedings, including interviews with experts live from the courthouse. To complement the video coverage, the publisher provided comprehensive print coverage of the trial, supplemented with video.

“There are two national broadcast television stations in our country, and then there is VGTV,” says Espen Egil Hansen, executive editor. “We had more viewers in the online world than the two broadcast stations combined. Even if we are news publishers, we won that battle over the broadcast stations.”

The trial coverage marked a turning point for VGTV, both from the perception of viewers and from advertisers.

“We are not just a newspaper anymore,” Hansen says. “We get attention and interest from businesses and advertisers. Before, advertisers had to go to broadcast companies. Today, we have opened a new window for them, and they really want to work with us.”