The world is experiencing sweeping changes that indirectly influence the products and services offered by the retail banking industry. Today’s banking customers want to not only deposit and save their money safely, but they also expect products and services that add value and convenience to their lives.
That’s why PermataBank looked to Livimbi Media to help the bank develop a lifestyle magazine targeted to the needs of the bank’s Priority Customers. As an existing advertiser in Livimbi’s Clara magazine, PermataBank recognised Livimbi’s expertise and enlisted the company to develop the concept, content, and creative for the new Permata magazine.
For Livimbi, a key step in the creative process was to understand PermataBank’s culture and mission. As one of the largest banks in Indonesia, PermataBank treats its customers as business partners based on the concept of helping each other grow. With the tagline, “Innovation for Family of Millions,” the bank strives to provide an engaging experience that can be enjoyed by both the customer and his or her family.
In harmony with the bank’s tagline, the magazine showcases various public figures and leaders who are not only successful in business, but who are also able to maintain and pass down family values to the next generation.
Since its launch in 2014, Permata magazine has presented as a lifestyle publication rather than a banking or financial magazine. Thus, content related to modern lifestyle is addressed through light writing and an interesting visual experience.
Livimbi has been the publisher for Permata since its inception, collaborating with a reputable Jakarta printing firm to publish the magazine’s four issues per year. Livimbi’s creative staff capture the essence and spirit of the bank’s mission with an editorial planning meeting for each issue during which they brainstorm ideas for the issue’s theme or event of focus.
This project has resulted in recognition for Livimbi Media from other potential clients. Through Permata magazine, businesses can see Livimbi’s creative approach to developing a unique magazine that meets their customers’ needs and reflects the image and brand of a company.