Everyone’s eyes were on Apple last week, as the company introduced its 3D touch iPhone 6S/6S+ and iPad Pro. INMA bloggers have been talking about Apple all year. Here are some of their best contributions on the headline-making, future-determining company:

 

New Apple technology opens engagement, design opportunities for media companies

summary of new apple innovations for media
summary of new apple innovations for media

From Sarah Riley, MindSea/The Chronicle Herald: Apple’s new technological innovations — 3D touch iPhone, huge iPad Pro, Apple TV update — allow publishers to create high-quality content on the go and shortcuts to in-depth material on mobile devices. Go to Article ->

 

The era of frenemies: Can media leaders re-define their relationship with Apple?

Frenemies relationship between Apple and media publishing industry
Frenemies relationship between Apple and media publishing industry

From Nikolay Malyarov, PressReader: Big media players like Google, Apple, Microsoft, and Facebook can afford to remain competitive with each other, which means they hold the power to dictate the future of news media as we know it.
Go to Article ->

 

What does the new Apple News app mean for media companies?

Apple News app replacing Newsstand at Worldwide Developers Conference
Apple News app replacing Newsstand at Worldwide Developers Conference

From Sarah Riley, MindSea/The Chronicle Herald): Media companies will keep 100% of self-sold ad revenue from Apple’s News app, which replaces its Newsstand app, with Apple earning 30% from ads it sells for publishers. The New York Times, Condé Nast, and The Economist will be among the first companies to give it a try.
Go to Article ->

 

Apple, Google, Facebook lead digital media transformation

Facebook, Google, and Apple lead transformation in media publisher industry
Facebook, Google, and Apple lead transformation in media publisher industry

From Dirk Barmscheidt, Brantalist: The top three digital companies are poised to shape the future of publishing by providing platforms, marketplaces, and content delivery tools. Are we going to let them? Go to Article ->

 

Slow smartwatch growth today may develop into overwhelming use tomorrow

ongoing development of smart watch in media publishing
ongoing development of smart watch in media publishing

From Sarah Riley, MindSea/The Chronicle Herald: Though analysts have reduced their 2016 projections for Apple Watch sales, this burgeoning technology should still be front of mind for publishers. Go to Article ->

 

How app linking in Android M, iOS9 will increase app engagement

Dialog prompt box showing app linking feature on Android
Dialog prompt box showing app linking feature on Android

From Padraic Woods, Verdens Gang: New mobile operating systems will allow Web links to open directly in apps, increasing the urgency and need for publishers to become fluent in the mobile world. Go to Article ->

 

Are in-car apps the next platform for news media companies?

In-car apps for self-driving cars offer future opportunities for news publishers
In-car apps for self-driving cars offer future opportunities for news publishers

From David Murphy, Mobile Marketing magazine: Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. Go to Article ->

 

Future of wearables affects media, medicine

CNN and Financial Time smartwatch apps being developed
CNN and Financial Time smartwatch apps being developed

From Padraic Woods, Verdens Gang: Though its mainstream use is still a ways off, wearable technology is starting to infiltrate aspects of the media, fashion, fitness, and medical industries. Go to Article ->

 

Smartwatches poised to communicate more than news notiviations

Different functions of New York Times smartwatch app
Different functions of New York Times smartwatch app

From Sajith Pai, The Times of India Group: Initially, many media organisations are launching smartwatch apps that offer news notifications. But there is immense opportunity to create apps that communicate social status and personal interests as well. Go to Article ->

 

Fast forward to 2018: The future of micropayments

CNN and Financial Time smartwatch apps being developed
CNN and Financial Time smartwatch apps being developed

From Sajith Pai, The Times of India Group: Is it possible that in a future dominated by ad blockers, micro payments will finally be embraced by publishers and their readers? Go to Article ->