Everyone’s eyes were on Apple last week, as the company introduced its 3D touch iPhone 6S/6S+ and iPad Pro. INMA bloggers have been talking about Apple all year. Here are some of their best contributions on the headline-making, future-determining company:
From Sarah Riley, MindSea/The Chronicle Herald: Apple’s new technological innovations — 3D touch iPhone, huge iPad Pro, Apple TV update — allow publishers to create high-quality content on the go and shortcuts to in-depth material on mobile devices. Go to Article ->
From Nikolay Malyarov, PressReader: Big media players like Google, Apple, Microsoft, and Facebook can afford to remain competitive with each other, which means they hold the power to dictate the future of news media as we know it.
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From Sarah Riley, MindSea/The Chronicle Herald): Media companies will keep 100% of self-sold ad revenue from Apple’s News app, which replaces its Newsstand app, with Apple earning 30% from ads it sells for publishers. The New York Times, Condé Nast, and The Economist will be among the first companies to give it a try.
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From Dirk Barmscheidt, Brantalist: The top three digital companies are poised to shape the future of publishing by providing platforms, marketplaces, and content delivery tools. Are we going to let them? Go to Article ->
From Sarah Riley, MindSea/The Chronicle Herald: Though analysts have reduced their 2016 projections for Apple Watch sales, this burgeoning technology should still be front of mind for publishers. Go to Article ->
From Padraic Woods, Verdens Gang: New mobile operating systems will allow Web links to open directly in apps, increasing the urgency and need for publishers to become fluent in the mobile world. Go to Article ->
From David Murphy, Mobile Marketing magazine: Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. Go to Article ->
From Padraic Woods, Verdens Gang: Though its mainstream use is still a ways off, wearable technology is starting to infiltrate aspects of the media, fashion, fitness, and medical industries. Go to Article ->
From Sajith Pai, The Times of India Group: Initially, many media organisations are launching smartwatch apps that offer news notifications. But there is immense opportunity to create apps that communicate social status and personal interests as well. Go to Article ->
From Sajith Pai, The Times of India Group: Is it possible that in a future dominated by ad blockers, micro payments will finally be embraced by publishers and their readers? Go to Article ->