Do you think today's titanic changes are too much for your newsmedia company? If so, you'll hate what's about to happen.

Click the third-generation “Shift Happens” video below from Karl Fisch and Scott McLeod focusing on globalisation and the Information Age.

It is my understanding this was modified for a Sony BMG executive meeting in Rome in late 2008.

Click here to view where much of the “Shift Happens” work resides.

The video (below) and the link (above) are well worth the time of newsmedia executives.