Screenshot of HBO Go app with several TV Shows being spotlighted.
Screenshot of HBO Go app with several TV Shows being spotlighted.

At the same time as newspapers have launched cross-platform bundled subscriptions (print + Web + tablet + smartphone), there has been a similar trend of “television everywhere” (TV channel + streaming video on any device).

Yet just as news publishers have difficulty shaking free of print in the bundle, television purveyors can’t let loose of their core product.

A citizens group (Twitter #takemymoneyhbo) has petitioned HBO to let them sign up for HBO Go without actually subscribing to the cable TV channel. They are perfectly willing to pay US$10 to US$15 per month for HBO Go, which allows for streaming HBO programming and archived materials to any digital device.

Among news publishers, the majority of new subscriptions today are digital-only (80% is a number I keep hearing) — despite intense efforts to bundle print at very affordable prices.

Media companies, we have to let go. Organise distribution offerings around the consumer.