20 December 2012 · By Earl J. Wilkinson
INMA “News Media Outlook” report points way to growth road map that includes filling the print advertising hole, core competencies, a fervent print audience, print + digital ecology, and smartphones as the big audience opportunity.
The exponential changes that technology will bring to how information is consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take advantage of the unique synergies of print and digital platforms.
By now, I hope you know this is the lead to the story in my recently released report, “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times.”
The report has gotten ferocious feedback — mostly positive, some questioning conclusions and tone. I’m happy with any reaction because it was a report designed to provoke.
What I want to leave you with as we conclude 2012 is something the news industry has had little of in recent years: hope.
I believe that if you look across best practices worldwide, a road map is emerging based on five principles:
As we enter the holiday season worldwide, know that hope is alive and well in the news industry. We simply must be relentless in accelerating our transformation to multi-media companies to keep up with the high expectations associated with exponential times.
Author/Contact: Earl J. Wilkinson is executive director and CEO of INMA. He may be reached at email@example.com or via Twitter at @earljwilkinson. This post is part of The Earl Blog at INMA.org.
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Earl J. Wilkinson is executive director and CEO of INMA. In his interactions with INMA members worldwide, Earl has one of the broadest views of newspapers of anyone serving our industry today. He is a trendspotter and a leading advocate for cultural change, transformation, and innovation. This blog represents his unique view of the emerging global newsmedia industry.
Click below for “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times”
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