Entries for month: January 2012
Bundling a table with your newspaper subscription
17 January 2012 · By Earl J. Wilkinson
Finnish daily Helsingin Sanomat learned something shocking about non-readers in 2010 field studies: Many ordinary, middle-class, working families did not have a dining table. That is yet one more impediment to reading a print newspaper. Instead, the heart of their living room was a home entertainment centre with a flat-screen TV and other devices, the study found.
In an article for INMA's Ideas Magazine, Editor-in-Chief Reeta Meriläinen opined: "If one does not have a table, it is impossible to spread out and read a broadsheet like ours. Perhaps, we thought, we should bundle a dining table into our subscription."
Count me in.
I'm a single guy who lives in a 20th floor condominium in downtown Dallas. Great nestled, panoramic view of the skyline. When I moved here two years ago, I made a series of design and furniture choices. None included a dining table or a kitchen table, much like the Finnish field studies suggest.
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