In today’s fast-paced digital world, how do traditional media companies compete in the changing media landscape?

At Postmedia, the Postmedia Innovation Outpost (Postmedia IO) in the Communitech Hub in Waterloo, Ontario, combines our long-trusted traditional media brands with the latest digital solutions; and the top priorities are innovation and digital accelerators.

With a new team of passionate and solution-hungry developers in place, which will scale up in the coming months, Postmedia IO is focused on expanding innovation capabilities, growing business-to-business (B2B) product strategy, and evolving the company’s digital possibilities for small and medium-sized businesses (SMBs).

The Postmedia IO lab is strategically located in the Communitech Hub in Waterloo, Canada, a gathering place for tech innovators of all sizes.
The Postmedia IO lab is strategically located in the Communitech Hub in Waterloo, Canada, a gathering place for tech innovators of all sizes.

While it is clear that the media industry is disrupted, we see an opportunity to focus on media sales and offerings beyond the traditional wares to compete in today’s media landscape, which is increasingly dominated by search and social giants.

We are expanding Postmedia’s B2B products and digital solutions for SMBs, including responsive mobile and e-commerce website design, search engine optimisation, and search engine marketing.

Meanwhile, the Postmedia IO team will help cultivate and accelerate innovative new digital solutions and support our continuous transformation. The Postmedia IO team in Waterloo adds to our existing digital development teams in Toronto and Ancaster, Ontario.

Waterloo has a reputation as one of the leading technology hot spots in Canada. This made it an easy location choice. The area’s start-up mentality, top schools, and brand-name tech companies attract the talent we need.

In addition, positioning our outpost at the Communitech Hub made sense because it is one of the leading tech innovation centres in the world and works with other exciting enterprise corporations. With 50,000 square feet of space shared by start-ups with companies, government agencies, and academic institutions, there is an existing ecosystem that would be tough to replicate elsewhere. The hub is filled with passionate and dedicated people who really get behind what they are building.

As the name suggests, the Innovation Outpost serves as an incubator for new ideas that enhance, expand, or add digital business opportunities, ranging from Web site services and social media to inventory display and optimising audience reach.
As the name suggests, the Innovation Outpost serves as an incubator for new ideas that enhance, expand, or add digital business opportunities, ranging from Web site services and social media to inventory display and optimising audience reach.

From audience analytics to content marketing and digital advertising, our Postmedia IO team will breathe new ideas to augment the digital programmes and solutions we already have in place.

Whether our clients are buying Web site services, social management, inventory display management, or search and social, we are focused on accelerating and developing new digital trends to enhance the current landscape of our business, and be at the forefront of providing the latest solutions.

Through the creation of the Postmedia IO at the Communitech Hub, we see a real opportunity to continue to tell our stories, leverage our existing digital services, and augment new digital trends to bring clients best-in-class solutions for all their advertising needs.