Editor’s note: INMA’s Data Insights Conference explored the practical steps media executives should take now to leverage data for significant audience and revenue growth. This video is one in a series showcasing the most important messages from the conference.

Kendal Clarke, manager of corporate strategy/development and digital ventures at Torstar, explains how the company leverages its data skills company-wide. Amina Rillo, deputy digital group publisher at Summit Media, shares the challenge of finding media-savvy talent to fill the data scientist team.

The two media executives answer:

How has your media company approached the need for data scientists?

Whats the biggest challenge to building a data science team?

How important do you think data scientists are for the industry as a whole?