Editor’s note: INMA’s International Media Conference in São Paulo, Brazil, explored what media executives need to know now to grow audience, revenue, and brand in the digital age. This video is one in a series showcasing the most important messages from the conference.

“We’ve been dealing with digital for 20 years, and were now in the big cultural changing shift,” says Santiago Alvarez Matamoros, executive manager at El Tiempo. “We have to work in new products, new business models, and development of other platforms and content distribution.”

“At Folha, we are very invested in this digital transformation,” says Sérgio Dávila, executive editor of Folha de S.Paulo. “We are almost a company that says digital first. We are not pure digital first because we have a strong operation still in print. But we are looking ahead ... and digital, of course, is the main concern for us right now.”

“For us, its a challenge. Permanently,” says Ascânio Seleme, editorial director at O Globo. “We believe that the digital is not just the future, its the present of communications. We also believe that paper, as we do in our newspaper, is vital for the success of the digital because it pays the bill.”