Editor’s note: INMA’s Data Insights Conference explored the practical steps media executives should take now to leverage data for significant audience and revenue growth. This video is one in a series showcasing the most important messages from the conference.

What’s next in data for the news media industry?

Executives from The Dallas Morning News, Summit Media, AdMonsters, GateHouse Media, Community Newspaper Holdings, Torstar, Bleacher Report, Matter, and others weigh in.