The live coverage of events through streaming links on a news media company’s Web site or YouTube channels is nothing new.

But in the world of newspaper publishing, it could lead into a new market, Harold Grönke, managing director at Verlag Dierichs, told delegates at the INMA European Conference on Thursday.

How you launch live events and stream is a process, not an overnight story, Grönke said. 

“This trendy thing” is could become the next big thing in regional news journalism, he continued.

Verlag Dierichs’ YouTube channel of one of its newspaper titles has turned out to be the most active YouTube channel of all regional newspapers. It also was the first regional newspaper to cover live events, such as sports games or concerts.

To Grönke, video as a tool for communication can’t be neglected; because of digitalisation, reporting has to be live, unique, and simple.

Live coverage via video channels, therefore, sounds like a good medium, Grönke said. Data, though, have shown that there is no market yet – video ads still don’t cover the costs. But if there’s no advertising money, try unpaid content.

The message, Grönke says, is not about live videos as such, but about live coverage —  wherever and whenever you can.