Georg Burtscher, CEO of marketing and sales at Russmedia, shares six ways the company grows mobile revenue in a video interview at the October 2015 INMA European News Media Conference in Budapest, Hungary,
- Use your own sales force.
- Delete questionable ads.
- Convince your readers mobile is a must; put it in the contract.
- Measure and compare.
- Only launch in native advertising formats.
- Have no difference between your Web and mobile products.