Editor’s note: The INMA Silicon Valley Study Tour spent five days touring 14 companies with 34 news media executives from around the world. This video is one in a series sharing some of what the group learned on this in-depth study tour of the technology companies and cultural influencers impacting news media today.

“We’ve really made a push towards getting publishers — both legacy publishers as well as new digital media publishers — on the platform,” says Riddhi Shah, creative lead for partnerships at Medium

Founded by Twitter co-founder Evan Williams, Medium is a 3-year-old blog publishing platform. The digital start-up is working to make it easy for news media publishers to put their content — especially long-form content — on its platform. Companies currently doing so are Time, Condé Nast, Sports Illustrated’s The Cauldron, and Discovery. 

But how will media companies profit from this, other than by potential exposure to a new audience?

“Our end goal is absolutely to have publishers make money,” Shah says. 

How? Medium hopes to share more in 2016 on the specifics.