Big Data for Media Week, a joint venture of World Newsmedia Network (WNMN) and INMA, continued Tuesday with the Big Data Study Tour. A few highlights of the day:

Study tour participants spent half a day at News Corp, most of it with the company's data team.
Study tour participants spent half a day at News Corp, most of it with the company's data team.

Study tour participants spent half the day at News Corp, going on a deep data dive with members of the company’s data science team. Rachel Schutt, chief data scientist at News Corp and co-author of Doing Data Science, discussed the data products she and her team are charged with: “Data to build products is different than data being used to make decisions in a business or to understand customers. One-off analysis is very different than building a product that’s automated with data.”

A panel on audience and content analytics was one of two data discussions on the study tour.
A panel on audience and content analytics was one of two data discussions on the study tour.

One of the day’s panel discussions included (from left to right) Victoria Fine, a “growth hacker and organisational development leader” (formerly of Upworthy and Slate); Sachin Kamdar, co-founder and CEO of Parse.ly Inc.; Haile Owusu, chief digital officer at Mashable; Josh Schwartz, chief digital officer at Chartbeat; and Laura Evans, vice president of audience development and data science at Scripps Networks Interactive — all of whom preached the Big Data gospel.

“You build what you measure,” Kamdar said.

Wall Street Journal Day Editor Kate Ortega gives INMA tour participants a tour of the WSJ newsroom.
Wall Street Journal Day Editor Kate Ortega gives INMA tour participants a tour of the WSJ newsroom.

Kate Ortega, day editor at The Wall Street Journal, gave participants a tour of the newsroom. Here, she stands in front of “the hub,” a group of desks (including her own) where members of the social team, photography and video teams, product, print, and Web teams all sit in close proximity so they work throughout the day.

The study tour continues tomorrow with visits to Hearst, Bloomberg, and ProPublica. Follow here or via #bigdatastudytour.