Editor’s note: The INMA Silicon Valley Study Tour spent five days touring 14 companies with 34 news media executives from around the world. This video is one in a series sharing some of what the group learned on this in-depth study tour of the technology companies and cultural influencers impacting news media today.

“They were looking at us more like clients ... rather than as equal partners,” says tour participant Aritra Sarkar, vice president of strategy at India’s ABP.

Troubling, to be sure, as are the sketchy details on revenue sharing.

“What those platforms need to do is be a lot clearer about how their revenue share is going to work, says Nathaniel Bane, head of digital at Herald Sun. They need to demonstrate very quickly to publishers that they can actually create new revenue streams for publishers around their content.”

Are there pros to the news media industry? Or do Facebook and Twitter take the biggest share of the engagement and revenue gains?