Editor’s note: INMA’s Data Insights Conference explored the practical steps media executives should take now to leverage data for significant audience and revenue growth. This video is one in a series showcasing the most important messages from the conference.

Do you know the difference between first-, second-, and third-party data? Here’s a quick primer from Eric Brown, director of business intelligence at Bleacher Report, who also gives his thoughts on how news media companies can make data actionable by understanding trends in real time. 

Stay tuned next week for more from Bleacher Report when INMA visits the sports content company and a dozen other digital companies on its Silicon Valley Study Tour.