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digital audience engagement

Entries for month: December 2014

Digital ad fraud: The seedy underbelly of online advertising

10 December 2014 · By Peter Marsh

Fraudulent bots are clicking the media industry, monitor content, find trusted sources and protect data

You can’t monetise what you can’t measure. Everybody knows that. It’s why publishers and advertisers strive to get meaningful metrics that gauge audience engagement and accurately measure the success of online advertising campaigns.

But, did you know that over a third of all traffic to media company Web sites is fake? The Interactive Advertising Bureau (IAB) recently found that 36% of people clicking on digital ads are not human at all. The visitors are “bots,” the product of computers hijacked by fraudsters and programmed to visit sites.

Bot fraud is rampant in all forms of online advertising – Web, mobile, social, video. But the problem is especially troubling for news media publishers, where trust and credibility are ...

...[more]




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