Ahead Of The Curve Blog

digital audience engagement

Entries for month: November 2014

The state of paid content: For free, for a fee, or somewhere in between

04 November 2014 · By Peter Marsh

Image of a refuree standing between two people in a debate.

The great digital content debate wages on.

Passionate “information wants to be free” apostles are pitted squarely against the pragmatic “we must charge for content in order to survive” proponents. Others straddle the fence with one leg on either side of the paywall, advocating that some digital content should be free while other types of content should be paid for.

This being an election month, we decided to go straight to the populace and listen to the voices in our community. What are newspapers doing today when it comes to charging for online content?

We polled 45 global newspaper companies – ranging from local community publishers to metro dailies – and asked their opinions on the polarising topic of paid versus free content.

Nearly three out of four newspapers surveyed (73%) are ...

...[more]




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