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digital audience engagement

Entries for month: October 2014

4 reasons digital day passes are key to increased circulation revenue

08 October 2014 · By Peter Marsh

Image of a green monthly calendar next to a desktop computer.

Globally, newspaper digital circulation revenue is up 60% from 2012. Digital readership increased 23% over the same period. At US$1.7 billion, digital circulation revenue represents only a little more than 1% of total newspaper revenue, but the needle continues to move in the right direction.

Still, there’s a problem. While a growing number of readers are buying digital subscriptions, only about 10% of online users worldwide are actually paying for content.

It’s a commitment thing. Lots of people simply do not want to sign up for long-term digital subscriptions. Or, more commonly, readers find a story online, they want to read it, and then they want to move on to something else.

To meet this challenge – as well to find new ways of enticing even the most casual online readers – newspaper companies around the world are increasingly turning to ...

...[more]




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