Ahead Of The Curve Blog

digital audience engagement

Entries for month: October 2014

4 reasons digital day passes are key to increased circulation revenue

08 October 2014 · By Peter Marsh

Image of a green monthly calendar next to a desktop computer.

Globally, newspaper digital circulation revenue is up 60% from 2012. Digital readership increased 23% over the same period. At US$1.7 billion, digital circulation revenue represents only a little more than 1% of total newspaper revenue, but the needle continues to move in the right direction.

Still, there’s a problem. While a growing number of readers are buying digital subscriptions, only about 10% of online users worldwide are actually paying for content.

It’s a commitment thing. Lots of people simply do not want to sign up for long-term digital subscriptions. Or, more commonly, readers find a story online, they want to read it, and then they want to move on to something else.

To meet this challenge – as well to find new ways of enticing even the most casual online readers – newspaper companies around the world are increasingly turning to ...

...[more]




Join INMA Today
 
Upcoming Events
Sep
20
INMA Latin American Media Conference
Lima, Peru
20-22 September 2017
Sep
25
INMA Media Viking Week
Oslo, Norway
25-29 September 2017
Oct
26
INMA Connect: Educate, Engage, Experience (E³)
Dallas, United States
26-27 October 2017
Oct
26
INMA Subscription Models Summit (E³)
Dallas, United States
26 October 2017
Oct
27
INMA Video Revenue Summit (E³)
Dallas, United States
27 October 2017
Nov
13
INMA Silicon Valley Study Tour
San Francisco, United States
13-17 November 2017
Jan
26
INMA Global Media Awards
Dallas, United States
26 January 2018

More Events

Member Profiles

  • Siri Holstad Johannessen
    Norway


  • Emily Sweet
    Australia


  • Murilo Bussab
    Brazil



  • Elaine Clisham
    United States


  • Jim Moroney
    United States


  • Franco Piccato
    Argentina



©2017 INMA | Home | About | Contact | RSS | Privacy