Ahead Of The Curve Blog

digital audience engagement

Entries for month: June 2012

Publishers should be paranoid about Do Not Track technology

24 June 2012 · By Steve Nilan

“You’re not paranoid if you’re really being followed” is a punchline to an old joke rather than a legitimate psychiatric diagnosis. Paranoia about who’s following you is no joke when it comes to online advertising and behavioural targeting.

Do Not Track (DNT) has grabbed headlines recently in the U.S. and Europe, as debates over standards have turned into a royal battle among privacy advocates, Web browser providers, social media sites, and digital advertisers. The battle is over how to implement “Do Not Track,” a Web browser privacy button that opts a user out of receiving targeted advertising and the collection of online behavioural data. The battle is moving from the opt-out technology — which should be the easy part — to policy and regulatory issues — which are always thornier.

The World Wide Web Consortium (W3C) is working on the technology standard. (Should we be concerned that the newsmedia industry lacks a presence in the W3C?) In the U.S., the Federal Trade Commission has proposed a framework for protecting consumer privacy. The White House released a Privacy Bill of Rights earlier this year that may lead to new consumer privacy laws.

In Europe, which is usually out in front on matters of privacy, the European Union passed a DNT “Cookie” law last year, with enforcement scheduled to begin May 26, 2012. Of the 27 EU states, only Denmark, Estonia, and the UK met the deadline. I’m guessing the European economic crisis may have taken precedence over matters of privacy.

...[more]




Join INMA Today
 
Upcoming Events
Sep
20
INMA Latin American Media Conference
Lima, Peru
20-22 September 2017
Sep
25
INMA Media Viking Week
Oslo, Norway
25-29 September 2017
Oct
26
INMA Connect: Educate, Engage, Experience (E³)
Dallas, United States
26-27 October 2017
Oct
26
INMA Subscription Models Summit (E³)
Dallas, United States
26 October 2017
Oct
27
INMA Video Revenue Summit (E³)
Dallas, United States
27 October 2017
Nov
13
INMA Silicon Valley Study Tour
San Francisco, United States
13-17 November 2017
Jan
26
INMA Global Media Awards
Dallas, United States
26 January 2018

More Events

Member Profiles

  • Jim Fogler
    United States


  • Olivier Bonsart
    France


  • Richard Jones
    United States



  • Madhav Chinnappa
    United Kingdom


  • Julie Murtha
    Canada


  • Joann Boudreau
    Canada



©2017 INMA | Home | About | Contact | RSS | Privacy