Ahead Of The Curve Blog

digital audience engagement

Entries for month: March 2012

Are you listening? Social media is the new op-ed platform

29 March 2012 · By Ed Hubbard

Social media for traditional media companies is the hottest topic at industry conferences today. Social media dominated the recent INMA Innovative Advertising Seminar in Miami and is a recurring programme theme for the upcoming INMA World Congress in L.A.

It’s now a given that more community discussion is taking place through social media (primarily Facebook and Twitter, but certainly others) than on newspaper Web sites. Traditional newsmedia companies are working hard to determine how best to participate in or (better yet) lead community conversations.

Social media articles and blogs have consistently referenced “Community engagement: A practical conversation for newsrooms,” the fine work done by Joy Mayer of the Reynolds Journalism Institute. Meyer found that nine of 10 editors were discussing how to make their newsrooms more “social and participatory,” but added that the “editors aren't sure what exactly that means or how to go about it.”

...[more]




Join INMA Today
 
Upcoming Events
Sep
20
INMA Latin American Media Conference
Lima, Peru
20-22 September 2017
Sep
25
INMA Media Viking Week
Oslo, Norway
25-29 September 2017
Oct
26
INMA Connect: Educate, Engage, Experience (E³)
Dallas, United States
26-27 October 2017
Oct
26
INMA Subscription Models Summit (E³)
Dallas, United States
26 October 2017
Oct
27
INMA Video Revenue Summit (E³)
Dallas, United States
27 October 2017
Nov
13
INMA Silicon Valley Study Tour
San Francisco, United States
13-17 November 2017
Jan
26
INMA Global Media Awards
Dallas, United States
26 January 2018

More Events

Member Profiles

  • Gene Ruckman
    United States


  • Nikolay Malyarov
    Canada


  • Beau Curtis
    Australia



  • A.S. Raghunath
    India


  • Barbara Healy
    United States


  • Stuart Howie
    Australia



©2017 INMA | Home | About | Contact | RSS | Privacy