2806 articles

Value of traditional TV commercials is changing
Storytelling amps up media companies’ brand marketing capabilities
Video advertising more lucrative than display ads
Philippine Daily Inquirer relaunch is model for cross-platform marketing success
Is Artificial Intelligence the new mobile?
Mediahuis Coca-Cola campaign embodies power of native advertising
Facebook report highlights news media conundrum
Innovation requires right staff with freedom to fail
Lessons from local travel, tourism clients turned global marketers
Sometimes in mentoring, losing is actually winning
Why business people should lead media data teams
Video, mobile are fastest growing digital advertising units
Herald Sun, Leader partner to offer hyperlocal content
Archant launches wildly successful “pop-up” newspaper after Brexit vote
With Marketplace, Facebook challenges news media icons in digital transformation
CN Group helps flood victims with dedicated site, print supplement
Why audience engagement must be appropriately defined
Lessons from Monaco: Less negativity in news, more revenue lessons from Lufthansa
How a 79-page Facebook report becomes cocktail conversation
Livimbi Media develops lifestyle magazine for bank customers
What video audiences watch isn’t necessarily what’s important to them
Silicon Valley start-ups offer teachable moments on talent, design thinking
5 ways local media changes with Big Data opportunities
Toronto Star launches coffee product
13 best practices, behaviours that drive digital engagement
Event business closes reader-advertiser-media value chain for SPH
4 reasons NYT, Washington Post are increasing digital audience faster than BuzzFeed, HuffPo
How distributed content cascades beyond journalism to e-commerce, advertisers
How Google’s AMP increases importance of mobile, search for advertisers
Audiences say lack of interest, time keep them from online video
New INMA report details complicated relationship status between Facebook, news media
Svenska Dagbladet’s “pyramid model” increases digital revenue, readership
Improving ad sales with information, technology
What can Facebook’s culture teach Fairfax Media?
Artificial Intelligence: real facts for future media data, mobile offerings
The truth behind the publisher relationship with Facebook
The reality of Virtual, Augmented Reality for news media companies
Metrics give Republic Media increased revenue, sales edge over radio
Trusted magazine content can feed ad sales funnel
M-commerce increases double digits year-over-year
Apply for INMA creative leadership scholarship
Legacy, digital-only media: Best practices now going both ways
How 30-year-old Drum diversified to 7 relevant products
Cross-channel measurement, attribution offer valuable marketing information
Newsday data analytics boost subscriber retention
New York Times explains reasons for using VR in storytelling
Digital engagement measures are still up for debate
SPH embraces strategic telecom partnerships to increase mobile subscribers
Politico: Audience newsletters should feel like an e-mail from a friend
Successful media companies mix journalistic experience with new blood
8 similarities between Google’s culture and the average newsroom
Study: Video clips top digital entertainment options
Why everyone in your media company is in sales
2 questions media companies should ask about profitable subscribers
Fantasy sports product helps Herald Sun build loyal audience
At Gruppo L’Espresso, anyone can be a video producer
Correio event celebrates black culture in Brazil, increases digital engagement
Study: Premium content sites deliver premium results for digital advertisers
Phone, tablet video consumption peak at night
Metrics define success of video strategy
10 tech observations about the media industry’s next 5 years
For news media companies, it’s evolution not extinction
Tactile print ads build showtime anticipation
News Corp Australia’s Storyful powers successful ad campaign for college
Scientific research breaks down viral content on Facebook, Twitter
Legacy.com humanises data analytics with Obituary Audience Guide
Study: 86% of readers are OK with native advertising
Media companies must translate data for long-term advertiser success
10 years later, 7 disruption lessons from “Newspaper Next”
The Australian, GE partner on digital series
Research shows lists, text are most-consumed news content
How can media companies compete in the age of platforms?
Diário Catarinense celebrates 30 years with research-based re-branding
Zero Hora engages food lovers with re-packaged brand
Media “audience” becomes “community,” changing value proposition
Smart media companies are thinking about 2020 Olympic sponsorships
Sticky digital products benefit from innovation
Fairfax Employment Network debuts with a bang-for-your-buck video campaign
Facebook penalises click-bait in feeds
Audience research helps SPH Magazines compete for multi-media advertising
Independent’s refugee coverage proves print, digital influence
Lead generation: the Rosetta Stone for understanding advertising disruption
Memorable images offer maximum impact for readers
Manila Bulletin starts multi-media patriotism campaign with print
Daily Sun boosts sales with Christmas sheep giveaway
Pokémon Go’s success is not a sign publishers need AR offerings
Estadão engages more mobile readers with geolocation, personalisation features
Research compares 8 social media platforms with news media experiences (Twitter wins)
Olympics audience, advertising strategy is all about video
Advice on company culture from leaders of Zappos, easyJet, Washington Post
News media industry’s obsession: Facebook, Facebook, and more Facebook
Dallas Morning News acts as start-up to reinvent entertainment brand
Schibsted uses objectives, key results to help focus company goals
Facebook Live takes video to new level for news media companies
Correio’s powerful, multi-media coverage gives voice to sexual assault victims
Daily e-mail blast helps manage information overload for sales staff
Financial Times wants publishers to embrace cost-per-hour ad campaigns
What news publishers can learn from Pokémon Go
4 lessons Netflix can learn from news media marketers
Kleine Zeitung embraces 3 key changes to transform digital approach
Hamilton Spectator cookbook generates ad revenue, supports charity
Why digital video advertising is key to news media’s revenue model
Button app offers monetisation solution for publishers
Spokesman-Review publishes “emotional IQ” series after teen suicides
Ei Samay mobilises community to help children in poverty during annual festival
Research shows exclusive readers are worth your marketing efforts
Gannett engages subscribers with fast-growing Insider programme
Facebook’s legendary algorithm demystified
Advertisements prove print can still pack a punch
Pokémon Go, print newspapers harness Augmented Reality opportunities
Podcasts offer branding, storytelling opportunities for media companies
VG creates custom emoji keyboard to engage news audiences
Irish Times elevates homeware brand with print campaign
Winnipeg Free Press uses eSuite to monetise content, add digital subscribers
3 reasons News Corp Australia moved from metered to freemium model
MittMedia uses Artificial Intelligence journalist to fill content gap
“We hate comments” and other reasons publishers can’t compete with Facebook
How MittMedia achieves its own Instant Articles and escapes adblockers for good
6 ways to integrate video into a newsroom with minimal manpower
Hindu Group campaign helps more than 200,000 flood victims
Weather Company’s digital ad strategy values creative quality as much as data
Big Data’s next steps go from the promise to the payoff
The Week focuses video strategy on mobile social sharing
Short-term data tricks never lead to long-term marketing success
Bloomberg Media shares 4 key digital video strategies
Media companies must foster networks to engage conversation with readers
Dainik Bhaskar engages community with tree planting initiative
Clarín follows mobile audience, uses messaging platform during election
Behind the scenes of New York Times’ new product process
Gannett leverages data tools to grow local auto segment
Verdens Gang boosts revenue, single-copy print sales with magazine add-ons
14 reasons to be optimistic about magazines
Times’ annual collaboration with journalism students keeps innovation fresh
Becoming data-first crucial next step in media evolution, new INMA report says
As the information lowlands rise, the media landscape changes
Should media companies scale down to find productive, profitable middle ground?
7DAYS launches content marketing studio
Straits Times debuts interactive ads for digital edition
Research shows audiences are more loyal to single platform than expected
Video strategy at Washington Post stays flexible while experimenting with 360, vertical
Austin American-Statesman uses emoticons as star of engaging ad campaign creative
In light of Facebook changes, media companies must focus on local innovation
Independent Singapore uses analytics to engage audience in non-regulated platform
What driverless cars mean to the future of news media consumption
Data makes marketing efforts more appealing to potential home buyers
24sata leverages existing talent, resources for groundbreaking live news channel
Facebook’s News Feed: What does the changed algorithm really mean to publishers?
Mining audience data is key to profitable niche products, services
INMA Web site re-launch adds new value to global membership
Waikato Times breaks online storytelling rules with successful girls’ rugby video
New adblocking research shows mobile ads are more vulnerable than expected
What trends in mobile advertising, driverless cars mean for media companies
Adaptive strategy is key to mobile innovation for news media companies
3 keys to data strategy success at Singapore Press Holdings
How media companies can deliver on the promise to advertisers — and the revenue
News Corp’s social media war re-enactment event gains nearly 50,000 followers
7 mobile lessons media companies can learn from the travel industry
Albuquerque Journal’s app adds value to reader loyalty discount programme
Snapchat ushers in new era for news media industry
Lock screen features, universal clipboard are highlights of Apple conference
Media companies should maximise video resources to satiate audience appetites
Journalism students are eager to experiment with new platform storytelling
3 key questions clarify importance of a Big Data strategy for media companies
NavBharat Times engages readers with hyperlocal, call-for-change initiative
Bild’s paywall journey succeeds with simplified, well-marketed products
Research shows readers’ in-depth attention to print increases value of advertising
Business Times finds new revenue stream with wine event
App download dip signals need to focus on comprehensive mobile strategies
Register Media uses data, lifestyle-based marketing to boost YMCA memberships
Avito monetises online classified ads with detailed analysis-based approach
Students take over Cape Argus for special edition on tuition protests
How data helps media companies help advertisers in B2B2C relationships
How do we mend the unspoken, harmful division of newsrooms and business units?
Big plane is an even bigger video story for West Australian
Verdens Gang increases digital advertisement viewability to 74%
How news publishers can leverage audiences to increase digital advertising
VG’s movie partnership paved way for profitable branded content division
Leading news media companies differ on best strategies to combat adblocking
Fairfax Media’s digital content marketing campaign helps revitalise local tourism
La Presse sees print-comparable ad rates 5 months after ending weekday print product
Qantas Airways gives passengers exclusive digital content access
Fighting churn starts with education
Il Giornale crowdfunds new digital brand focused on live war reporting
Herald Sun focuses on overall paid audience to increase revenue
Rethink major advertisers now to avoid a zero-revenue future
Austin American-Statesman launches niche site for thriving tech community
Helsingin Sanomat monetises digital ad spend with front page print + digital option
4 ways Singapore Press Holdings is making print sexy for advertisers
12-point list helps media companies measure audience-focused journalism
News media companies are losing focus on content
New Zealand Herald launches feature-rich real estate app to interact with print
Personalisation, push notifications make apps more social than home page
6 key takeaways from INMA’s Legacy Media Reinvention Study Tour
Video highlights of INMA study tour to London’s Silicon Roundabout
Marketing remains unchanged, but consumer approach has shifted
Research: Cross-platform engagement fuels growth in newspaper readership
Data, tablet apps, lead digital audience strategies for 3 media companies
Multi-company ad exchange, branded native videos bring in digital revenue
Reaching Millennials can sometimes be as easy as involving them
3 digital transformation success stories that began with self-disruption
3 case studies that prove people will pay for content
Reporting print results is paramount to advertiser satisfaction
New video trends: 360 video, no sound, 7-second pre-roll
How 3 media companies use Big Data to grow audience
Ericsson CEO speaks to news media mobile strategy in a world of 5G
Why innovation is so last year’s media buzzword (or should be)
Print must balance attention, coverage tone
Big Data, viral engagement, robots lead media’s digital transformation
Should news media companies gut and rebuild, or just blow it up?
New York Times, Guardian dedicate resources toward branded content
5 ways to combat the rising trend of adblocking
The debate on off-platform content continues: To distribute or not to distribute
Video highlights of INMA study tour to London’s top news media innovators
It was all glam and gushing at the INMA Global Media Awards in London
INMA’s latest hit single: “His name is Grzegorz”
Video highlights from Tuesday’s World Congress in London
40 INMA Global Media Awards winners announced, Svenska Dagbladet takes top prize
Grzegorz Piechota awarded Silver Shovel Award for career achievement
Video highlights from Monday’s World Congress in London
Video highlights from Brainsnacks, Tower of London tour, fire
INMA announces new responsive Web site
9 news media executives elected to INMA board of directors
Lessons learned from London’s Silicon Roundabout on INMA Media Disruption Study Tour
WKU fusion journalists will cover INMA World Congress in London
How ESPN’s Golden State Warriors infographic made data cool
Digital transformation expert to discuss consumer behaviour, technology at INMA World Congress
Moving content helps Courier-Mail tell advertiser’s story, build brand, donations
Why India could be the media industry’s blueprint for digital transformation
Wall Street Journal’s mobile strategy focuses on personalisation, experiences
How B2B data collection differs from B2C
Financial Times increases click-through rates 30% with new digital ad format
Večernji list exercise classes reflect audience interests, bring in new revenue
Brand, voice suffer in attempt to align with consumer behaviour on various platforms
Mobile innovation at Pioneer News Group starts with its employees
McKinsey partner to talk media management boldness at INMA World Congress
Toronto Star consumable sample packs deliver Millennials, advertisers
Events at Independent Media transition from marketing to revenue builder
5 reasons sports video should be at heart of publishers’ digital strategies
Tactical print advertisements put brands where the latest news story is
Post-Digital Age, how does media thrive in the Great Rewrite?
Head of Ericsson to discuss mobile revolution at INMA World Congress
New Singapore Press Holdings sales initiative: Yes to beer, no to salespeople
How Weather Company uses consumer behaviour data for targeted advertising
Spokesman-Review moves fast to capture cannabis advertising market
Need for speed drives consumer relationship with digital content
Sunday Telegraph breaks youth mental health stigma with forums, content
Revenue-forward strategies offer growth opportunities for media companies
Hindu Group engages youth, educators with subscription learning portal
Distributed content is simply a fight for attention
Washington Post focuses on revenue, audience opportunities of vertical video
In the mobile Web vs. mobile app question, the answer is both
How will local news media organisations fare in the age of distributed content?
Mobile, social should lead advertising strategy, leaving silos behind
Herald Sun finds the future of video in photos
New INMA report evaluates distributed content opportunities for media companies
What Prince can teach news media companies about distributed content
Helsingin Sanomat markets its data storytelling tools for native advertising use
McClatchy’s plan to attract Millennials: Stay relevant
Politics, culture, and the game behind Big Data
4 myths about young readers
A.H. Belo’s new company proves value of print ads with performance-based pricing
Successfully rethink your media business in 8 steps
NavBharat Times engages readers with citizen journalism via WhatsApp platform
Retail, event business open revenue streams for Singapore Press Holdings
Mobile advertising spend bolstered by video, native
De Persgroep shares 5 steps to starting its Big Data programme
Washington Post finds unexpected revenue stream with content management system
Why Silicon Valley stays one step ahead of news publishers
Dainik Bhaskar engages audience with print campaign to aid drought-stricken farmers
How media companies should compete, collaborate with social platforms
Facebook, Snapchat changing face of digital distribution
Schibsted shares 3 priorities of its data strategy
Two-tiered paywall at Winnipeg Free Press generates revenue, better data
Recommendation engines for digital audiences: Buy, build, or sit this one out?
How Huffington Post looks at distributed content
3 key goals for Axel Springer’s data strategy future
How zero-base engineering the revenue team could save media advertising
What local content will really drive audience engagement?
How data is breeding Turner’s consumer-first strategy
How ESPN data predicted the Warriors record season, made Big Data cool
How data technology drives content innovation at Thomson Reuters
3 best practices of media companies that successfully use data
News Corp shares 3 predictions anticipating the future of data
Financial Times finds sweet spot of ad engagement resulting in revenue
Politico shares its unique vision for using data to fund journalism
Washington Post looks beyond unique visitors to time spent ad strategy
How data has taken Weather Company’s advertising, audience strategy by storm
Hearst experiment: Clickstreams as the new data currency
Why data is essential in all advertising sales discussions
Lessons shared on Big Data Media Tour from Hearst, Bloomberg, ProPublica
Big Data Media Tour talks strategy with News Corp, industry data experts
Big Data for Media Week takes deep dive into revenue, audience strategies
Gruner+Jahr decreases adblocking by educating its audience
Narrow focus yields digital success for app start-up, publishing companies
Change or die: Why failure to act is not an option for news media companies
Unruly acquisition gives News Corp edge in video-based content, marketing strategy
Fairfax Media’s native advertising initiative grows revenue with 14 key elements
No clear winner in mobile Web vs. native app contest
MittMedia accelerates innovation, relevance through shared leadership
Herald Sun’s staff engages mobile readers with fail fast editorial initiative
Herald Sun content strategy goes old school with e-mail newsletters
News companies don’t need to compromise editorial integrity for native advertising
Vitamins create new revenue stream for Men’s Health magazine
Why publishers must up their game for Google AMP, Facebook Instant Articles
HT Media’s annual music festival engages corporate advertisers, young readers
Could Virtual Reality be the next storytelling tool for news brands?
Bleacher Report shares Instagram lessons learned
3 essential steps for digital transformation
Study finds print is platform of choice, but cross-platform usage continues to grow
E-mail communications: More than just a fast, cheap way to reach your audience
Do you really mean partner when discussing advertising partnerships?
From food to finance, print advertisements deliver strong results
Digital printing business creates new consumer market for Grupo Nación
An inside look at Facebook’s Instant Articles
6 important elements for your media company’s digital video playbook
Despite abundance of video entertainment, audiences seek quality news content
Hyperlocal news site Billy Penn shares insights from Instant Articles ramp-up
Mobile innovation at GateHouse Media starts with content, technology
Heilbronner Stimme harnesses real-time storytelling power of WhatsApp
Sometimes circulation campaigns need a break to be successful
Straits Times celebrates anniversary in style with nostalgic T-shirt promotion
Dainik Bhaskar’s “No Negative Monday” engages readers with positive news
Helsingin Sanomat shares advertising lessons learned from tablet-specific content
McClatchy advertising research service mines for deep insights from audience data
How a start-up stole event announcements from news media companies
The future of local advertising will be built on Big Data
Rheinische Post brings in new revenue with mail delivery, focus on diversification
5 best practices from Gannett playbook drive advertising sales excellence
Media industry can’t continue to build it, hoping audiences, revenue will come
Gazette views generative communities as next frontier for local media
What publishers can learn from the game of rugby
Facebook is top engagement tool, story lead generator for OVB24
Quality content strategy is key to digital success
Put readers at the center of your paid content model with sponsored access
24SATA shares lessons learned from cable TV failure, Web TV success
La Voz de Galicia grows print subscriber base by ignoring circulation numbers
How readers caused your Facebook video strategy to fail
New INMA Outlook report takes snapshot of news media industry in transition
Virtual reality highlighted at Mobile World Congress
Independent Media focuses on 6 areas of innovation
Forbes’ brand collaboration hits 60 million page views
ABP Group’s online matchmaking portal sets trend with tougher security measures
Trinity Mirror goes old school with launch of print-only New Day
117 finalists unveiled for INMA Global Media Awards competition
De Persgroep research shows 5 positives readers find in native advertising
Toronto Star’s tablet app leads deep editorial transformation
5 tips for long-term app success
VG changes mobile ad strategy with location-based technology
Mobile video empowers staff, fosters viral conditions
Grupo Clarín effectively uses data to shape products, expand audience
Scripps builds new audience, digital advertising base through podcasting
Globe and Mail shows leadership in support of environmental conservation efforts
What news media companies can learn about transformation from ski resorts
“Resurgence in localism” creates opportunities to strengthen news audiences
Fairfax saves millions, promotes collaboration with flexible physical space
Diversification stimulates revenue, growth for Editora El Mundo
Google Earth saves time, improves ad sales support at Bee Media
How to properly time a cross-channel campaign with data-driven marketing
Why mobile raises the stakes of distributed content for media publishers
QR codes give Jang Media Group competitive edge in classifieds market
What news publishers can learn from LEGO
Telegraph Herald thanks, follows up with new customers via e-mail
Ekstra Bladet uses data to help local retailer better target ads
La Presse Lab Day allows digital products team to innovate for a day
How sports heroes are changing the news media industry
Dallas Morning News focuses on multi-channel marketing via acquisition
Independent ad sales agency brings in all digital revenue for El Colombiano
Digital initiatives are mainstays of revenue at San Francisco Chronicle
3 tips for appointing senior news media staff
5 skills media companies should help employees hone
News media companies have unique opportunity with digital TMC products
Video platform Wochit helps media companies meet advertiser needs
How New York Times is beating Twitter, LinkedIn in the audience race
What Procter & Gamble can teach media companies about revenue disruption
Newspapers provide engaging context for creative charity campaigns
Dainik Bhaskar engages readers with 2 social initiatives
Why news media companies must see 2016 as the year of the person
Adblocking could allow news publishers to turn hate into opportunity
What the media industry can learn from David Bowie
How Russmedia grew mobile revenue by 30% in 4 months
Washington Post engages new audiences with fun-filled, election-season mobile app
INMA report offers news media industry response to adblocking
Irish Times creates start-up incubator to respond to advertiser needs
5 digital video trends to watch in 2016
Algorithms, automated content optimisation are key to publisher competitiveness
Why sales enablement strategy + technology = increased ad revenue
Toronto Star Idea Factory stimulates new products, revenue
Why MittMedia thinks its robot journalists may be saving jobs
KM Media brings in revenue creating marketing plans for nightclub, football club
Herald Sun finds digital success with integrated, not digital-only, newsroom
Will the past predict the future of publishing … again?
A night out with De Standaard turns subscribers into ambassadors
Is your news media company supporting a profitable sales team?
Advertiser-supported tablet-only magazines keep growing at Tablet Media
4 best practices for choosing metrics tools, dashboards
Seven West Media lands digital advertising contract using virtual reality pitch
Expressen’s new product lab innovates its way to younger audiences
If your media company isn’t tracking data, it isn’t optimising data
4 reasons Web hosting offers sustainable revenue growth for media companies
Database design: What to get, what to keep, what to shed
Data insight at the heart of audience engagement at VG+
12 digital lessons news media companies can learn from Stan Smith sneakers
How Toronto Star is bringing in new revenue through NIE (yes, NIE)
“Me” generation requires news media companies to rethink content delivery
Data Privacy Day is a good time for news media companies to be #PrivacyAware
Start-up Storyful defines its innovative culture after News Corp acquisition
Apple changes to app purchases, iAds affect publishers worldwide
5 digital video lessons learned in 2015 that will shape media strategies in 2016
8 ways to boost your work metabolism, inspire others at your media company
Why there is no downside to programmatic advertising
Ad blocking is more about personal data than on-target ads
The 7-minute rule of online video
Wisconsin Media brings in new ad revenue with community-focused campaigns
Bee Media focuses ad sales efforts on 3 factors to grow changing business
Paying audiences, more than advertisers, are key to South American media’s future
South American media companies walk strategic line between print, digital
What Dallas Morning News is learning from its partnership with Silicon Valley’s Matter
How to automate communications while maximising customer relationships
Did you miss the deadline for INMA Global Media Awards?
Gannett innovation grants give employees space for new product incubation
Straits Times uses video to enhance storytelling in biographical series
Columbus Dispatch engages readers with medical community partnership, series
Palm Beach Post increases digital engagement with trending articles Web site
Times of India meets 4 innovation goals, sees 200% innovation growth in 3 years
Kompas prepares Indonesian cities for urbanisation while increasing revenue
Editorial-led product development team at Economist changes innovation internally
VG campaign rewards loyal print readers, increases daily audience, market share
Philadelphia Media Network profits from digital incubator partnerships
How Snapchat works for advertisers
How legacy media reps can bring in more digital revenue
Eenadu makes female readers a priority with events, print product
New audience measurement helps publishers capture multi-platform data
Fairfax Media designs to please 7 million readers with adaptive experience
Native advertising must be audience centric to foil ad blockers
5 reasons tech and media companies merge
Aftenposten boosts public transport use by connecting user experiences
How the past can position your news media company for a more creative 2016
4 tips for leading news media companies in times of change
Dainik Jagran creates 18 mobile apps in 2 years to serve audience of 16.6 million
New York Times shares smartphone marketing, engagement strategies
Engaging luxury consumers requires focus on experience
Does data have a “use by” shelf life? Not if your data scientists are doing their jobs
Standard Limited Group awards innovation among ordinary Kenyans
How Google sees its future with news media partners
7 mobile trends for the new year
11 key components to revenue-generating innovation at Dallas Morning News
Creating the perfect experience to maximise RPM, avoid ad blockers
7DAYS, Casio collaborate to transform readers into active social media users
4 things cable television can learn from print news media
INMA’s top 10 stories from 2015
Newspaper innovation: No longer an oxymoron?
Berlingske Media institutionalises innovation with annual “Innovation Day”
Ad blockers, unusual publishers, and other 2015 tech highlights that are key to 2016
A look at the most innovative print ads of 2015
Anandabazar Patrika increases print circulation with new distribution channels
How digital start-up Medium plans to partner with news media companies
3 content marketing strategies media brands can learn from magazines
20 leadership lessons learned in 2015
Mobile audiences want simple, slimmed down app products
3 ways Die Welt transformed from print to digital thinking
Strategic partnerships are key to growing advertising revenue in 2016
INMA report focuses on revenue diversification beyond traditional media
What, specifically, is your media company’s environmental footprint? Time to find out
Compelling historical interview content boosts circulation
Smartphones + video = immersive advertising experience
How GM shifts from cars to mobility (and other media analogies)
Apple iOS 9’s deep linking feature is invaluable for driving audience engagement
Halifax Media’s Creative Service Center centralises ads for 36 newspapers
News media companies must unlearn old lessons to succeed in online video
El Colombiano’s innovation lab reinvents company from Web site to culture
Winnipeg Free Press exceeds revenue, reader goals with pay-by-article option
Looking back on media innovation in 2015, surging ahead to 2016
To aggregate or not to aggregate? That is NOT the question
Is your media company turning off readers with its subscription cancellation policy?
VG makes World Chess Championship — and knitting — cool (seriously)
Chicago Tribune’s Blue Sky Innovation programme engages local thought leaders
VG launches TV channel, targets young audience with unique campaign
2 ways the Paris Climate Conference will affect your media company’s bottom line
APN ARM’s “Free Seed Giveaway” increases retail print sales, local engagement
11 things publishers should consider regarding programmatic advertising
Gannett’s Local Digital Solutions Network grows revenue, audience
Shifting the editorial mindset to unlock revenues through video
Are Facebook, Twitter really interested in partnering with news media companies?
Lessons, tools for building better digital experiences to grow readership
Valuable data integration means high-value mapping results for your advertisers
How do news media play into a shopper’s buying decisions?
Mining your archive for content, product ideas
Sacramento Bee smartphone app expected to grow audience 10%
Sanoma Media’s profitable video strategy: If it’s interesting, it’s in video format
How to choose a vendor for your Big Data needs
Big Data For Media Week will focus on revenue, audience, journalism applications
Programmatic needs to deliver on its relevance promise
Irish Times analytics team plans for paid content model, deciphers reader behaviour
Yes, local news media companies can make money from digital ad targeting
3 things every media leader needs to do before the New Year
What role do outside vendors play in your media company’s data strategy?
Media companies should take their own advice when it comes to digital marketing
ABP helps advertiser broaden brand reach with radio selfie spin-off contest
Why print news still deserves the spotlight
Does your news media company really know what “audience” means?
Stampen uses new products, young employees to attract young audience
Lessons on innovation, storytelling from Stanford’s d.school
New INMA strategic report highlights global media innovators
Print vs. digital content clash: A tale of two burning ends of a rope
5 reasons travel industry marketers are embracing bloggers
List management: Test and control groups for picking a winning campaign
New York Times delivers virtual reality
Why Schibsted Tech Polska is winning in product development
The first step in dealing with ad-blocking? Better ads
App users behave differently, so Toronto Star treats them differently
4 steps to success in sourcing new revenues for news media companies
4 tvOS strategy ideas for publishers
Front pages tell horrific story of Paris bombings
Connecting the dots: early lessons from INMA’s visit to Silicon Valley
Authentic connections are key to audience growth strategy
Content in the right personalised context is king
Singapore Press Holdings’ 5-step sales approach starts with an idea
Die Welt continues tweaking news app based on reader comments
Is the future of coupons mobile?
How news media companies can better engage the “it’s all about me” generations
Why Google and gang don’t like your Web site
INMA tour of d.school begs the question: Why can’t you be the next Snapchat?
Digital sports start-up Bleacher Report shares audience-first strategies
Register-Guard’s mobile strategy focuses on local sports team apps
9 revenue paths your news media company should be exploring
Ottawa Citizen app designed for young audience, looking toward mobile video
3 pitfalls of driving change at news media companies
Why your media company should hire an intern
Florida Today wins big with deep dive into local economic development initiative
It’s time for news media companies to take Big Data to Main Street
Mobile spend due to overtake TV: What does this mean for advertisers?
What data do advertisers really need?
Gannett’s value proposition focuses on answering “why us?” for advertisers
Why publishers should consider a brick-and-mortar move
Schibsted outsources technology development to Poland
A 20-year story of employee newspaper ownership comes to an end
Die Welt engages readers with multi-media history special on Holocaust organiser
How to please customers at the intersection of advertising and ad blockers
43%+ of Irish Times readers access its content via smartphones
The argument for vertical mobile video advertising
Local data helps NTM Group offer CRM tools to local retailers
Why qualitative data, culture, community should be priorities at your media company
Rethinking content, curation, and the bundle from a consumer-first mindset
6 reasons home-delivered newspaper flyers continue to succeed
How can your media company turn actionable data into revenue?
How Storyful kept its innovative culture after acquisition by News Corp
INMA launches 2016 Global Media Awards with new categories
Lessons learned from the failed launch of 24sata TV
Ekstra Bladet data + national supermarket data = digital advertising dream
Robot-driven digital journalism arrives at MittMedia
How The Guardian increased Web site traffic by 300% in 1 week
6 steps to Russmedia’s 30% mobile growth
VG partners with advertisers to test location-based app
De Persgroep’s long-term data strategy in 5 steps
How one news media company rescued saves without revenue-losing copies
30-day card collecting campaign increases retail print sales for APN ARM
How to tell if your news media company really has Big Data
Crossword puzzle app at center of Kompas’ smartphone strategy
2 things to know before your media company takes data to the next level
Next steps in data for media companies include more specialists, qualitative data
Research shows quality video viewability is key to engaging readers with ads, content
Products or solutions: Can your sales team perform a diagnostic?
Innovation lessons for news media companies from Google, Apple, Pixar
Emotional advertising key for mobile monetisation
Top 5 reasons news media companies should invest in programmatic advertising
Data will determine the success of programmatic advertising
Independent Newspapers transitions from old school to multi-media in 18 months
Why Toronto Star abandoned its paywall ... and what’s next
How BILD made its freemium model a success just 2 years in
Chartbeat shares lessons learned on monetising audience, not traffic
How ISTV is growing digital revenues faster than print revenues decline
Printed newspaper trusted by 86% of people, RAM survey shows
Hard paywall takes The Times from loss to profit
3 lessons news media companies can learn from museums
7 innovative mindsets news media companies can learn from design specialists
5 steps to NZZ’s lean, user-centered innovation
2 years into media start-up Newsmonkey, early lessons learned
3 keys to fostering cross-departmental collaboration on new products
How Storyful used a start-up culture to create a legacy company
The 5-year outlook for legacy media companies
How VICE transformed from a free, punk magazine to a digital powerhouse
How content helped start-up Prezi beat giants like Google
Partnership offers audience acquisition for Stampen Media digital network
To combat ad blockers, media companies should shift their business model
Fairfax Media takes needs-based approach to smartphone apps
Ad blocking: There’s a app for that
How Gannett uses data to better engage advertisers, audiences
INMA offers scholarship for Berlin School of Creative Leadership MBA programme
Wanted: data scientists, pronto
7DAYS partners with grocery chain for cooking video series
4 questions to ask when creating a mobile strategy
Why is defining data so important to your news media company?
Content-driven apps pay for themselves in year 1 at South China Morning Post
Print product, brands collide for creative branded content that works
Your media company’s next steps in driving engagement with strong audience data
Why your media company should be reader first, not digital first
7 data rules of the road from experts at INMA Data Insights Conference
Why the cartographer is a key member of the Sacramento Bee’s ad sales staff
What the rise of Internet-only news sites means for media advertising
Kleine Zeitung expands audience, brand with multi-media storytelling
25 publishers of Climate Publishers Network are a good start, but not enough
How News Corp’s Storyful brings revenue to its media partners
From market saturation to 4 smartphone apps, how Dallas Morning News is adapting
Is it better to retain a current subscriber or acquire a new one?
7 pitfalls of digital transformation
Straits Times attracts digital audience with e-books app, in-depth content
Jang Media grows ad revenues in difficult market with advertising app
Telegraph increases student circulation with scrapbooking programme
How mobile advertising math adds up to profit for media companies
Advertiser-funded Newsmonkey uses technology, data to engage readers
INMA explores how data increases revenue, audience at Chicago conference
Big Data or just lots of data? The hype, the hope, the reality
It’s the little things that will change everything about the future of mobile
Online content is a cash cow, but mobile is your star
Archant boosts ad revenue, client satisfaction with cooking competition
How one Sveriges Radio broadcast reached every young person in Sweden
New Apple technology opens engagement, design opportunities for media companies
Ekstra Bladet relies on ad revenue, unique content for success of 2 smartphone apps
Growth in mobile video viewing is game changer for digital advertisers
Revamped Aftenposten app triples paying digital audience
Globe and Mail smartphone apps are key to bringing in high-value ad revenue
YouTube calls out Facebook on video data
The secret sauce of a customised relationship with your media audience
If API technology is good enough for Uber, it’s good enough for your media company
4 reasons followership is just as important as leadership
10 can’t-miss posts on Apple and the news media industry
8 marketing services your news media company should offer local businesses
SPH Magazines’ approach to e-commerce: Marrying content and consumer purchase
7DAYS drives social media traffic with search for most passionate football fan
Business news brand Finans takes its digital-only strategy literally
De Persgroep research shows mobile ads reach young readers
Folha de S.Paulo’s subscription-only smartphone app is poised for the future
Why your media company should be your client’s Web partner
Smartphone apps increase Irish Examiner’s market share, mobile ad revenue
Globe and Mail introduces investor tools, grows digital subscription sales by 150%
Todo Noticias engages audience with disruptive mobile experience
Pop-up Good Times Café brings in new subscriptions for Sunday Times
If a design brand can entice readers to click now to buy, media companies can, too
What media companies can learn from a beer company about brand extension
Flash technology, banner ads: Short-term missteps media companies must learn from
Content, programmatic ad delivery must be in sync using strong data
Why your customer goal should be a relationship
Print ads make impact when published at right time, in right place
A tale of three Millennials
Sports marketing specialisation hits passionate demographic
Gannett uses data to shift advertising strategy from selling to partnering
Regional print publishers have advantage when it comes to programmatic advertising
Providing research services adds value for advertisers, revenue for publishers
How news media publishers can tap into local advertisers’ video spend
3 insights from a non-seeker in the Information Age
New York Times finds breaking news readers want better digital experiences
Great data — like great content — should not be free
The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters
Why it’s difficult for media companies to measure audience satisfaction
Gannett Wisconsin connects regional businesses, prospective employees
Axel Springer’s business magazine thrives on freedom of being a start-up
SPH partners with skyline artist to tout multi-media advertising capabilities
How salmon saved De Morgen
3 rules, 15 mistakes, and other tips for successful direct marketing campaigns
Miami Herald grows audiences with growing number of niche smartphone apps
Correio24horas campaign celebrates summer season with weekend events
“Newsies” promotion inspires young journalist contest for Courier-Journal
MLive Media increases digital revenue by 39% with membership programme
El Colombiano reaches new audiences through Twitter storytelling
Aftonbladet’s goal: 80% of mobile traffic to come from smartphone apps
Publishers welcome Periscope into social media mix
APN’s multi-media advertising bundles grow ad revenue, market share
Fast forward to 2018: The future of micro payments
Are in-car apps the next platform for news media companies?
7 years of INMA video history
3 ways to attract, retain happy employees
How app linking in Android M, iOS9 will increase app engagement
4 reasons news brands are still relevant across generations
Slow smartwatch growth today may develop into overwhelming use tomorrow
Why direct access is a huge disruption of local media advertising
Fairfax Media brings in new print revenue with ad frequency programme
Bogota conference highlights acceleration of Latin America’s digital transformation
Straits Times smartphone app strategy centers on local reporting
Why there is no mobile customer
Times of India launches nationwide dental screening campaign with university
Winnipeg Free Press engages readers with visual history of its city
Top 3 stories from INMA: New York Times digital research, branded content, mobile revenue
5 keys to monitoring marketing campaign response rates
Gazeta Wyborcza’s in-app data collection, surveys guide smartphone app updates
It’s time for publishing to disrupt itself
Dainik Bhaskar Group engages readers with campaign to save indigenous birds
“Share a Coke” campaign offers 3 lessons for news media companies
Austin American-Statesman renovates e-mail marketing with geographic targeting
Cincinnati Enquirer partners with local restaurants to celebrate TV fame
Berliner Morgenpost creates interactive team, content goes viral
24sata uses its media power to re-invent education, engage community
Atlanta Journal-Constitution’s lifestyle magazine profits from high-end advertisers
Sunshine Coast Daily increases social media engagement with Facebook strategy
If digital talent in newsrooms equals younger hires (and it does), why aren’t media companies making them?
Who we are in conflict with points publishers to their unique value
Key takeaways from CES for news media companies
Big Data roadmap highlights objectives, assets
Programmatic offers opportunity without boundaries
Data journalism ultimately about storytelling
Though insightful, automated journalism unlikely to replace traditional journalism
Panel agrees media alliances, consumer focus important for monetisation
Big, small data support Ringier’s digital transformation
Advertising client as publisher, account executive as service(s) provider
3 reasons news media companies should adopt B2B e-marketing
Straits Times gets more local, global, visual, social for its 170th anniversary
News companies find risks, opportunities in Internet’s annotation layer
Multi-channel holiday retail promotions lift circulation for NZ House & Garden
Crítica increases circulation with campaign featuring local prisoner turned hero
NYT Now, Morning Briefing apps grow audience, increase engagement
INMA report on media smartphone apps shines light on rapidly shifting discussions
How will ad blockers change mobile advertising?
VG embraces journalism + technology culture needed to reach younger audience
Video campaign increases ad revenue from Fairfax Media’s magazine inserts
Styria profits from marketing its CMS to other media companies
4 key facets to a profitable pre-roll video strategy for media publishers
M-payments, micro payments: an opportunity for media
App designers share advice on creating news media smartphone apps
New research shows tactile print ads increase effectiveness
De Persgroep branding campaign proves its merit to advertising clients
Vecernji list brings in 60% profit from exercise classes
“Future-proof” audience measurement takes digital research to next level
Sustainable response rates in acquisition campaigns rely on refreshed data
How to make money on mobile (hint: it’s not banner ads)
Give your media team a competitive advantage: focus
Video-driven charity campaign on irishtimes.com drives engagement, donations
Dainik Bhaskar programme teaches computer skills to senior citizens
Ad blocking and its role in the discrepancy Dark Ages
The era of frenemies: Can media leaders re-define their relationship with Apple?
Ad blockers are latest challenge to news media revenue
How branded content will transform print media
Cape Breton Post’s marketing campaign focuses on loyal feel, local photos
Think all news media companies have the same value proposition? Think again
News media companies: Stretch your imagination for mobility
Data to action in 5 steps
Where does data fit into your media organisation? Everywhere
8 answers to common e-mail marketing questions from media companies
Digital ad fraud: The seedy underbelly of online advertising
De Standaard focuses on vital steps after storytelling: marketing to digital readers
5 insights about print magazine advertising in a digital world
Inquirer shares 5 media lessons learned from #PacMay
The past, present, and future of programmatic advertising
Advertisers invited to Bee Lab to discuss strategy, data, engagement
Apple, Google, Facebook lead digital media transformation
Bay Area News Group: 5 tips for creating a sports championship instant book
If you think Big Data investment is optional, your news media company is in trouble
8 articles you should read on Facebook’s relationship with news media companies
Creator of “Newspaper Extinction Timeline” lays out industry’s optimistic future
Why the hard paywall deserves a closer look
Verlag Dierichs’ revamped digital campaign offers tablet-only subscription
How analytics should inform your media company’s smartphone app creation
2015: The news media industry ushers in “The Year of the Geek”
Research shows ROI of audience, advertising analytics
4 advantages to single-vendor cloud software solution
3 ways to serve the “mobile-only-al” generation
Irish Independent answers advertiser’s quest to up its event sponsorship game
How to make peace between your re-designed mobile app and its users
3 principles of Jeff Bezos’ Washington Post
6 principles Russmedia lives by to grow mobile revenue
Why volume-based campaigns are a flawed audience-building model
VG partners with 3 advertisers to test location-based app
Mad Men of today are digital
Local retailers need e-commerce, so let’s give it to them
What does the new Apple News app mean for media companies?
From marijuana to Minecraft enthusiasts, news media audiences are in constant flux
5 ways to incorporate training into your media company’s culture
5 steps for cultivating deeper consumer relationships
Facebook’s video advertisements offer new opportunities for media companies
Facebook app’s popularity demands strategic thinking from media companies
Facebook, other social media platforms not the sole option for publishers
Sacramento Bee uses data visualisation to sell print, digital advertising
Publishing companies can keep pace by hiring digital specialists, not generalists
Is publishing disruption a race to destruction?
In response to “10 things I have always wanted to say to PR folks”
Mobile connections mean media advertising will never be the same
From Star Wars Day to Rainbow Laces, tailored print ad takeovers make an impact
Beyond bitcoin to the blockchain: What it means for news publishers
7 key privacy principles for media companies
5 steps to a premium mobile site
Facebook Instant Articles top talk at Google’s #newsgeist un-conference
To bring in digital advertising revenue, media companies must provide audience
Data scientists at Schibsted start locally, stay connected at corporate level
Are you optimising your media company’s institutional memory?
6 ways employees can be marketing ambassadors for your news media company
Facebook’s Instant Articles: Repelling, rewarding, or required for media companies?
5 things media companies need to know about content, advertising, and trust
Super-abundance of mobile advertising opportunities await media companies
Relevant content, advertising key to increased circulation revenues
Celebrating the influential power of the local newspaper
Diario Extra, Mawbima show power of print to educate, protect readers
5 tips for news writing with mobile eyes in mind
4 ways to embrace your digital audience without creeping them out
4 reasons digital day passes are key to increased circulation revenue
The state of paid content: For free, for a fee, or somewhere in between
2011 in video perspective: culture, business models, multi-media, social media
Wind behind transformation: U.S. publishers’ EBITDA at half of peak
Bundling a table with your newspaper subscription
What to do with journalism in the multi-media news brand
Creating news industry benchmarks for new product development
Is your company meeting its 1,440 daily deadlines?
INMA to news industry: what’s next?
What rapid changes in U.S. newspapers in past 30 days mean to us all
What does your news company contribute to society that adds perceived value?
Why is relevance to audience such a sin for journalism?
Where quality matters: journalism, music, and porn
A radical re-think of the value of magazine brands
Demand for HBO programming without TV is a lesson for news publishers
Bringing order to the chaos of our transformation
What birth announcements and a father’s love have to do with INMA
Emotion drives discussion of the new print + digital ecology
5 keys to the emerging hope for publishers amid transformation
Honest funnel points to a publisher’s revenue opportunities
Why the sign-up experience is holding back digital subscriptions
Timing of print-to-digital transition is crucial to success for publishers
Publishers should jump on content marketing bandwagon now
Why Washington Post sale matters to you: scale and innovation
Repositioning from sustainable advantage to transient advantage is a big leap for publishers
Since water doesn’t flow uphill in India, print to multi-media will require unique bridge
News publishers redefine innovation through investments in people, culture
How Trome’s ladder brand strategy made it the world’s largest Spanish-language newspaper
10 big ideas that will guide news publishers in 2014
How publishers can embrace digital natives and digital immigrants
The 3 keys to a multi-media transformation storyline
Embrace the bold and diminish inch-by-inch change
How news publishers are adjusting to technologically exponential times
Details emerge about how world’s best media companies innovate routinely
How print-centric Latin America is coping with the rise of digital
Naver: the “frienemy” search engine unifying Korean publishers
Kompas partners with mobile marketing specialists for e-commerce efforts
What’s next, Heiner Ulrich?
What’s next, Mark Medici?
What’s next, Viasen Soobramoney?
What’s next, Meghan Wright?
What’s next, Alex Liot?
What’s next, Michael Miller?
3 reasons to have hope for the media business model: Millennials, metrics, math
What’s next, Malini Konda?
What’s next, Liam Kavanagh?
What’s next, James Whitty?
3 tips for a successful digital publishing strategy
Dallas Morning News changes reader comment strategy to satisfy silent audience
Singapore Press Holdings plays a bit of much-needed roulette with start-ups
The debate between short-form, long-form video
What’s next, Randall Keith?
What’s next, Sarah Riley?
What’s next, Ted Markle?
What’s next, Michael Depp?
What’s next, Sam Jacobs?
What’s next, Mark Hollands?
3 characteristics of a data scientist
Publishers find new mobile opportunities by looking to the past
What’s next, Terri-Karelle Reid?
What’s next, Josh Rucci?
Slideshow of photos from World Congress
What’s next, Simon Smith?
What’s next, Grey Montgomery?
What’s next, Peter Szauer?
What’s next, Chris Borain?
What’s next, Felipe Lloreda Garcés?
What’s next, Chang-Hee Park?
What’s next, Mirella-Marie Radman?
Storyful captures INMA Global Innovation Award worldwide prize
30 INMA Award winners unveiled for sales and marketing excellence, El Colombiano takes top prize
Ottosson, Whitehead presented INMA Silver Shovel Awards for career achievement
World Congress opens with discussions on paid content, digital economics
7 minutes X 13 case studies = plenty of best practices to take home
INMA World Congress wraps up with talk of Bezos, mobile revenue, rapid product development
Hindustan Times steps in to resolve community issues
What’s next, Sandy Naude?
What’s next, Harold Grönke?
What’s next, Mark Challinor?
What’s next, Damian Eales?
What’s next, Chris Tippie?
What’s next, John Newby?
What’s next, Jeremy Crandall?
What’s next, Earl Wilkinson?
What’s next, Julia Tsyvin?
17 media executives elected to INMA Board of Directors
Key to innovation: passionate people
3 examples of what the next generation newsroom looks like
Inside Jeff Bezos’ Washington Post
Strategies of legacy, digital media companies moving closer
5 tradition-breaking strategies for rapid product development
3D, cleverly designed print advertisements engage readers
Mobile innovators share audience, revenue success stories
Print advertising effective, eye-catching when married with content
Print + social media = #winner
The power of a strong cover in print publishing
Research, successful campaigns show print alone can engage all the senses
From the World Cup to Wimbledon, advertisers use print to capitalise on current events
Creator of “Newspaper Extension Timeline” explains what audiences value
Branded content is next source of media business growth
Paid content lessons from WWE Network, Condé Nast
Programmatic advertising, once a threat, is now considered an opportunity
What news media companies need to know about Big Data 2.0
2 things advertisers want: audience scale, engagement
News Corp brings in A$1 million profit from DVD paired with print edition
Manhattan media buyers, agencies on what’s next for media advertising
A YouTube channel for every media brand
Legacy media must learn digital economics
4 lessons learned about chat apps from Inquirer.net
South China Morning Post focuses on growing international audience
CNHI sees 17% growth in app revenue
NZME creates year-on-year audience profit plan
Panel research guides Toronto Star’s print innovation strategy
Independent Newspapers shifts brand focus to stakeholders in face of disruption
Daily Telegraph drives print engagement with Augmented Reality competition
Media companies must monetise content with Smart Data
JoongAng Ilbo connects with theme park, creates membership magazine
Combining media platforms creates opportunities to be more effective
INMA takes on New York with 85th-annual World Congress
3 creative thinking tactics to satisfy audiences
How publishers can capitalise on disruption
What media can learn from the Tidal music streaming product release
Proof cross-channel advertising works
Khaleej Times benefits from its customer-centered history as it embraces innovation
When outsourcing Big Data makes sense
Inquirer Group profits from chat apps that disrupt SMS model
News Corp’s e-commerce strategy focuses on rewards programme, 3 core elements
Revenue at Fairfax’s real estate business up 56% this year
INMA World Congress will track progress on road to digital reinvention
De Standaard targets college students with touring quiz event
Context is key for eye-catching, relevant print advertising
INMA becomes launch partner for Google’s Digital News Initiative
Republic Media winning locally with multi-platform rental advertising
Largest online shopping site in Finland at center of Sanoma’s e-commerce ecosystem
Smartwatches poised to communicate more than news notifications
Gender studies: Women missing from powerful positions on mastheads
5 errors media companies make with mobile — and a lesson from The Beatles
Why publishers need to embrace — not dismiss — content marketing
If you don’t have a Snapchat, Instagram strategy, get one
Condé Nast takes global approach to e-commerce strategy
Lacking commitment in the face of disruption: “cream of the crap”
Great advertising packaging targets strategic people at strategic time
5 reasons publishers should think twice about Facebook’s tempting offer
Uber: The ultimate mobile company?
What newspapers can learn from alternative weeklies
8 news media innovators with bold initiatives
Ekstra Bladet sees e-commerce as a multi-platform strategy
JoongAng Ilbo connects farmers to readers with e-commerce site
Future of wearables affects media, medicine
When breaking news destroys trust in the digital age
Outside-in editorial approach puts customer needs at forefront
New York Times research finds young news readers seek reliable news sources
Content distribution without borders
Bee Labs encourages collaborative thinking
Why news media organisations need sales staff
Are news media companies providing the experience that keeps customers coming back?
5 ways Gazeta do Povo meets readers at their interests
Are you strategically at the “front of the room”?
BBC public service tool draws traffic
Watching the watch: the race to unbundle news
De Persgroep expands with local online news, advertising
Tablet: Dead or alive?
Columbus Dispatch captures audience information, ad revenue
McClatchy uses Facebook to get to know, engage audience
Even Big Data starts out small
3 ways media organisations can celebrate Earth Day
The future of advertising is content … maybe
Axel Springer e-commerce portfolio proves profitable
Aftenposten increases ad relevance by segmenting audience
Sex sells ... sometimes
SCMP takes front page back 42 years to promote shopping center
Video viewability is key to engagement, revenue opportunities
Data team, not an individual, drives Scripps Networks
Shift at The Economist emphasises data-supported editorial direction
Decision making at News UK driven by data, customers
Data should tell stories, stimulate interest
How does Mashable compete with New York Times? Big Data
Big Data specialists answer: What keeps you up at night?
Google data editor to news media companies: understand, plan, engage
New York Times’ analytics team is key to pay model’s success
State of big data for media companies: bridging legacy, digital cultures
dunnhumby’s Big Data success starts with getting good data
Fail quickly, cheaply, successfully
3 key elements to Mediahuis’ profitable e-commerce strategy
Citywide marketing campaign promotes Hindu’s trustworthiness
Ringier encourages Big Data experimentation at local company level
Consumer insights help luxury marketers reach Chinese women expats in Singapore
Savannah Morning News makes friends with coffee, biscuit deliveries
Chicago Tribune generates digital revenue with local merchandise
Democrat and Chronicle, YMCA challenge legacy brand perceptions
Big Data drives crowd-curated, frictionless content
Millennials, news, and the Borneo effect
Digital subscriptions are key to O Globo’s Big Data strategy
Why media management should care about agility
The online video love triangle: consumers, advertisers, Google
Need better media recruits? Get interactive with them
Speed matters in smartphone consumption
Innovative advertising makes a point in print
6 reasons to adopt a newspaper loyalty programme
New York Times sees return on investment from descriptive analysis initiative
Culture eats strategy for breakfast, innovation for lunch, passion for dinner
6 reasons to advertise in newspapers
Closing in on consumers with location technologies
Johnston Press research shows small advertisers digitally behind consumers
Profit eluding you? Try a long-term, well-communicated marketing plan
3 solutions to solidify trust in mobile commerce
89 finalists selected in INMA Awards competition for best media sales, marketing initiatives
Looking for the perfect privacy policy template for media publishers? Here it is
Aftonbladet maximises lifetime value of audience with user database
De Persgroep offers advertisers 5 multi-media campaign performance metrics
Wanted: Sales people empowered by management to sell
How your non-traditional competitors are attracting Generation Y readers
INMA Awards finalists to be announced later today
#AdviceForYoungJournalists from a sales, marketing perspective
Media companies bring Academy Awards to digital audiences
Think like your customer’s customer
Ekstra Bladet moves from product to customer focus to build audience, ad revenue
5 ways companies are missing the mark with targeted marketing
Why we need to change the audience game
6 pillars of a revenue-generating business model for digital journalism
3 things Dallas Morning News hopes to gain from admitting it doesn’t know it all
Postmedia increases ad revenue with data management platform
Stop talking like legacy media, start doing like media start-ups
CNHI releases 222 native apps as part of new digital strategy
The power of leading with a high five
5 digital video trends to watch in 2015
3 components of smart metrics
4 ways mobile has changed the world
Irish Times creates analytics team to drive reader-first strategy
News media preparing for print + digital audience reporting
The most influential blogger in Asia Pacific
2 news media companies capitalise on challenges, opportunities to increase audience
What if a digital effort is not enough?
Mobile advertising: A dismal tale of deflated dreams
Verlag Dierichs turns classified strategy into community strategy
Now hiring: Chief growth hacker to replace chief marketing officer
Grupo Clarín develops its Big Data strategy with different audiences in mind
INMA announces 2nd-annual Global Innovation Awards for media companies
Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement
Ride the wave of the mobile future for media companies: smartwatches
Globe and Mail takes leading role toward greater advertising transparency
3 keys to an innovative business model
Fairfax successfully uses Big Data to direct content recommendations, ad targeting
Financial Times increases advertising, audience revenue using “customer DNA”
How would John D. Rockefeller run your news media company?
Gannett helps advertisers grow, brings in revenue with customised strategic services
What Grupo Nación’s physical reinvention means for its corporate culture
Understanding audience preferences versus reality
INMA News Media Outlook report tracks digital transformation path for publishers
The sixth “P” in marketing: partners
Mktmedia increases digital advertising revenue with real-time bidding strategy
Keep that New Year’s resolution to lose those extra pounds (in your subscriber acquisition budget)
Postmedia drives advertising revenue with video partnership
4 proactive plans for navigating the mobile doldrums
Research proves print + digital ads drive vehicle sales
#Media #leadership must include #social interaction
Local media need to join the fight for retail in-store traffic
Alert: INMA Awards competition deadline is today
Rock the vote: How media brands can tie messaging to elections with social media
2 necessary journalism jobs for news media’s digital future
News media, bank research partnership finds better digital ad measurement
Torstar uses existing assets to grow Big Data strategy incrementally
What 2015 holds for media opportunities in mobile messaging
The 40-year-old Millennial: 6 days without a printed newspaper
Le Soir shares 4 do’s and don’ts for companies in convergence
Revenue-generating special editions can’t be replicated in digital space
Toronto Star meets advertiser need with national reach to schools
Media24 works to maximise revenue per reader with Big Data strategy
Every publisher needs a Red Bull
U.K. news media groups partner for 1-day mega advertising campaign
INMA launches 4 European Ideas Days featuring 80 industry case studies
Cross-device targeting may be key in 2015
Je suis Charlie
5 things media companies are doing wrong with paid content
GFR Media’s audience-based revenue model centers on “audience roadmap”
Countless points of personal data offer benefits, challenges for media companies
Aggregator apps: Friend or foe to publishers?
INMA Awards deadline is January 23
Digital value requires understanding of customer experience
Hindustan Times increases print audience, revenue with Big Data
20 questions for a 2015 mobile health check
3 steps from New York Times reader to subscriber
9 tips to building a Facebook-less content strategy for 2015
3 values crucial to your disrupted business
3 advertising trends to prepare for in 2015
6 hot bets for advertising revenue in 2015
Top 10 INMA articles from 2014
10 New Year’s resolutions for news media companies in 2015
2015: A year of innovation, investigation, initiation, integration
3 key competencies for news media company success
From war-torn Syria to Miley Cyrus: Is click-bait hurting your brand?
New Year’s resolution: Lose those extra pounds (in your subscriber acquisition budget)
’Tis the season to celebrate a mobile Christmas
Can your readers reach you instantaneously?
Mix click-bait, SEO headlines for best Web traffic
Why tracking your Facebook, Reddit readers isn’t as easy as it sounds
Closing the gap between “digital first” and “digital all”
INMA Mobile Summit for Engagement and Profit precedes SXSW in Austin
News Corp now leveraging its 3-year investment into Big Data
Media companies are missing mobile coupon opportunities
Dallas Morning News shares 5 ways to build profitable event business
Big Data conference in London explores analytics implications of revenue, audience, journalism
Transparency, privacy issues surround Big Data growth
Helsingin Sanomat revolutionalises tablet advertising
Video increases in importance, social media becomes less social
INMA Big Data report distills emerging road map for media companies
Failing to risk: More dangerous than risking failure
New York Times programmatic strategy focuses on direct advertising buys
The 5th “P” in marketing: people
Programmatic forecast for 2015: Advertising world domination
Is it time to implement performance parameters for digital media?
INMA Awards 2015 competition open for entries
E-commerce may be the retailer’s answer to the “now economy”
And the winner is ... the phablet!
Why the news media industry is ripe for start-up level optimism, growth
Evolving digital connectivity changes holiday advertising
Axel Springer shares best practices for developing digital world employees
How to change behaviour in your disrupted organisation
SCMP expands client base with e-book series on Umbrella Movement
Anatomy of a successful subscriber acquisition e-mail campaign
6 deep link tactics to drive traffic to mobile apps
Media management: Boldly go where no one has gone before
Visual journalism helps BBC solve 3 audience challenges
Gannett’s full-service ad design group finds revenue in unexpected place
10 seasonal sales ideas for the circulation director who has everything
Gannett shares 5 lessons learned by asking advertisers what they want
Postmedia shares 4 reality checks discovered during its marketing strategy transformation
McClatchy launches customer data center, provides advertisers with audience information
Blog turned live feed is Verlag Dierichs’ answer to social media “news”
Dallas Morning News sports app offers differentiation within market
Beyond the expected: 6 unique advertising ideas
Behind the scenes of Toronto Star’s C$10 million niche print business
The argument against integration in newsrooms
Social selling: truth or myth?
Schibsted shares 4 key lessons from its private programmatic marketplace
Danish Publisher Network leverages audience data for programmatic revenue
Increased revenue prompts News Corp to take programmatic to next level
How Google sees its role in programmatic advertising partnerships with local media
Meredith benefits from its data-driven approach to programmatic advertising
Condé Nast’s programmatic strategy focuses on core advertisers, market
Attention legacy media: It’s not about us anymore
Cox Media Group revamps digital strategy, starts with Atlanta Journal-Constitution
Media opportunities increase as technology makes us even more connected
Backing off to see what it takes to reach overly connected consumers
Real-time news equals relevance, and relevance equals quality
Educating the next generation of sustainable media managers
News media companies need to act now on digital for long-term revenue strategy
Thinking bigger than native advertising
Big Data lessons from the bank industry … and toothbrushes
News media fail, social media score in Scottish referendum
Fairfax Media takes transformation to its employee workspace
How relevant is your newspaper?
Fairfax Media finds contextual mobile opportunities in travel, entertainment
News media companies need to utilise Facebook, YouTube to their fullest extent
INMA offers €20,000 tuition scholarship for Berlin School MBA programme
Creating a customer-first company culture
Irish Times research reveals readers think highly of advertising sponsors
4 key considerations when building a lifetime value model
What would Google do with your media company?
More important than “mobile first” is first understanding the consumer
9 ways leaders can exhibit innovation
3 ways to increase revenues from automated advertising sales
Consumer centricity: Practice it with your advertisers or perish
New York Times partners with Citi for mobile native advertising solution
How much start-up culture do we need to attract young talent?
7 ways media companies — and Olive Garden — can attract Millennials
Mobile micro-payments: A largely untapped revenue stream for media
Inside Gazette’s profitable digital innovation strategy
3 myth-busting sustainability strategies
Dissolving titles that separate digital employees in media companies
Dainik Bhaskar researches market potential, expands into new state
Traditional media companies should act as society builders
SPH Magazines revamps its business model with print, digital advertising innovations
Digital ad spend assured, time to tackle cross-screen attribution
Does your media organisation have a shared vision for the future?
Dallas Morning News focuses programmatic strategy on selling audiences
Global research outlines smartphone, social media news readership
Is your media company a hybrid brand? 10 questions to the answer
De Persgroep creates daily metric of audience research for advertisers
Programmatic advertising: It’s not as scary as you think
Archant shares 10 lessons to bringing in video revenue
MittMedia takes digital first to the next step with employee focus
Publishers must catch up to changes surrounding them
Schibsted advances digital transformation with young, new data team
3 ways BBC uses data journalism to increase reader engagement
Converting readers to lifetime paying customers
E-commerce opportunities, challenges in Europe
Les Echos focuses on getting to know its audience through data
Do’s and Don’ts for media companies in convergence
From data to native advertising, INMA European Conference kicks off with industry hot topics
Revenue ideas: Design to delight like Cirque du Soleil
Stampen doubles real-time bidding revenues month-over-month
Archant app initiative finds path to audience engagement in print + digital
Tracking ad effectiveness is key to proving news media value
New York Times measures impact of digital audience development
The importance of app verticals for media companies
6 ways advertisers increase ROI with programmatic buying
Core sales teams at media companies can’t sustain digital advertising future
From Fifth Avenue to Tahrir Square: How a single reporter shakes the media industry
4 reasons data journalism is hitting its stride
The blurred lines of content, consumer engagement
Programmatic sales increase after Globe and Mail creates private exchange
TMG shifts to advertiser-centered programmatic approach, doubles revenue
Postmedia editors come together to develop one touch, one design, one newsroom
Building blocks of a local-rich strategy
7 things to consider when using news-related push notifications
Gannett increases audience time spent with print by extending USA Today brand locally
Complacency won’t build revenue, but these 5 audience actions will
Media companies share digital, data success stories at INMA’s Ideas Day seminar
South China Morning Post uses anniversary to celebrate Hong Kong
Looking toward 2015: Stop being craptastic
Danish Publisher Network increases revenue with digital recruitment product
Helsingin Sanomat uses tablet data to give advertisers print success measurements
Dallas Morning News, ad agency partner on content marketing business
Circulation loss vs. cash flow gain: Let’s make a deal
Social media success from London Fashion Week
Real-time bidding versus programmatic direct
Apple Pay could change the face of digital advertising
4 single-copy opportunities for publishers
B Corps: When publications care about more than the bottom line
Grupo de Diarios América expands its programmatic advertising reach
3 reasons to regularly praise staff members during transformation
Times Group reaches lucrative market with wedding magazine
10 industries smartphones are radically changing
Radio spots promote Cape Argus coverage of Olympian’s murder trial
Do advertisers understand print’s faithful audience?
Dainik Bhaskar helps advertisers, marketers reach “Unmetro” audience
New INMA report focuses on programmatic advertising opportunities
3 lessons media companies can learn from an airport
Can the media industry Spotify content?
Straits Times reaches teenagers through print
New York Times creates responsive app with traditional print feel
How to get 80,000 digital subscribers by publishing one story a day
After media disruption: Human behaviour in “The Age of Knowing Everything”
Why separating app development from print is key to innovation
Taking a 10,000-feet view of circulation e-commerce
Het Belang van Limburg weekend magazines increase readership, attract younger audience
De Persgroep uses text research to measure consumption
Will 2015 continue to be the year of the device?
6 strategic ways to use advertising in print media
Hindustan Times engages community with solutions to Mumbai’s traffic woes
4 reasons mobile video ad spend is growing, how publishers should respond
Ours is an industry full of contradictory truths that must be met head-on for long-term survival
News Tribune mines Big Data for reader acquisition, retention
The problem with re-targeted advertising: It never ends
Sports: The mobile content pioneer
Austin American-Statesman holiday campaign drives engagement, helps local families
Chinese Web blockades highlight alternative Internet, social media tools
When it comes to the future, is your media company a pioneer, revolutionary, evolutionary, or in denial?
Audience, advertisers embrace Die Welt’s Augmented Reality special edition
Research shows readers lose trust with native advertising. Is the revenue worth it?
Sacramento Bee uses metrics to prove print advertising success
Winnipeg Free Press increases revenue from travel partner by 10 times with revamped relationship
Are you inadvertently giving away your customer data ... and your profits?
New York Times increases readership with holiday discount subscription campaigns
Sure, your media company claims “digital first” — but does it hire like it?
Gazeta do Povo improves image, social media presence with political involvement campaign
Looking for a new audience? Segment your brand’s traffic
3 ways 24sata increased digital audience, engagement
Media companies must work harder, smarter to attract college-age readers
Toronto Sun engages audience, advertisers with interactive live video chats
Expressen cooperates with broadcast channels to build content library
Sydney Morning Herald re-invents long-form video experience with SMH.tv
VGTV tops national TV stations with terrorism trial coverage
Chronicle Herald re-designs itself for iOS 7, bringing new revenue, praise from Apple
Mobile platform aggregates user-generated content, unites Jornal do Commercio audience
Verdens Gang views digital video production as opportunity using own Web sites
Star-Ledger takes video to new level with Emmy wins
Publishers consider audience, platform in short-form video strategies
Expressen breaks scandal with video centerpiece, releases new clips over series of days
Huffington Post increases engagement with social video platform
Making the case for private advertising exchanges for online video
Publishers, is your business model as ludicrous as a Scotch Tape Boutique?
News Corp Australia’s local shopping app gives advertisers, shoppers easy options
GazetteXtra.com’s paid content strategy celebrates many lessons on its first birthday
Metro photo competition brings in revenue, engages photo-sharing demographic
Measure what really matters in your e-mail campaign: completed orders
VG+ shares pros and cons of Apple’s Newsstand: Is it worth it for your app?
La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content
Hindu expands brand by launching regional-language newspaper
3 tips for employing outside help for direct marketing campaigns
Sydney Morning Herald readers put down their smartphones in the name of research
4 considerations when pairing marketing communications strategy with Big Data
Telegraaf increases readership around inauguration, brings country together with royal pin
With the wicked problems of sustainability come wicked opportunities
The Australian develops social media tool with local digital start-up community
5 ways to manage social media in our connected lives
Have you revisited, tweaked your apps to respond to audience data?
Gazeta Wyborcza moves from metered paywall to intelligent paywall
Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo
4 tips for changing company culture by focusing on action over structure
What can media companies learn from Amazon, top social media sites about social transactions?
Media Groep Limburg explores innovation by creating community around Carnival
Toronto Star creates whale of a campaign to drive tourism
Digital content campaign drives Sunday readership at Austin American-Statesman
8 ways connected devices will change everyday life for your consumer
6 reasons to reconsider time spent with media when considering ad placement
Research helps SPH Magazines make an ROI case for print advertising
Times of India uses Augmented Reality app to engage print readers
The tablet vs. the smartphone: What is the device of the future?
Events can help media companies balance uneven revenue streams
Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences
Independent’s print, digital re-design boosts brand image, attracts new readers
4 key areas of subscriber retention media companies must address
Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers
Which is more important — what to sell or where to sell it?
Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns
Native advertising: What is it, and why now?
Own the device, own the customer — which publisher will make the first move?
Nuestro Diario creates regional editions, building audience, advertiser relationships
6 ways to start a marketing campaign with a successful end in mind
Het Belang van Limburg engages readers by solving their problems
Creative advertising vs. automated templates: like apples and oranges
Mint grows readership by keeping business news simple
Engagement — not content — is key to building stronger media industry, world
The glass half empty: Has news publishing lost its mojo?
Postmedia chooses revolution over evolution to unify its Canadian newsrooms
DNA draws new subscribers with campaign focused on local presence
Catering to international digital audience requires understanding Web design from East to West
APN New Zealand partners to create tourism campaign, engages audience with celebrity travel passions
What makes digital video advertising profitable? Content, context, placement
Media companies: Hoard your data like it’s cash
The ABCs of tablet advertising for news media
Do advertisers still need paid media?
Research shows if engagement is what it’s all about, print newspapers deliver
Brain research shows print ads have 0.3 seconds to prove their relevance to readers
Chicago Tribune takes its digital experience on citywide tour
Verdens Gang creates device lab to deliver best mobile experience
Helsingin Sanomat eases consumers, advertisers into paywall, format changes
Windsor Star’s downtown move gives external face to internal culture change
10 steps toward a mobile-focused culture in your media organisation
London Evening Standard tackles youth unemployment, sparks social debate
International New York Times builds its global brand with local bent
Winnipeg Free Press brings in new revenue with local homebuilder partnership, magazine
Dainik Bhaskar launches B2B crossword contest, draws attention to local print product
Gazeta Sporturilor uses tough journalism, scavenger hunt to highlight corruption
Thinking past tablets: Why you should be watching gaming consoles and smart TVs
4 ways to help local small businesses with their mobile strategy
Do we achieve culture change by doing things differently — or doing different things?
What can we learn from New York Times’ “Innovation” report?
3 ways to reverse the industry’s biggest disruption: Loss of advertising accounts
TN Media positions itself as media, marketing solutions company — not just a newspaper
News Corp’s mX extends print brand through smartphone app, social focus
Big Data highlights media industry’s quandary: need to earn profit while respecting privacy
Disastrous flood reminds Calgary Herald of its dual roles as media company, neighbour
The Day gets creative, data-driven about its audience engagement
7 steps to improve your media brand’s transparency, bolster consumer trust
Austin-American Statesman activates its digital audience with day pass
Just for INMA members: Exclusive analysis of your newsroom’s transformation
Big Data — or “Better Data” — gives advantage to print publishers
4 screens are better than 1 (and new tool proves how much better)
Metro showcases top advertising campaigns to inspire future creativity, connection with markets
Media brands must be ready when social networks hit the reset button
Mobile Web? Apps? Bundled content? Unbundled? Ask the 15-year-olds
VG makes chess cool with multi-media campaign centered on local world champion
Print-focused Dainik Bhaskar campaign encourages young voter turnout
Data visualisation: sales presentation to sales conversation
Can storytelling be the industry’s savior?
5 tips for selling subscriptions in a digital news universe
8 BuzzFeed lessons for the media industry
Does your media brand play nice with the Internet of Things?
Spokesman-Review leverages local expertise by going outdoors
Increase revenues, engage employees by taking a leadership role in sustainability
Sports contests bring in revenue, data, readers for regional media company
Sustainable culture change for media companies must start at the top
“Fusion journalism” creates heat for worldwide social media conversation
Now is the time for bold revenue diversification at media companies of all sizes
Print-to-mobile campaigns connect with consumer visual search habits
5 ways to turn Facebook lemons into lemonade
Think Big Data is big now? Just wait
Media companies must engage mobile users with more than news
Media innovation: Like bathing a wailing newborn
Digital First Media pilot newsroom involves entire staff in its local version of culture change
Hire the best data team members, equip them with the best tools ... and trust
Analytics are news media’s best friend — trust them
INMA World Congress San Francisco in photos
Did smartphones kill the tablet?
INMA World Congress wraps up with discussions on Big Data, ad strategies, RTB
What’s next for media paywalls?
Why following your hometown sports hero could lead to digital advertising dollars
30 INMA Award winners unveiled, VG campaign takes top prize
Fairfax Media real-time working project judged worldwide winner of INMA Global Innovation Award
Ravi Dhariwal wins Silver Shovel Award for service to INMA and media industry
World Congress takeaway: Innovation is a process, not an idea
“Strategy for the New Growth Path” presentations raise questions on news media companies staying relevant
Native advertising is key to digital strategy at New York Times
Gannett’s list of change initiatives starts with advertiser satisfaction
Wiener Zeitung publishes magazine to tout innovation to readers
Data tells media companies who is interacting with content, advertisers
Austin-American Statesman talks to target market, adapts to its digital needs
Digital news service Kiosko y Mas increases revenue, registered users
INMA gets up close and personal with Silicon Valley
Irish Times reaches, motivates young demographic with exercise initiative
El Espectador focuses on print, launches profitable magazine
Social media efforts increase GT digital traffic by 100%
Postmedia’s focus on collaboration extends to its office space
Ekstra Bladet bets on e-commerce as major step toward mobile engagement
Transitioning back to print real estate advertisements increases sales at News Corp.
INMA World Congress delegates focused on future digital growth, transformation
How do Times of India, News Corp., Guardian enhance their news brand?
Bonnier increases revenue by keeping print, digital separate
Aftonbladet stays focused on content readers will read, share, talk about tomorrow
La Presse app uses video, interactive content to engage young readers
Wired magazine finds ideal mix of print, digital, unique content
BuzzFeed focuses on reader engagement, sharing
What media brands need to know about what’s next for technology
Media companies should look for a need, creatively fill it (says the guy responsible for your Apple mouse)
Financial Times relies on reader behaviour data to focus digital strategy
Future of journalism, media revenues depend on programmatic buying (no pressure)
5 steps to creating your Big Data strategy
New York Times launches new app to increase revenue, appeal to new, current subscribers
7-minute case study sessions discuss audience, social media, value of print
INMA World Congress delegates looking for best strategies to help them thrive in next year
Aftenposten listens to readers, packages content accordingly
What does the man who helped create the first Apple mouse have to say about media innovation?
12 news media executives named to INMA Board of Directors
What are the drivers of growth, sustainability in the media industry? Information and innovation
Stay sane — and profitable — by shaking up the status quo with your subscriber acquisition strategy
Toronto Star keeps revenue-building ideas coming with “Idea Factory” concept
Native app? HTML5? Hybrid? An inside look at how and why Verdens Gangs transitioned its VG+ mobile app
How social networks are muscling into mobile advertising space and what it means to publishers
Digital First Media slowly changes newsroom deadline culture to reflect digital realities
How media companies can manage acquisition budgets on the fly
Times Group uses scientific pricing engine to maximise advertising margins
INMA partners with PressReader to gain leading-edge digital content technology, expertise
9 lessons Postmedia learned from cross-platform audience research
Are you ready for the globe’s first social media World Cup?
Big Data advice? Ask, measure, learn
Push users to your content — or vice versa
Nuestro Diario engages elementary students, teachers to create print edition
Russmedia turns local data into useful content, increased revenue with app
Single-copy sales need dose of innovation to drive circulation revenue
Could newspapers outlive the Web?
Postmedia takes its 8 publishers from fragmented to functionally linked
Time to dig deeper into Dutch ROI study showing print’s leading role
What can media companies do about climate change? Adapt, mitigate, report
Media companies need to be where consumers are — on mobile apps and Web
Predict much? Deloitte technology specialist looks into his crystal ball at INMA World Congress
The new normal among Canadian media brands: innovation
Research proves media brands must supplement — not supplant — print with digital for advertising mix
How media companies can reclaim recruitment services market
Lead with every audience data tool in the kit, successful advertising campaigns will follow
Het Belang van Limburg’s community-focused initiatives build on “the Limburg feeling”
Content recommendations shouldn’t be an audience engagement afterthought
What news publishers can learn from BuzzFeed
3 strategies for navigating the mobile advertising maze
Coupon clippers still a force to be reckoned with
Axel Springer’s takeaways from Silicon Valley? Transformation must center on technology, interdisciplinary cooperation
How to use survey data to prove the ROI for your media brand
An old equation for a new time: Content + network = relevance
Irish Times readers visit, buy from supermarket in response to print brochure campaign
ZEE rolls out two mind-stimulating events, boosting its brand image
Winnipeg Free Press partners with health authority on niche print product, brings in new revenue
Lessons from grumpy cats and BuzzFeed about digital storytelling
Where you go wrong with interactivity — and 4 ways of getting back on track
Marketing Columbus Dispatch’s “brand essence” delivers data-driven, measurable audience results
In social media age, businesses can’t afford to ignore customers online
Big Data answers the age-old question: What do women want?
Increasing your retail advertisers’ success — and yours — with response-based models
Gannett, Fairfax, MittMedia, BCCL judged regional winners of INMA Global Innovation Awards
Hindustan Times front page initiative builds advertiser revenue, reader engagement
6 ways to turn digital content into digital dollars
8,000 readers purchase Austin American-Statesman content day pass
Is native advertising a trend worth chasing?
3 reasons news aggregating apps have better traffic than you do
Irish Times repositions old-school photo competition to increase revenue, engagement
Metro reaches younger audience with Justin Bieber competition
Toronto Star gains environmental leadership, ad revenue, reader engagement in role as “Earth Hour” sponsor
Fairfax Media studies behaviour of its mobile readers, learning key content lessons
Media disruption: bad for us, wonderful for humanity
Finding and promoting the “sweet spot” for long-term ROI
Why automated ad buying in its current form may hurt revenues more than help
Nordsjø Media’s paywalls are met with increased advertising revenue, reader loyalty
Holding on to customers and revenues: a personal story
News Tribune looks beyond print to grow audience, revenue with 5 building blocks
7 keys to launching a successful membership programme for your media company
4 predictions that will change the way you look at digital
Publishers unbind their customers by unbundling their content
6 quotes from digital leaders that point to the digital revolution’s future
In looming battle for identity, news publishers must claim their audience through more intelligent data
Driving toward newsroom cutbacks? Stop and ask for directions
5 reasons you suck at innovation
The pros and pitfalls of reporting news via social media
Sacramento Bee began mobile revenue strategy with car dealers, expanded to other advertisers
6 strategies to assess if a bold new idea is worth the risk
Sports + short-form video = changing digital revenue game
Media brands should keep tabs on what’s up with WhatsApp
90 finalists chosen for INMA Awards 2014, signifies best in media marketing
New “carbon tax” is another way our environmental footprint affects the bottom line
Want more relevance and revenue? Start with your mobile audience
3 initiatives that help Bay Area News Group tame the digital sales, revenue chaos
Video strives to engage advertisers with leading print ideas
Time to dismantle the newspaper factory culture
Condé Nast shares audience, revenue lessons from its user-first smartphone strategy
Which generation is driving creative media disruption? X marks the spot
Amedia raises advertiser’s brand awareness with school competition
What media companies can learn from a family-owned Canadian music store
5 reasons Postmedia sells advertisers on the audience it can deliver, not the platform
Smartphone strategy moves Göteborgs-Posten from early adopter to early moneymaker
Hindu Group launches B2B portal to build relationships, market insight
New data tool puts Sacramento Bee sales teams in driver’s seat
New magazine app attempts to aggregate, monetise digital content for publishers
Grupo Dutriz offers patrons a side of news with their coffee
Proactive customer service increases publisher revenues, subscriber retention
Facebook’s successful pivot toward mobile monetisation offers lessons to media companies
What do 6 key advertising platforms look like in 2017?
Grupo Nación continues smartphone innovation, focuses on mobile revenue
Media companies need road map guiding them toward new print subscribers
Dainik Bhaskar’s 3-pronged innovation strategy draws elusive advertisers to print
Why the definition of news must change in the age of print + digital
Hürriyet’s Big Data project turns reader engagement into advertiser revenue
Touchable apps like BBC News, Yahoo Daily Digest keep up with mobile user experience
Super Bowl brings super sales for News Tribune
Dagbladet, LEGO build on history for mobile campaign
In hunt for revenues, don’t lose sight of journalistic integrity
At Register-Guard, transformation begins with office makeover
What media companies can learn from new Facebook, Yahoo mobile apps
O Globo works to monetise mobile with sponsored traffic app
What news companies can learn from breakout start-ups like Spotify
De Persgroep delves into what “digital newspapers” mean to consumers, finds surprising results
6 tricks to grow your conference ROI
How Fairfax Media learned to stop worrying about disruption and embrace it
Cross-media study shows print advertising has highest ROI
INMA launches Global Innovation Award for media company initiatives
Publishers: Take back your company’s Big Data revenue potential from tech middlemen
GFR Media grows mobile revenue with multitude of targeted strategies
South China Morning Post monetises international audience with 3-pronged mobile strategy
ZEE rolls out new brand positioning, visioning for 2020
Premium video content, placement will attract premium click-through rates
INMA Awards deadline today: Will you make the cut?
Pint-sized vendor offers valuable sales reminder
Google, U-T San Diego, NASCAR among late speaker additions to INMA Miami Advertising Seminar
One simple element you’re missing could double your impact
De Standaard learns, profits through digital edition’s growing pains
Dagbladet shares its road to mobile display advertising revenue
Time for media companies to reunite with local advertisers
Mobile monetisation’s time has come
Media companies must prepare for the “Internet of Things” with Big Data
3-day MittMedia event engages employees, promotes culture change
Uplifting video paid PR dividends, both in-house and out
Financial Times weighs in on Web vs. native app debate, how technology has shaped its own digital strategy
Media24’s smartphone monetisation strategy focuses on flexibility, audience habits
Bridging the gap between print and digital: interactive print
5-year forecast begs the question: How fast can you invest to turn things around?
Toronto Star creates sustainable Newspapers in Education revenue model
Why you shouldn’t craft a strategy for 2014
How can you get more involved with INMA?
Honolulu Star-Advertiser’s sexy niche publication fills needed audience hole for advertisers
Irish Times learns from mobile start-up business partners
Metro Ecuador boosts local interest from international space contest
What was hot online in 2013?
New industry ad campaign highlights key strength: trust
Why your ex-staffers could be your worst competitors
U-T San Diego invests in innovation, generates cross-channel ad revenues
Postmedia’s successful focus on smartphone audience leads to increased ad revenue
Use auto-pay to score with readers’ loyalty, win long-term customers
iBeacons: the next wave of location marketing, engagement
Sacramento Bee gains local digital advertising share with in-house offering
Growth of tablets redefines news consumption overnight
Why location-based mobile advertising should be a core focus for publishers in 2014
Register-Guard arms teams with sharpest sales tools
Multi-tasking consumers offer multitude of advertising opportunities in 2014
5 key strategy questions for today’s Big Data practitioners
New York Times, Guardian among global media leaders speaking for the trees
Does iTunes hold the paid content answer for media companies?
Time to pause, rest our eyes, take stock of dizzying mobile change
News Tribune asks 10,000 former subscribers why they left
Even Google knows the good old days weren’t always good
6 video trends to watch in 2014
Tampa Bay Times uses video to engage readers in epic tale of sunken ship
Rajasthan Patrika successfully expands into region with untapped readership potential
What makes our digital solutions better than our competitors’? Our print platform
Mobile initiative at Gannett increases auto dealer revenue, consumer engagement
The big picture: Mass media era was the blink of an eye
A tale of two titles: one closing this week, one celebrating its digital re-invention
As the news product evolves, so should your marketing strategy, staff
Register-Guard’s smartphone strategy starts with responsive design platform
Users don’t consume content in a vacuum, so don’t deliver it that way
New INMA report says acceleration of business model transformation key in 2014
Globe and Mail’s holiday referral campaign engages employees, increases subscriptions
Deck the halls with mobile commerce
Starting from scratch: a blueprint for the re-invention of local media
Your mother was right: Just be yourself
Auto-pay strategy is foundation of Gazette’s plan for circulation revenues in 2014
Media companies must stay relevant to deal-seeking consumers to keep pre-print revenue
Fairfax Media focuses on usage trends to mold smartphone strategy
Study shows newspapers drive purchase decisions
Strength of blogosphere is also its weakness
5 steps to establishing your media business in the digital age
Metro listens to its audience by crunching digital data from social media
“Ambient” user experience about to change everything
Women more likely to read, act on newspaper advertising
Where the smart money is being spent in 2014
Globe and Mail, Washington Post distribute alternative paper magazine
Hindu’s strategy focuses on engagement goals of advertisers
6 steps to audience, revenue growth through intelligent marketing
18 ways to take mobile seriously in 2014
Today’s mobile question: “If you build it, will they come?”
Data visualisation yields more digestible, actionable data for Sacramento Bee
Understanding the exponential growth opportunities in mobile
Fædrelandsvennen’s everything, everywhere, always business model grows audience
Verlag Dierichs finds revenue opportunities in live video event coverage
Guardian sees smartphone as critical facet of continued revenues, growth
6 ways to create a “Moneyball”-style, customer-first strategy based on data
After novelty of a new medium fades, message remains
Want happy customers? Be bold about creating a satisfying experience for them
We are witnessing “the end of advertising as we’ve known it”
Marketing campaign introduces Columbus Dispatch readers to magazine-style redesign
Crisis of confidence in advertising sales fuels revenue losses
Research explores effect of trust and value on advertisement likeability
Trying to second-guess the future of predictive services
News media fail to report on their own environmental impact
10 facts that prove print is still in the game
Times’ “edition-led” strategy is growing, monetising multi-media audiences
Archant brings in advertising revenue with topic-based apps
Well-executed sports videos can make money, drive traffic, capture impressions
Media company does the math on its subscriber acquisition investments, results
INMA releases “Smartphone Choices” report, focused on monetising mobile for media companies
Finding digital gold involves better content, not more platforms
Finding common ground with digital nerds in Silicon Valley
Helsingin Sanomat tests solar-charged e-reader
Foray into video storytelling already paying off for Register-Guard
Gazette harnesses power of reverse telemarketing in the age of Do Not Call lists
3 weird apps that make Google Glass seem normal
3 ways social media makes for better business
Postimees publishing platform app gives native experience for readers, advertisers
Research shows readers put trust, value in print advertising
Dagbladet’s mobile strategy brings in revenue, 50% of traffic
What’s next? Is advertising still it?
When will mobile transactions like NFC change advertising as we know it?
Schibsted’s road map to Web TV domination began by understanding content is key
Why Schibsted, Axel Springer are selling, while Jeff Bezos is buying
How McDonald’s increased brand trust with transparency, authenticity
Time to look beyond the blurred lines of disruption
Toronto Star uses Augmented Reality to “Go Beyond” the expected with mobile editorial, advertising campaign
News media industry is in slow-motion transition to multi-media, reinventing itself along the way
Sanoma Media embraces innovation with corporate programme
The 5 do’s and 5 don’ts of real-time bidding
Ailing newspaper? The doctor will see you now in the INMA Clinic
Die Welt Kompakt targets, attracts digital natives seeking quality journalism
Toronto Star generates new revenues ... in print
9 tips for steering your brand through the digital shift
Live video coverage of events could be next big thing in regional journalism
Native app? Web app? Or is there a third way?
More than 2 years into New York Times paywall move, readers fund more than 50% of revenues
Schibsted’s global investment in advanced data analytics is paying off
Ekstra Bladet’s freemium model makes case against paywall
Data shows Le Monde’s successful paywall draws young readers
Innovative mobile strategy can bring life to an advertising campaign
6 ways to do journalism, engage readers in the editorial age
Revenue for publishers growing one year into real-time bidding partnership
Fædrelandsvennen launches paywall, learning from hits — and misses — of change
INMA European Conference delegates tour Deutsche Presse Agentur
Print as a digital ally and what that means for the future of India’s news media industry
While print continues to do well, print + digital are “lethal combo” in India
Sanoma Media Belgium fast tracks product development with innovation accelerator programme
Why Financial Times left the App Store, switched to HTML5
News media companies can profit from the pros of native advertising while avoiding its cons
INMA blog, Twitter feed will connect members to Berlin conference
Axel Springer shares its 3 pillars of growth in the digital age as INMA European Conference begins
Death to the anonymous audience
Digital advertising dollars, registered subscribers up six months into Santa Fe New Mexican’s metered site
I’m dreaming of a Mobile Christmas
Globe and Mail editorial series pre-engages readers, attracts sponsors
Don’t assume “greatest generation” will support print at all costs
9 ways news media can still serve their communities, earn future revenue
Mobile advertising genie may finally be out of the bottle
Desperately needed: more innovation on the audience side
Sacramento Bee uses content marketing to develop engagement opportunities for local advertisers
Spokesman-Review, TV station join forces for high school sports coverage, attract multi-platform advertisers
What the Orange County Register’s strategy experiment says about the industry
Your content marketing business model should start with smart blogs
Competitors Globe and Mail, Toronto Star take one sustainable step together
Success of Star-Ledger’s direct marketing product proves power of print
At Times of India, key to selling print advertising is print creativity
Toyokeizai increases pageviews by 700% in 6 months
Viral videos are not always boon for business
Gazette increases audience, illustrates its place in history with anniversary campaign
Gazeta do Povo inspires locals with citizen-action campaign
Sales teams should put some joy in retailers’ 4th quarter
Content must go where users already are — in the cloud
Cape Argus celebrates print heritage, becomes twice-daily publication
Embracing the non-linear nature of connecting with consumers in today’s “adapt or die” environment
Ekstra Bladet gives back to most loyal readers, increases engagement
7 tips for keeping Big Data in perspective
LinkedIn INMA chat: How do you measure loyalty?
Star Media Group launches “super” content marketing campaign
Need to mend your relationship with readers? Try a “Brand-Aid”
4 small steps that can lead to culture change leap
News Corp., Thomson Reuters are sustainability standouts within mostly non-participating industry
Question for 2014 digital budgeting: butterfly net or bazooka?
Cape Times puts police violence into perspective with print timeline
Can engagement research solve the news media industry’s revenue conundrum?
Lesson from Apple’s i0S7 reviews: Traditionalist audiences want measured approach to product changes
Honolulu Star-Advertiser’s smartphone classified guide connects advertisers to audience
Sunday Times gets adventurous with titillating travel column
Politiken feeds on Sunday audience’s love of living, eating well
Imagine if Mark Twain had tweeted instead of composed
5 strategies to grow print, digital circulation
Research shows readers more likely to interact with local newspaper advertisers
Should a woman be your boss? Probably
Spokesman-Review’s multi-platform subscription model adds revenue, readers
LinkedIn INMA chat: Monetising outbound traffic
Telegraph Media Group uses Responsive Design to drive digital revenue
Disrupt the old advertising sales model with annual local contact
3 reasons newspaper subscriptions matter
News companies need to open every revenue window and door
Australian’s subscription strategy grows circulation, teaches lessons about audience
Singapore Press Holdings bolsters online classifieds with social media blitz
Tablets offer publishers opportunity to monetise Web traffic
Stop feeding dead content to phantom news consumers
BlackBerry teams with New York Times to market new DealBook
Unlocking the revenue potential behind Big Data for publishers
LinkedIn INMA chat: How to use customer intelligence to increase, engage your audience
Introduction: Big Data for news publishers
Video provides payday for publishers
Two news media companies share revenue-generating strategies
Mobile Web vs. mobile app: substitute or complement?
Dutch campaign shows value of news by imagining life without it
Desert Sun reaches teens with high school mobile app
Starting a conversation about sustainability in the news media industry
How the Sacramento Bee turned data into sales
Does your editorial team support your digitisation strategy?
A primer on sustainability
Corporate sustainability: the basics
New INMA blog explores relevance of sustainability to news publishers
Did it work? How to measure advertising success (or why not to use ROI or Likes)
TV + newspaper brands equal winning combination for advertisers
A “foodie” analogy for newspapers: We are still a staple in the information diet
Corelio’s Bacardi-Martini campaign shows brand activation works
Brisbane Times sponsors free Wi-Fi on trains, increases traffic to mobile site
4 ways to make the most of summer’s last gasp with readers, advertisers
Get ready to find out if the Google Glass is half-empty
Local engagement is key to revenue, audience development
Let’s get small to go big
Amedia’s new digital music platform reaches young readers with contest
Price hikes on content — and then what?
Use social media as a sales tool to grow revenues
3 tips for moving your news media company beyond the digital war
South China Morning Post’s biggest-ever marketing campaign – in 3 words
“Facebook eliminates revenue strategy” and other news headlines you’ll probably never see
Gazette’s 3-day multi-media stunt attracts niche suburban audience
Speaker beware: Verbal missteps will take you viral
To find new revenue, approach advertising project management like an investment banker
Big Data means big money for news industry
In face of NSA scandal, news audiences need reassurance
End of Mass Media Era means end of mass-media business model
News is no longer enough to support a geography-based media business model
Time for news media companies to take Augmented Reality to the next level
5 ways news media companies are ahead of the revenue innovation game
Pensacola News Journal’s positive, multi-media campaign woos non-traditional advertiser
Viral movie touting print catches eye of target audience: advertisers
With mobile, remember the principles of permission-based marketing
Mass Media bubble bursts, leaving news publishers vulnerable
Print is not dead – it just has some company
Toronto Star strikes a balance between innovation and what makes cents
Is TV next victim of the Internet (and why newspapers should care)?
Irish Times research shows quality newspaper readers like a bargain, too
In the digital age, distribution is more than delivery
6 ways publishers can take advantage of content marketing
Research shows newspaper advertisements across platforms deliver best results
Don’t force print-shaped content onto a mobile-shaped platform
UK national news brands have audience opportunities for the taking
The Hindu’s multi-media campaign making education cool goes viral
Sacramento Bee, Stanford University wade into Big Data waters
De Standaard launches compact, evening, digital edition
How Apple, Google, and Amazon remain the untouchable big three
Innovations, partnerships keep Dallas Morning News evolving with the times
Chinese-language anniversary app builds on print supplement’s success
The rise, implications, and benefits of the second screen
Recurring subscription launch at Ekstra Bladet off to strong start
Gazeta do Povo rethinks its position as driver of local change
Why media executives must stop playing Simon Says and make up your own game
A case study in cause marketing: Star-Ledger does good while doing well
Clever, multi-media campaign brings Gazette’s bilingual readership together
INMA report shows new product development necessary for news publishers to increase revenue
How fast is the mobile revolution changing the world? Ask the Smartphone Generation
Metro’s seemingly “oops” moment draws attention to photos by leaving them out
Bild “confessor” campaign boosts image and likeability of brand
6 rules of survival for publishers
Video profiles offer new revenue stream potential at Register-Guard
Diário do Pará creates career guide to attract young readers, advertisers
Marketing the other side of the paywall
Tailor-made events for non-advertisers bring in new revenue for Styria newspapers
New universe of news demands a new manifesto
Los Angeles Times uses foodie experience as paid content experiment
7 ideas to get your advertising team’s creative juices flowing
Independent Newspapers KZN partnership brings in retail revenue, invigorates sales team
6 mistakes newspapers make with data journalism
Wegener Media responds to advertiser requests for activation marketing options
What Justin Bieber and other social media stars can teach us
Time for newspapers to break away from the “Extra! Extra!” pack
Lessons from leading news publishers on enhancing digital experiences
Message to advertisers: It’s the year of newspapers ... on mobile
5 Danish news media companies partner to offer advertisers real-time bidding option
For Millennials, newspaper readership hinges on convenience, technology
Relevance is key to mobile success
155-year-old broadsheet gets extreme makeover in 5 weeks
3 keys to successful e-marketing
Newspapers are a valuable source of information for potential car buyers
4 secret revenue ingredients behind La Teja’s quick growth
GIS technology helps Norwegian news media companies increase print advertising spend
How do we prioritise the plates we’re spinning? Start with the customer
Technology helps news media brands lead the way in communications innovation
As traditional advertising revenues decrease, data-based strategies increase in importance
Humo’s plantable magazine cover promotes rebel nature of advertiser
4 steps that will destroy your digital subscription dreams
Why news companies should steal a page from Amazon’s book on diversifying revenue
Sacramento Bee finds sometimes it’s more about participation than presentation
Concentra Media’s “Made in Limburg” blog targets local businesses
Dubai locals loving McDonald’s campaign in Khaleej Times
Gaming consoles: child’s play or the next big media disruption?
4 reasons some companies are late to the mobile party
What mobile continues to teach us about audience, advertising
Take charge of your company’s future by cultivating a culture of learning
Los Angeles Times goes gangster for multi-media Warner Bros. campaign
Hindustan Times speeds up New Delhi with multi-media campaign for Vodafone
Dallas Morning News encourages innovation by funding employee ideas
Hindustan Times’ multi-media holiday ad initiative for Intel features virtual diya
The Chronicle seizes creative advertising opportunities hard times provide
Fairfax creates national tourism commission campaign to promote down time
How one newspaper engaged readers by amplifying their voices
Businesses undergoing change present sales opportunities
Ekstra Bladet finds success with digital advertising partners
Rethinking our content solutions in the face of emerging technology
Dainik Bhaskar uses print campaign to save the tiger
The No. 1 reason for optimism about the future of newspapers? Our audiences
3 steps to e-mail nirvana
Lessons from INMA World Congress: No revenue diversification without risk
Partnership between monks, De Standaard exemplifies successful activation marketing campaign
Extra! Extra! Shouldn’t your marketing team work in real time like your newsroom?
Irish Times’ multi-media campaign lets customers tell story of whiskey advertiser
Killer whales make a creative splash for Toronto Star, British Columbia tourism
News industry revolution must begin with evolution
Social media and the Malaysia general election
Hiking the Customer Decision Journey
Why rifles are better than shotguns when it comes to subscriber acquisition
Dare to contradict the madding crowd
A perfect plan for failure
Smartphone app takes Postmedia advertising campaign to new multi-media levels
Ebela breaks myth that older readers are print’s only audience
News media companies follow mobile revolution in The Netherlands
Daily News readers’ choice contest engages advertisers
Advertising partnership puts Gannett curriculum in 1,000 schools
Let’s stop being our own worst bully
Video highlights of INMA World Congress in New York now available
World Congress speakers offer playbook on bringing sexy back
Irish Times quantifies value of its “non-clickers”
When it comes to digital technology, don’t be afraid to spell it out
How Fairfax Media reconfigures its products with a digital mindset
Lessons learned from NBCNews.com as it develops digital environment
INMA celebrates with 2013 gala
“Mobile-centric” news consumers want continuous access, aggregation
Get your swagger back with a “proof of life” report
The video opportunity: long-term, exciting, and consumer driven
Can content marketing help balance the revenue struggles of the news media industry?
The Atlantic rethinks the digital advertising model
News media industry is hungry to meet challenges, comfortable in new print + digital reality
Hindustan Times wins Best in Show
Washington Examiner CEO awarded INMA's Silver Shovel
INMA Awards 2013 first place recipients announced, rewarding excellence in media marketing
INMA World Congress 2013 — New York in living colour
Sacramento Bee reaches important niche audiences through tablet apps
Highlights from World Congress “Brainsnacks” session
Michael Phelps wins Silver Shovel Award for volunteer service to INMA
Arianna Huffington’s thoughts on three megatrends, sleep, and iPhone addiction
Times of India works to “sex it up” to strengthen relationship with advertisers
Digital disruption: unleashing the next wave of innovation
What makes you attractive to advertisers? Enthusiasm and investment
Journalism as defined by New York Times
Monetizing print + digital in a media world divided
Google, Digital First Media share advice on digital fluency as path to revenue
News media companies should look to second wave mobile for revenue opportunities
Dainik Jagran creates education niche magazine to increase audiences
Cape Argus moves from broadsheet to a compact size — very carefully
Dallas Morning News offsets print revenue with 3 new initiatives
Archant focuses on video to reach new audiences
Sports coverage boosts subscriptions at Baltimore Sun
Creativity, data, content are crucial to recent growth at La Teja
Headlines, content key to connecting with digital readers
Marketing efforts at Gannett attract digital subscribers through print platform
Digital strategy at Ekstra Bladet stays flexible to match user needs
Digital First Media changes journalism by empowering newsrooms
Toronto Star’s unique weekly edition brings in new revenue
Axel Springer monetises social media effort, brings in profit
Epensa’s four brands help news media company make print-to-digital transition
Journalists at Gazeta Wyborcza build news media company’s and personal brands
Final day of INMA World Congress continues the conversation, celebration
Arianna Huffington speaks to INMA World Congress delegates
INMA elects 6 media executives to Board of Directors
World Congress kicks off with 14 case studies, boot camps on key topics
The print question: Two-thirds of INMA members surveyed say no print cutbacks
Meet digital natives with content, not platforms
Time for newspapers to start “talking the talk” of their own digital success
How to help your sales team fight off a zombie attack
The position question: Most INMA members feel good about print-digital strategy
The revenue question: INMA members predict stable or lower revenue in the short term
The digital question: INMA members differ on feelings of digital urgency
A lesson from Warren Buffett: Newspapers’ value rests in their relevance
Diário de Notícias looks to editorial content with revenue strategy
The new cost of marketing in a digital news world
What’s the value of multiple screens?
User-generated content offers audiences a sense of belonging
5 quick and dirty tricks to market online content
Lessons shared on FT.com’s HTML5 risks and successes
In complex digital marketing world, Register-Guard keeps it simple with advertising revenue generator
10 building blocks for a successful paywall
Focus on the customer and circulation will take care of itself
Smaller markets or print footprints: Which approach will win?
The next iPad? Crystal ball, anyone?
Toronto Star doesn’t recreate the wheel with automotive sales efforts
Research gives merit to both digital-first and subscriber-first strategies
The 7 deadly sins of traditional media
Archant takes a lesson from pure-play digital players
From digital recipes to real-life cooking courses at Styria Media Group
The pendulum swings from advertising to promotions
New INMA report evaluates online video opportunities for news publishers
The atomisation of marketing
3 different user types mean single content, multiple products
Like Die Welt, newspapers need to see print as just one piece of the puzzle
5 skills editors need for our industry’s transformation
Every good story needs a villain, not a photo
Los Angeles Times’ partnership creates interactive Oscar experience for record day
Any new revenue port in a storm
Find the Moon Pie & RC Cola of your audiences
Digital newspaper: same advertising impact and so much more
Local McDonald’s runs out of coffee thanks to La Hora print campaign
Are banner ads useful? Research says yes
De Persgroep’s MediaLab drives customers to automaker
Did Yahoo! get it right?
Multi-media campaign helps VG own Saturdays
Advertisers, readers direct new TampaBay.com design
Sacramento Bee makes “big data” available to small businesses
Stars and Stripes continues mobile success with subscription-based model
Sales opportunities? Look to your data to find opportunity and direction
Let me interrupt your mobile advertising strategy with some facts
Diario HOY’s “Supertablet Woo!” promotion gets reader attention
The “phablet” and other thoughts on the future of mobile
Wall Street Journal partners with Citi to name “City of the Year”
Social media needs newspaper publishers — and vice versa
New York World Congress focuses on new revenue models for publishers
Can advertisers benefit from the love between a media brand and its consumers?
Newspapers are “not dead yet”
Media24 helps advertiser reach gold with Olympics campaign
By helping others become competent communicators, legacy media make themselves stronger
Star Media Group’s unconventional ways of filling the revenue gap
The magic of advertisements rests not in time spent, but content recalled
Heilbronner Stimme finds kindergarteners enjoy their own newspaper
You can tell a lot about Irish newspaper habits by looking at their grocery shopping ethics
Accurate reader data is key to editorial success for Philadelphia Inquirer
Looking at Deseret Digital and wondering: Do we have the right horses in the race?
Why sales teams shouldn’t chase shiny objects
Time to loosen our grip on the “good ol’ days” and look ahead to the money
Can we afford quality investigative journalism in the digital age?
87 finalists selected for INMA Awards 2013, rewarding marketing of news brands
For Stampen, transition to mobile is about revenue, customer relations
Ekstra Bladet helps boost Volkswagen augmented reality campaign
Register-Guard bets on a mobile future with responsive Web design
How Grupo Paranaense de Comunicação monetises content value
Content marketing is our next big revenue threat — unless we embrace it now
Why “Poor Richard” was anything but
Easy ideas to increase “EZ Pay” starts
How The Economist distinguished the signal from the noise, creating a successful business model
What’s next for print in an increasingly mobile world?
Unique partnership with Singapore Press Holdings boosts tourism, readership in Taiwan
10,000 steps to audience engagement
Toronto Star creates “Integrated Solutions” team to lead innovation
Press freedom tied to newspapers’ financial success
Santa Fe New Mexican strategically works toward pay model
Aftenposten digital campaign boosts revenue for fashion retail chain
Forget the popular youth target and go for the money
Chinese/South Asian niche sites are revenue generators at Vancouver Sun/Province
A few statistics to help usher in Mobile New Year
Globe and Mail helps drive Nissan’s sales
Dainik Bhaskar’s print campaign complements TV call to action for tea company
Fairfax Media print + digital campaign delivers high engagement and bums on seats
New tough times call for good old sponsoring
How to respond to responsive design
Sink or swim: embracing and benefitting from news media industry change
Turn your consumers into “prosumers”
Why naked Prince Harry is a boon to advertisers
How to bring in revenue from the digital version of location, location, location
5 reasons De Persgroep België found advertising brand conversations aren't social media specific
The time for mobile-specific advertising is now
Take the trends we know to be true, then let them play out until your doors close
Beer image lifted by Folha de S. Paulo’s multi-media campaign
Dallas Morning News creates revenue-generating event marketing division
How social media saved me
Seattle Times hits home run with bank’s print + digital campaign
11 ways to find your organisation’s go-forward strategy for 2013
Managing the paid content mountain, one mogul at a time
LinkedIn INMA chat: What are your marketing priorities for 2013?
Ringier’s print + digital campaign reaches 1.1 million for retailer
It’s time to take augmented reality from gimmick to revenue generator
Bonnier Group embraces audience technology as potential revenue stream
Play Bac Presse stays “reader-centric” by keeping adults in their place
Subscribers want newspaper inserts, not junk mail
If you’re thinking one newspaper fits all, think again
LinkedIn INMA chat: Are paywalls or free access better for ad sales?
4 key rules for 2013 start with mobile first
4 Weather Channel lessons to improve your digital forecast
Mobile platforms: The landscape ahead in 2013
7 new start-ups newspaper companies need to pay attention to now
Morris Publishing rethinks itself as an audience company — hiring accordingly
Do advertisers know well-targeted print ads can increase ROI 240%?
South China Morning Post curates content into profitable cookbook
Edible newspapers and 9 other creative ideas from Axel Springer
How online advertising is like a wayward teenager
Chat with industry social media experts via INMA LinkedIn Discussion Forum
Data is king, so dig deeper than reader surveys — into statistical analysis
Research backs up print + digital real estate strategy
iPad-specific magazine key to Republic Media’s paid model
How to halt the sad, slow, silent retreat of local journalism
PD Media Lab gains 70 local business clients in first year
3 SEO techniques to increase the bottom line (and decrease your waistline)
Chicago Tribune’s “device-agnostic” Web site brings pageviews, advertisers
Telegraaf’s unique iPad app shares reader, advertiser history
Corelio’s print + digital campaign brings thousands to brand Web site
How New York Times Company evolved its syndication and licensing for future growth
Newsroom reflects “open house” philosophy of Concentra
Will audience grading lead us to success?
At Toronto Star, partnerships lead to success with Nissan campaign
The real advertising forecast: Ready or not, here it comes
Houston Chronicle’s B2B Web site central to revenue-making venture
Execute the fundamentals with the advertiser in mind
Life — and news media — lessons from Dr. Phil
Newspapers are like museums — and that’s a good thing
The box is already open — time to think beyond it
Why half of your print orders should come from the Internet
Facebook, must I de-friend you?
News executives, tear down those walls!
Lowering the Great Wall: how South China Morning Post’s Web site went from closed to metered
Community engagement gets sexier in digital age
Define “success” before a campaign even begins
Unique print + digital dynamic at center of new INMA Outlook report
Sky’s the limit for marketers who speak the language of change
Innovation — it’s not rocket science (and that’s our problem)
7 holiday gifts for legacy media
Could less traffic be what your news site needs?
INMA launches New York World Congress Web site
5 creative strategies to get your advertiser noticed
December issue of Ideas Magazine ready for download
RAM, INMA partner to promote advertising effectiveness
The latest plot twists in marketing’s never-ending story
Will you be paying by credit, debit, or smartphone?
Does your organisation have what it takes to make the digital leap?
Forget rate cards and flat testimonials — think creative solutions
Why you should ignore bad ideas from advertisers
News media should watch the tug-o-war between HTML5 and native apps
Sacramento Bee delivers audience to struggling advertiser
INMA releases Direct Marketing Association 2012 executive summary
INMA releases new report, “Making Print + Digital Work For Advertisers”
Focus on your local advertising clients’ success to ensure your success
Survey says European readers trust and value newspapers
10 advertising sales strategies to prepare your company for 2013
November issue of Ideas Magazine ready for download
Today’s newspaper — no longer tomorrow’s fish wrap
Why we must tell the stories consumers long to hear
In the newspaper culture wars, let Angry Birds win
What advertising sales teams can learn from Samsung
Add marketing gloss to your editorial substance
Mobile transaction tipping point is right around the corner
News organisations should steal a page from Giuliani’s playbook
Measuring customer satisfaction is useful — in moderation
New mobile app from Spokesman Review turns your smartphone into a tour guide
The 1-2-3 of monetising content using measurement tools
Toronto Star’s latest carrot: free e-reader to digital product bundle subscribers
2013 will bring tighter resources, higher expectations
Seven-inch tablet will carve out its own niche
Leverage your advertising to build readership
Will hyperlocal content save us? Not by itself.
Autumn’s chill not affecting Canada’s newspapers
Are you going halfway in meeting client needs?
Content strategies must balance good and bad news
Is HTML 5 just a huge illusion?
October edition of Ideas Magazine ready for download
Not all innovation is digital
Ways to monetise our mobile content
INMA launches mobile Web site for news executives
Finding new revenues: the answer might be closer than you think
Digital focus at Göteborgs-Posten aims at new revenue, products, expanded platforms
Be honest with clients about campaign’s purpose and value
Variety of content platforms is key to increasing ad revenue at Agora SA
iPhone 5’s missed opportunities and how mobile is driving culture change in Latin America
INMA releases summary of WAN-IFRA Kiev conference for members
Valuable news uncovers problems, suggests solutions
Helsingin Sanomat explores new territory while digital revenues continue to rise
Time to turn the corner from “m-infomerce” to m-commerce
An educated consumer is still our best customer
There’s no such thing as risk-free disruption
News organisations must shake fear of loss to embrace change
Why social media will never meet advertiser or audience expectations
Digital advertising is changing the way newsmedia companies do business
September edition of Ideas Magazine ready for download
Video kills the newspaper star?
As reader behaviour evolves, so must the tools we use to measure it
Berlingske Media embraces the nuances and necessities of paid content and social media
Circulation leadership challenges to tackle this fall
Tablet growth is good news for newspapers
Your best digital asset is your … newspaper?
Mobile: the first media for background checks and second TV screen
Five priorities for 2013 advertising revenue plans
Readers continue to read, so where are the advertisers?
Use emotions and data to close digital advertising sales
Raising a glass to diversified income from events
A lunch hour lesson: Brands must keep the promises their marketing makes
Mobile strategy determined second-quarter winners and losers
Paid digital content opens new revenue opportunities
August edition of Ideas Magazine ready for download
Cumulative disruptive innovation or death by a million paper cuts
In-app and mobile display advertising powerful in different ways
Desire for customer intimacy clouds expectations for social media
Media industry employee churn not to be feared, but embraced
Prepare for Digital Commerce 3.0 by stress-testing existing models
The question newspapers need to ask: Where’s the growth?
OpenSky points the way to customisable content
How to take your newspaper advertising to the next level
July edition of Ideas Magazine now available to INMA members
Why you should support your customers on social media
Native apps versus HTML5 apps: Can we mix both for a better solution?
The next big thing to watch in mobile: big data
The digital game plan: Is anyone doing it right?
Growing a newspaper into a news brand
INMA releases report on emerging mobile strategies for news publishers
Global Congress audience tops 32,000 via multiplatform, social media coverage
Change the newsmedia model or someone else will
Publishers should be paranoid about Do Not Track technology
ARF Audience Measurement 7.0 conference summary available to INMA members
Apple strategy to conquer Google and Amazon
Successful marketing requires consumer insight
Paywalls debated ... old school style
Weathering the seven stages of cultural change
Sooner or later, the future is mobile payments
Healthy organisations, like organisms, need to evolve
Playing follow-the-leader doesn’t count as innovation
June Ideas Magazine now available to INMA members
Apple taking a bigger bite out of the mobile market
Newsmedia companies have tools to transcend shrinking budgets
13 news executives elected to new terms on INMA Board of Directors
Time to transition from newspapers to “newspubs”
Integrated advertising structure keeps sales teams nimble
World e-Reader Congress summary now available
If we value digital ad space, advertisers will follow our lead
INMA World Congress summary now available
Effective leadership happens beyond the corner office
Advertising sales nuggets collected at INMA World Congress
Apps offer breath of fresh air to editors
Paywalls and crunchy frogs: marketing lessons from Whizzo Chocolates
Three “whoa” moments from INMA World Congress 2012
Lessons about journalism’s future from the School of Rock
The revolution will be mobilised
McKinsey to news publishers: digital revenue model has 4 tenets
In newsmedia industry, message trumps medium
South China Morning Post redesign leads to audience growth
Google News head Gingras urges rethinking “every facet”
Paulo Mira presented INMA Silver Shovel Award for volunteer service
Photos from INMA Awards dinner showcases evening of celebration
Forrester calls on newsmedia companies to become “digital disruptors”
L.A. conference delegates relate conference presentations to challenges back home
Conference delegates welcomed to Los Angeles, ready for ideas
Video captures emotion, celebrations of INMA Awards dinner
World’s top newsmedia marketing campaigns announced in INMA Awards 2012 competition
30 of world's top newsmedia marketing campaigns honoured with INMA Awards
New video highlights INMA Awards winners
INMA “ThoughtBite” videos capture ideas, inspiration
Wilkinson closes conference by asking, “What’s next?”
Gannett redesigns business model to maximise efficiency
Chisholm cites need for print-digital linkage to save newspapers
Panel featuring Tumblr, YouTube employees pushes engagement
Panelists say different paywall models all profitable
Swedish newspaper funding for the future
Gilbert offers six tips to growing like the Deseret News
Paton: Earn trust by listening to customers
Live at INMA World Congress: revenue models for multi-media companies
Comedy Central’s Levitt tells media outlets to be more than newspapers
“Media house” at Aftonbladet proving profitable over newspaper alone
Juan Señor’s Monday takeaways
Live at INMA World Congress: rapid-fire ideas to grow market share
LA Times going digital-first to profit in new ways
Live at INMA World Congress: culture change and transformation
Brainsnack 2012 in tweets
MacDonald kicks off World Congress with Ad Taxi model
Multimedia key for integrating Brazil’s Estado ESPN coverage
Argentinian newspaper benefits from work with competitors
Gottschalk: Avoiding duplication leads to higher profits
Washington Times, Culligan aiming for conservative readership
Social media marketing still untapped well for audience gathering
Controlinveste introduces media literacy project aimed at young adults
Mira: There's money to be made in mobile
Swedish newspaper redesigns based on reader input
Wall Street Journal adapts business model for online products
INMA 2012 World Congress Welcome Reception
INMA World Congress gets under way with board reception
Live at INMA World Congress: rapid-fire ideas to grow market share
INMA World Congress samples key issues for new businesses
INMA blog chronicles World Congress focusing on culture, transformation, revenue
Does a digital-first mindset expedite our current woes?
Mobile portal versus smartphone app (or multi- versus mono-thematic)
May edition of Ideas Magazine features newspaper predictions for 2017
INMA World Congress starts Sunday, focused on taking measured risks and not fearing failure
Sporting News’ Geoff Shaw to discuss successful paid content model, multi-media conversion
Conference registration policies set for 2011
Los Angeles World Congress Web site now open
INMA selects Los Angeles for 2012 World Congress
Twitter Take: consumer marketing department
Executives from Wall Street Journal, Dow Jones explain transformational path
His own words: Arthur Sulzberger Jr., the New York Times and the digital frontier
Content monetisation tips from the non-media world
Leverage your brand to drive revenue: cause marketing
Newspapers will die, but there’s still lots of time to live creatively
How strong “core” muscles deal with change fatigue
Brand footprint: Does it really matter?
Comedy Central's Stephen Colbert to NAA: Why don't newspapers try porn?
Newspaper readership is still making headlines
Smartphones evolving into powerful shopper tools
Marketing at the speed of news
Prepare your mobile strategy for connected cars, homes, and lives
Companies can build consumer trust by admitting they’re “flawsome”
Newspapers must nurture their ability to lead important conversations
Repetition is the key to digital market education
Newsmedia industry must innovate in the name of customer retention
Former newspaper executive steps past trees to survey the newsmedia forest
Are you listening? Social media is the new op-ed platform
Newspaper readers: If you cue them, they will come
Plotting a smooth course for the print-to-digital transition
Customer-centric culture is key to capturing local ad budgets
Facebook’s IPO: Going public with your privacy
INMA releases timely new strategic report on engaging audiences
All hands on deck for effective newspaper innovations
Mining the news archives to connect with readers on social media
Different age ranges use mobile in different ways
Ask clients and sales staff how to build a better advertising sales pitch
Bundle the products your clients want to buy: mobile, search, targeting
New business models must include consumer revenue growth
89 top marketing campaigns named finalists in INMA Awards 2012 competition
Español: Estudio sobre un nuevo modelo de negocio del Project for Excellence in Journalism
Mobile World Congress offered a study in contrasting revolutions
Can the power of positive reporting make newsmedia more relevant to readers?
Newspapers can innovate by making their clients look good
Newsmedia companies must get monetisation strategy right this time
Creating news: the new world order in journalism?
Turn subscribers into brand ambassadors
Mobile content is king, but billing is King Kong
INMA releases 2 conference summaries on social media engagement
The three-headed beast that stands between you and true advertising innovation
How the Times of India moved from silent observer to opinion mobiliser
How mobile technology will shape media industry this year
Treating mobile like the fourth, unique media channel it is
Long-term or short-term? They’re not mutually exclusive
Next new face in the newsroom: staff economist?
Newspapers must know when and how to engage their audience
Lessons for newsmedia companies from around the mobile industry
Como incrementar la venta en 6 millones de copias sin coste adicional
A look ahead at what's in store for Mobile World Congress
New JC Penney approach holds lessons for newspapers
Is media the new creative?
Giving thanks for our readers
Interactive marketing requires different culture and practices
Will you allow Aurasma to impact your product?
Web radio venture yields some early surprises
Speaking the language of your sales staff and customers
Mapping out the crossover point for digital vs. print
Turning trust into action: engaging your readers to help the community
Ready? Set? Smile! Submit your best marketing campaigns for INMA Awards 2012
The “other” audience: don't count them out
January Ideas Magazine released for INMA members
INMA London workshop to focus on practicalities of mobile to publishers
Forget (almost) about Google
Media companies must keep up with breakneck pace of change in 2012
INMA releases Newsmedia Outlook 2012, focused on culture change and multi-media growth path
INMA South Asia Conference slated November 7-8 in Bangalore
INMA selects Los Angeles for 2012 World Congress
November Ideas Magazine now available to INMA members
INMA Miami seminar to re-imagine digital advertising opportunities
Mobile payments poised to take flight
Right message, right time, right customer, right device
New Year's resolutions for newspaper executives
Benchmark for 2012 should be 50% increase in digital revenue
How can newspapers re-capture advertising share?
Survey highlights growing strength of newspapers in engaging Irish population
Culture change is the conduit to a revenue growth story
Newspapers don’t need to reinvent the wheel, just package it better
“Oh wow!” The loss of Steve Jobs was the media story of 2011
Practical planning in times of economic crisis
How to encourage new business ideas from within
How mobile will affect the strategy of newspapers
Primera certificación de OJD de diarios para tablets en España
INMA publica la versión en español de su informe sobre determinación de precio y agrupación de combinaciones de suscripciones
El problema de la prensa es el producto
The IKEA trail and what it means for your mobile products
The appealing audience: who are they and where will they be next week?
How newsmedia companies can sell mobile to advertisers
Culture of change leads to innovation
Local is our future: treat it well and let it lead the way
Tasteline.com: stretching your brand and becoming more relevant to your customers
Is just one figure still enough for newspaper audiences?
INMA Awards 2012 Web site now open for top marketing campaigns
The surprising truth about mobile Web sites
Think digital-only and stop being dragged down by the past
Why George Costanza should be the poster boy for newspapers in cultural transition
Brands are increasingly becoming networks
In a pinch, INMA saved me with its social media resources
INMA posts ad:tech New York conference executive summary
Making room for creativity when busy is your enemy
Putting social media in perspective
INMA releases report on pricing, packaging bundled news subscriptions
6 simple ways to boost your newsmedia app downloads
Changing culture not an assault on newsrooms, but the entire newspaper template
Viewing digital as a start-up business brings success
Why not a news industry media lab as a driver for innovation?
If you are looking to make budget next year, read this blog
The iPad and its market position today: what media companies need to know now
Could data save newspapers?
Sea change in local news coverage: multimedia newsrooms
Mobile real estate classifieds: winning model brings revenues back
Readership is “business as usual” in Canada
Social media activity as a visual part of the brand
DMA conference explores social, mobile opportunities
So what does Digital First really mean?
Apple's German birth attendants
Helping advertisers achieve better ROI
Ideas Magazine for September now available to members
October Ideas Magazine available for download by INMA members
El suicidio del periódico (de papel)
In branding Hong Kong newspapers, there’s no such thing as a free lunch
Inspiration from the road: how digital dimes will save journalism
Interactive ads, text prove their worth as engagement keys
Is access better than ownership for newspapers?
The psychology of conforming comfort
Creative solutions may require tradition destruction
The mobile advertising revolution: are you onboard yet?
The digital battlefield ... or why Google bought Motorola Mobility
Newspaper magazines: saviours of newspapers and magazines?
Newspaper marketing success requires 4 steps
Re-thinking publishing’s value circle to grow revenue
Winnipeg Free Press embeds itself in its community
Do you share well with others? How news sites can get an “A” in social media sharing
Can a loyalty editor boost engagement, subscription rates?
Can you exploit a 150-year head start in the media decathlon?
10 secrets of success for news executives trying to create mobile presence
New oxygen for the news industry: re-thinking value and skill sets
Creativity must triumph over process in war of corporate culture
In-depth reader interviews, “Lean” process revitalise business and economic content
La Prensa busca otra empres: una visión de tres años en la prensa de España
Design a mobile app that stands out from the crowd
Coupon site provides excellent opportunity for consumer, advertiser engagement
Can the newsmedia industry learn anything from China?
Follow your readers: single-source, cross-platform planning tool adds insight
Despite relentless change, newsmedia companies continue to adapt
HTML5 vs. native app: which is best, or is there an alternative?
Build romance with mobile audience using gradual, careful approach
J-School at Hogwarts offers lessons from the “Potterverse”
Drilling deeper for data uncovers the true value of audience
A dash of creativity, a pinch of chaos, and a platter full of lessons
Creating a cool brand builds hot marketing connection to Generation Y
“Do You See a Money Tree?” Yes, I do
Focus on platforms helps create information addiction for audience
Ideas Magazine for August now available to members
Double-dip economics: can your company withstand Round 2?
Creativity transforms advertising executives into true media marketing consultants
Integrated approach brings creativity, versatility to advertising production
Smartphone success calls for optimised site creation, effective mobile promotion
In search of a “commerce viability” algorithm: why will people pay for content on some platforms and not others?
Specially crafted children’s newspaper creates path for future readers
Twitter? Instant messaging? Give me text messaging any day
Brand strategy programme creates partnership between sales force, customers
Newspapers: reader-created or newspaper-curated?
After 100 years, Mark Twain offers insight on branding, audience and paid content
India’s thriving print market depends on robust distribution network
Lanzamiento en España de plataformas multimarca para tablets
The value of values: clearly defining and demonstrating our integrity
Newspaper backs relaunch in a big way with eye-popping readership campaign
Ideas Magazine for July now available to members
Research value emphasises already knowing answers, not asking more questions
Ya está aquí INMA en español
ARF Audience Measurement 6.0 highlights challenges for researchers, marketers
QR codes: part of the future of mobile marketing ... finally?
Why INMA will keep talking about culture change at newspapers
Bold creativity, storytelling offer antidote to risk aversion
Audience growth requires reaching across platforms and generations
Understanding individual strengths of media channels maximises audience value
INMA posts 2 conference summaries for members: E-Reading Congress and INMA World Congress
Western iMedia
Success requires close alignment of mission with unique nature of audience
Virtual world of gaming holds real lessons for content strategy
Advertorial shows impact of real-time testing, fast turnaround of results
Newspapers: we will reap the harvest we cultivate
Revised Apple app subscription policy gives publishers pricing freedom
Ideas Magazine for June now available to members
Competitors test Apple's dominance on mobile battlefield
Digital sales strategies thrive on confidence, not caution
Masters of content: we will build it, and readers will come
INMA releases publication highlighting year's top news marketing campaigns
Path of social media revolution runs through 5.3 billion mobile devices
Culture magazine provides powerful brand extension for newspaper
Photos of 2011 World Congress available on Flickr, Facebook
“Less than free” cover price keeps newspaper industry booming in India
In the age of “co-opetition,” competitors sometimes become partners
Royal wedding creates partnership, revenue opportunity
Multi-platform relaunch of South China Morning Post focuses on total, long-term reader engagement
His own words: Mark Challinor of Telegraph Media Group
His own words: Grzegorz Piechota on the universe of High Heels Magazine
His own words: C-Scape author Larry Kramer
His own words: Michael Petroff of Deseret Digital
His own words: Andrew Sollinger on the Financial Times' segmenting strategy
His own words: Brian Tierney on Philadelphia experience
His own words: VG's Torry Pedersen on print-digital integration
His own words: Geoff Shaw of Sporting News on threading local and national fan engagement
Refusing to step outside comfort zone creates a new kind of madness
VG makes a strong case for integration of print, online
Times/Jang campaign a game-changer in India-Pakistan relations
Intensified brand engagement builds value for clients and consumers
Faced with array of choices, Washington Post places its bets on digital roulette
Folha de S. Paulo finds success in iPad, Facebook breakthroughs
Telegraph Media Group embraces tablet devices as key to the future
Working with Apple or Google requires assessment of difficulties, necessities
Scarcity of broadband access concedes high ground to newspapers in South Africa
Bundling advertising packages was a game-changer for Globe and Mail
Marketwatch.com founder touts "C-Scape" as key to new business models
81st INMA World Congress is anything but not “business as usual”
Deseret Digital Media, Denver Post take 2 paths to integrated sales, advertising
Success requires full attention to changing technologies, demographics
Dagens Nyheter refuses to budge on importance of printed product
Gazeta Wyborcza looks to philosophy of "try many, fail quickly, learn often"
Metered paywall changes corporate culture at Financial Times
Sporting News places its bet on the future of the tablet
Former Philadelphia Media Holdings CEO says he'd do it all again
Vivaki executive sees no boundaries for digital innovation
Satisfied with paid content strategy, Sulzberger turns bullish on social media
Small newspaper shows huge impact of cultural transformation
Surprise theme emerges from New York World Congress: culture trumps strategy
Risking failure is part of the game; so is tweeting
Summary of Sunday, May 15: starting the conference with a Brainsnack
Sunday overview in video
Sponsors set stage for conference networking
Twitter Take: Rishad Tobaccowala reactions
Twitter Take: queen interaction
Tuesday sessions at World Congress focus on digital
A time to unwind, in an elegant setting
Twitter Take: entrepreneurialism
Twitter Take: experiment
Twitter Take: theme brewing
Twitter Take: “agile water”
Twitter Take: readers or users?
Twitter Take: lighting up the boards with “what's next?”
Twitter Take: “external connection engine”
Twitter Take: how much free content?
Twitter Take: Torry Pedersen's board at VG
Twitter Take: New York Times working on comment platform
Ouest-France's Olivier Bonsart wins INMA Silver Shovel Award
INMA unveils top news industry marketing campaigns
Monday sessions at World Congress emphasise change, risk-taking
Twitter Take: PDFs suck?
Twitter Take: We're not relevant enough
Twitter Take: After social media
Twitter Take: Old-fashioned editors
Twitter Take: Internet TV really necessary?
Opening night reception
INMA elects 7 news executives to Board of Directors
INMA elects 7 news executives to Board of Directors
Brainsnack LiveBlog
Creative advertisements with premium placement outperform all others
Telegraph Media Group applies lessons learned for new tablet app
Listen carefully when deciding strategy for paid content
90 finalists announced in INMA Awards 2011 competition, rewarding excellence in news marketing
Show and tell: press freedom gives marketers a powerful product to sell
5 times a charm: Juan Señor agrees to moderate New York conference
Author-entrepreneur Larry Kramer to look at how publishers can thrive amid today's Media Revolution
Fusion journalists to cover World Congress hot topics
Comprehensive digital sales strategy gives non-traditional advertisers the total package
Before the good times return, focus on newsmedia, CRM, content values, new marketing, and audience engagement beyond journalism
Nielsen executive aims to make sense of media ecosystem's evolution
Platform plays huge role in content-value equation for new audiences
Successful marketing emphasises audience over channel
Howard Brown and his interesting story
Forward-thinking journalism creates brand value
New INMA publication focuses on newspapers and social media opportunities
Blast from the past captures reader attention, advertising dollars
Next-generation tablet users point to out-of-home use, new purchase patterns, clear embrace of multi-platform
Chasing ’appiness and Angry Birds outside the AppStore
Lessons from past conferences: don’t try to compete with New York
INMA CEO Earl Wilkinson to give 8th annual Newsmedia Outlook address
Congress programme strategy aims for new faces to push innovation and transformation
Wall Street Journal/Dow Jones to conduct post-conference executive briefing
Pre-conference Brainsnack Seminar participants confirmed
VG CEO/editor Torry Pedersen to discuss transformation to integrated print/digital model
IAB president Randall Rothenberg to address INMA on transition of legacy media companies to digital
Rishad Tobaccowala says publishing future doesn't fit mindsets of the past
Ex-CEO Brian Tierney to tell INMA what he would do if he could do it all again
How should news publishers work with Apple and Google?
My personal newspaper revolution
Could the iPad turn out to be the next “Ishtar”?
John Paton's relentless effort to change the newspaper culture — before it's too late
INMA agenda doubles down on integrated ad sales, content value, tablets
Empty newspaper brands don't age like wine
From print to digital audience engagement: why we can't sleep at night
Go to Australia to learn what's right about the news-on-paper environment
Mecom and Schibsted pave way for content that is digital, local, paid
Google and newspapers: “help” vs. “fair competition”
What would you do today if you knew when your print newspaper would die?
Leadership moment: how to nudge the culture from news-on-paper to multi-media
Newspapers and the iPad: good exercise and the wanker effect
The newspaper Web site as a proxy for your USP
Hey, Apple: let publishers retain the relationship with their customers
The hidden headlines of the Apple app subscription controversy
Strategic leaders needed for newspapers: are you with me?
7 traps newspapers should avoid in the recovery
5 lessons newspapers can learn from the Eurovision Song Contest
Bucket economics for newspapers: classifieds, the long tail, and going back to the future
Can publishers learn from failure or should we just set the bar lower?
Does brainstorming make our newspapers dumber?
Future of newsmedia companies: customer focus and gutsy management
Lessons in change for newspaper companies
Changing the newspaper’s perceptions of change
Hardest part of implementing change at newspapers is getting everyone on board
Are newspapers just too good to change?
Making the scarcity of quality journalism work for newspapers
When customer service means customer problem
Dopamine, Charlie Sheen and an addiction that is killing media
The smartphone revolution in the shadow of the iPad
Can marketing save the newspaper?
Groupon’s rapid rise a reminder to newspapers why culture of constant innovation required
Another bite at the Apple: why the iPad has already changed your world
Tools for controlling the digital deluge
Nuptials and new revenue: a very happy marriage
The newspaper bellwether is consumer demand
Making the iPad matter for newspapers
Generating new revenues from existing readers
Content, loosely defined
The iPad is here – is it a game-changer for newspapers?
Unlocking the value of content among 4 content platforms
Digital tsunami: better to shoot ourselves in foot than competitors shoot us in heart
Gen Y's reality is print newspapers' challenge
Tasty content spans multiple platforms
Keep variety of content to appeal to a variety of readers
Philanthropic effort provides highly engaging content
Outsource legacy functions to prosper
How publishers can harness the value of quality and choice
How to leverage content and behaviour around special days
Sports reporting creates winning situation for advertisers, fans, teams and publisher
Strength in Canadian newspapers puzzles some American publishers
Daily newspapers: everything has changed and nothing has changed
Primed advertising, contextual media: TV learns a trick from newspapers
GeoMap analysis: new possibilities for the newspaper industry?
Star-Ledger takes one element of food coverage and creates brand franchise
Positioning your media company as a winner brings results
Legacy burden becoming unsustainable for newspaper industry
Re-packaging old content creates fresh revenue possibilities
Publishers should sell into fastest-growing revenue streams: search and advertising networks
Generating incremental revenue with repurposed content and sports video
How newspapers compete with chocolate
Schibsted finds segmentation can refine audience message and reveal advertising opportunities
Lessons from Liverpool: the power and passion of the people
From the Daily Planet to Pizza Planet: lessons from Disney and Steve Jobs
Like with radio in 1920s, audience's use of media maturing in Internet Era (good news for print)
How case work during Schibsted Brand Academy ends up with launches and great success
Changing the culture of (newspaper) advertising sales
Green economy will become hot again for news companies
Newspapers, mobile, Internet gain share as average media use increases
How Tiger Mothers herald the year of social bunnies
FINN experiment has participants living in the brand
Newspaper's multi-media approach capitalises on NCAA event for success
The new “coin of the realm” means true solutions for advertisers
Relationship selling in the Google Era: why newspaper sales reps are more important than ever
You can have any colour as long as it's black and white
Key lessons for a digital-first advertising sales strategy
Importance of integrated sales model: competitive advantage, speaking digital, sales force quality
Print and digital advertising sales: we can no longer drink from the same well
Practicalities of integrated advertising sales: “you are a digital company with printing presses”
Fine line between leading and forcing change in newspaper advertising sales
Advertising executives must lead by example in digital and social media realms
Don’t forget to leverage experience of current sales force in moving toward integration
Denver's differentiating integrated advertising sales model
Newspapers should help advertisers achieve best message for chosen platform
Welcome to the new World Congress Blog
Sheraton Hotel & Towers offers first-class services, quick access to Times Square
Low-cost, high-value research projects show editors strengths and weaknesses
Mobile's transition presents “mix strategy” opportunities for publishers
The mobile tsunami: a priority for news publishers
Update on Apple and the iPad 2
8 checkpoints for executing mobile strategy
Transforming and thriving: why our most loyal customers want us to change
Why ESPN is the worldwide leader in delivering to its audience
Up in the air with only an iPad: what happens when a Road Warrior leaves his laptop behind?
How to enrage 10 million subscribers in 150 words or less
Bylines and bottom lines: what newsrooms can learn from Yahoo
Content, the killer iPad app
Why we fight: Karl Schnibbe and newspapers
Live from New York: events as the new marketing platform
How to get a FastPass line for my newspaper
Does “cool” beat “free” for younger audience?
Blogging in the Middle Ages: what’s old is news again
Newspapers should get personal because it pays
Super Bowl spikes HD demand: how can newspapers get in the HD game?
Newspapers can learn lessons in relevance from drive-ins and MadMen
How a Thanksgiving recipe that tastes better than being thin relates to newspapers
Not many shopping days left: give the gift of news
Newsmedia companies in primary position to capitalise on strength of communities
Focus on counting inventory takes away from innovation in selling news product
Can the Groupon model save newspapers?
The researcher’s spread: new techniques for an old medium, old techniques for new media
Selling mobile to advertisers: a 10-point checklist for publishers
A look at the ramifications of the new iPad-only newspaper
Mobile 2D codes can mean instant revenues for publishers
Memo from Webtrends Engage: newspaper industry seen as leader in mobile
Memo 2 from Webtrends Engage: to survive, companies must act instead of react
Lessons from Apple: creating a convenient media environment key to keeping consumers
U.K. publishers aim to determine correct mobile monetisation model
Willingness to experiment is key to future mobile success
Making the most out of brand management: value, omnipresence, sympathy, trial
Leveraging core newspaper assets: credibility, brand equity, reach
From commodity to brand: research is love at first insight
Tablet subscription lessons from Popular Science
NAA conference shines light on sea change in audience and advertising toward digital opportunities
Pearls of wisdom from the road: reinvent or die, nuances of brand extension, and too much content
Second Wave of newspaper cutbacks under way
Eyeballs at any cost: “value” from a link economy or the prerequisite to paid content?
Use the Digital Taliban for what they are: parameters and change agents (not business model experts)
Life after newspapers
Applying a popular remedy to the audience cauldron of big regional dailies
E&P's demise a sober lesson for newspapers
Role of audiences in corporate strategy will determine publisher success in decade ahead
Sorry to disappoint the pundits, but newspapers survived the storm
Paid content debate peels new layers in an industry torn by influence and profits
Keep your company's foot on the transformation pedal
At Apple e-reader’s birth, remember to respect the platform
How a Florida library's value calculator might translate to newspapers
Why Edgar Bronfman's comments about where music industry fits in Digital Age could impact newspapers
Integrated ad sales require research, elevator conversation, end to caterpillar sales calls, and knowing your market
Loyalty in a time of disruption
Why newspaper execs need to chill out and friend up
The great, great, great, great, great, great granddaddy of Google
Why newspapers need a second cycle
Should gossip be our business model?
Keep it simple: pucker up, newspapers, and get on with the digital change
Recognising when cutting resources has gone too far
Integrating print and digital advertising sales: why now and why not?
Ideas Magazine for April now available to members
INMA meeting on tablet subscriptions: frustrated, optimistic, realistic, uncertain
Mobile, social media, coupons dominant subjects at Local Online Advertising Conference
OMMA explores fragmentation of media channels, disrupted consumers
FT Digital Media conference focuses on tablets and social media
4A's Transformation Conference focuses on intersecting media, technology, creativity of advertising business
ARF conference aims at social media, mobile, neurological research
Newspaper readership remains strong in Canada
Publishing versus internet retail
An obituary before its time: newspapers here to stay but will be different
Online verticals turn content into cash
Newsmedia transformations: steps we can take today
For consumers, paper platform is only one aspect of a newspaper
Making a case for keeping the newspaper name
Investing in the future: how much newspaper stock would you buy today?
Being a fast follower might not be a bad thing
Newspaper ownership one of the great misunderstandings in our industry today
Hey, losers: lead the counter-revolution of curation and relevance for newspapers
The iPad's first impressions: no revolution for newspapers, but perhaps a spark
Paid content a proxy for transformative marketing conversation
Reflections on INMA New York conference: value all about audience, content, platform
Reach vs. audience, numbers vs. engagement: we need a storyline
Practicalities of shifting from print to multi-media culture require a template to imagination
Bold business model changes propel Lebedev newspapers in London
INMA to conduct Circulation Growth Seminar April 15 in Jaipur
INMA experiments with packaging conference executive summaries as PDFs
March Ideas Magazine now available to members, cover story on Groupon phenomenon
INMA launches World Congress Blog for deep dive on premier industry event
INMA optimistic about Google service, skeptical of Apple app policy
INMA launches mobile/tablet blog for news publishers
INMA releases tablet report, announces Apple-inspired Tablet Subscriptions Roundtable
January Ideas Magazine now available for download by INMA members
First INMA Awards 2011 deadline only 7 days away
E-newsletter, headline service to take hiatus during holidays, return January 4
Reminder: INMA Awards competition deadline one month away
New INMA Outlook report looks at trends, challenges in year ahead
December edition of Ideas Magazine now available to members
INMA Transformation of News Summit garners major trade press coverage
Dreams from 1981: imagine a future with newspapers online
Microsoft video features role of news, information, and technology
Shift happens: globalisation and the Information Age
Jarvis encourages newspapers to “face the devil fully”
Consumer as pivotal center of media measurement key theme of ABC conference
INMA Awards 2011 now open for entry submissions
INMA member exclusives: social media, mobile, engagement focuses of ad:tech, DMA conferences
November Ideas Magazine now available to INMA members
Executive summary for members: INMA/OPA Europe conference transforms and inspires
INMA Pacific Division founder Jim Lippelgoes dies
Reallocating, prioritising marketing resources in multi-media news companies focus of new INMA report
Executive summary for INMA members: World Editors Forum looks at content and audience issues
Cambridge tablet seminar adds speakers from Sunday Times, News International, Telegraph Media
October edition of Ideas Magazine ready for download by INMA members
INMA debates rage over change agents and integrated advertising sales
Borrell conference looks at local mobile advertising opportunities for newspapers
We must embrace the truths of our situation
INMA/OPA Europe Krakow conference tackles innovation, imagination
Readers are willing to pay more for the right product offering
Krakow conference draws 280 delegates, focuses on creative ways to overcome structural challenges
Top speakers added for Transformation of News Summit focusing on tablets, value of content
INMA PPT archive updated with 69 presentations from 4 conferences: integrated ad sales, content value, tablets, strategy
September Ideas Magazine now available to INMA members
The “what” and “how” of the paid model for news publishers
Innovation must move quickly for publishers to benefit
Attention all INMA fans: “like” us on our new Facebook page
INMA to hold Transformation of News Summit exploring content models, tablets
Opt-in TV listings book generates new revenue thanks to research, marketing activities
Future of content in connected economy, 13 case studies focus of August Ideas Magazine
When content meets audience: find a need and fill it
INMA will return World Congress to New York in 2011
The value of content and the value of courage
July edition of Ideas Magazine now available to members
Valuable content is more than editorial
INMA launches daily e-newsletter for easier navigation, prompts
ARF Audience Management Conference dissects cross-media, advertising, CRM
The iPad is a toy, but still good news for newspapers
Media companies navigate mobile strategies in search of new connections with consumers
INMA Lille seminar postponed due to French national transportation strike
June edition of Ideas Magazine now available to members
Tornado rips up content script as audience congregates on Facebook (and so did we)
Relaunched INMA.org Community section links members in new ways
Gulf Coast horror pinpoints ultimate value of content
Enriched databases, analytics keys to repositioning newspapers with advertisers
Social media unlocks Tennessee flood coverage for new readers
Key conclusions from Oxford Tablet Summit
What aircraft engineering has to do with content that matters for readers
Ash cloud fails to darken Oxford Tablet Summit
Interviews with INMA members: describe your digital, audience transformations
“Best In Newsmedia Marketing 2010” highlights top marketing campaigns from past year
Next week’s Oxford Tablet Summit sold out, waiting list availability only
INMA French Seminar now online, focus on tablets, integrated sales, digital economy
May edition of Ideas Magazine now online for members
New video provides quick look into INMA Awards Dinner in New York
Early iPad impressions: device a winner, business model for news companies still in question
Say what? YouTube silences INMA video
Namini, Efchak presented Silver Shovel Awards by INMA
Video interviews with World Congress speakers now online
First place winners announced in INMA Awards competition, Indian company takes Top 2 prizes
Photos from New York World Congress now online
7 newspaper industry executives join INMA Board of Directors
Forget the volcano: it’s INMA World Congress week in New York
(Heart) customers with content and service
Don’t adjust your glasses: INMA.org undergoes design revamp
Krakow conference include 3 pre-event seminars: research, local media, sport
New York World Congress at 335 delegates, programme updated
April edition of e-Ideas Magazine now available for download
New corporate memberships continue to pour in
First-place recipients in INMA Awards 2010 competition to be announced April 28
New report on “Audience + Content + Platform” released
Discussion forum: how to generate revenue from out-of-market web site visitors
Oxford Tablet Summit already at 60 delegates, new speakers added
Newspaper readership stable in Canada
Community leadership creates content of value
Basics are free, extras should cost a little ... extra
The importance of corporate culture on circulation pricing
Gannett content priority: use each medium to its respective strength
Nunc interdum lacus at quam malesuada
Fusce fermentum nulla in mauris porttitor at scelerisque
Outlook for newsmedia in 2010: my initial thoughts
Prism of planning should be broadband saturation and doubling of broadband speed
Integrating print and online advertising sales teams: move with your market
“Hybrid media” (newspapers) an acquired taste for the advertising community
Marketing challenge: how to close the online value gap between publishers and consumers
To see tomorrow’s hybrid business models, segment usage and passion
Postcard from India: circulation pricing and the Digital Revolution
Content’s monetary value determined by content, audience, source segmentations
Memo to publishers: show advertisers that newspapers work by practicing what you preach
2 decades of circulation trends re-write global newspaper landscape
10 questions newspaper CEOs must confront about their transformation
Back from the abyss: editorial cutbacks and the next steps for newspapers
As ESPN aims at local sports, how can newspapers out-local global competitors?
As marketing shifts to ROI-based new media, will newspaper CEOs finally invest?
U.K. marketer: industry deconstructed, B2B paid content possible, brand vs. content
Amid entrepreneurial and legal options on content, keep the consumer front and center
How to grow a newspaper web site’s visitors: focus on passion topics and divert marketing resources
How to make your content valuable: relentless differentiation and weaponising ”free”
Free vs. paid content, Anderson vs. Gladwell
Paid content and 4 principles governing its true value
Schibsted’s hidden asset: multiple cultures for its media properties
Finn remakes classifieds in Norway unburdened by cultural baggage
Content segments provide clues to emerging value propositions of news for democracies
Reflections on the INMA World Congress: sick feeling we’re running on 3 tracks
Welcome to the new INMA.org!
The need for collaboration and a re-calibration of profit expectations
Detroit newspapers’ reinvention more about weak days than strong days
North American publishers: we’re still making profits in this recession
Utko tells TED that design can save print newspapers
Xark 2.0 report outlines what’s next for news
Even with Sun-Times news, there’s still no domino effect
Star Tribune goes print-first with best journalism, intelligent experiment with platform management
Want to save journalism at newspapers? Get real about advertising and editorial output
With Swiss market flooded with compact free newspapers, Blick to buck global trend and expand to Berliner in differentiation move
Let’s get real: IBM “Beyond Advertising” study captures aspirations, but not realities of emerging marketing communications
A trip to the grocery store with Expressen
Text mining may offer clues to higher CPMs on newspaper web sites
Reflections from Europe: a lengthy recession, making the internet pay, and urban newspaper profit margins
Are you Earl Wilkinson?
How classifieds and the local franchise are hammering U.K. regional dailies
The Netherlands: disarray and the lack of negativity
French proposal to offer 18-year-olds free newspaper subscriptions has skeptics and curiosity seekers
Position responsible for turning away advertisers eliminated in Liverpool
Meadows-Klue to INMA: embrace consumer landscape, react to technology, and develop audience using methods “beyond SEO”
Audience development across platforms: to go fast or slow?
Economy stamping out marginally financial newspapers, not all newspapers
“Iceberg Report” strikes a nerve, newspaper executives react
The upside to “bankruptcy” for U.S. newspapers
Collaboration needed for self-service newspaper tools
Real estate advertising on upswing in Southern California, possible early indicator
No iceberg, no falling sky: some newspapers are better positioned than others to weather today’s recession
Re-imagining newspaper publishing on weak days versus strong days
If the newspaper industry focused on one classified sector, it should be real estate
The strategic brake and accelerator for quality newspapers
Mexico’s OEM and its local/national network of editorial and advertising
Swiss view of U.S. newspapers: you’re over-reacting
What if you increased an advertiser's spend 500% and got crucified for it?
Who referees audience development discussions at your company?
Suppliers and the workarounds for old processes
INMA: Sharing Ideas, Inspiring Change