INMA has re-launched its web site, INMA.org, as a next-generation vehicle to get answers to members quickly, connect with peers worldwide, and provide feedback mechanisms.
INMA President Ed Efchak made the announcement of the web site’s re-launch May 15 at the association’s 79th Annual World Congress in Miami.
Efchak said that, like many newspaper web sites, the association’s old web site had evolved into a difficult-to-navigate, busy portal built for broadcast communications.
By contrast, the new site embraces “radical simplicity” in design that matches the “look and feel” of INMA across platforms, Efchak said. The new INMA.org is designed to:
- Get viewers to answers fast.
- Connect with peers and colleagues in new and different ways.
The new web site’s home page answers a simple question: “How can we help you today?” New robust search capabilities help viewers get to answers in as few clicks as possible, Efchak said.
The new INMA.org aims to provide viewing experiences in three ways:
- Search across the association’s vast content universe.