Being a member of INMA is about unparalleled access to marketing ideas and expertise. Membership also is about advocacy for the marketing profession within the newspaper industry. INMA is an exclusive club of progressive marketers, providing you a distinctive advantage in today's competitive newspaper environment.

More than 1,100 members in 70 countries belong to INMA, and the association is growing each day -- thanks, in part to the powerful reach of the Internet.

What's in it for you? Content. Leadership. Fraternity.

• INMA is GLOBAL.

• INMA is IDEAS.

• INMA is NETWORKING.

• INMA is TRENDS.

• So, why should I join?

The tools of INMA membership are a mix of print and online benefits delivered to you at your office or home, and benefits available in-person.

Currently, there are 14222 content segments digitally archived by INMA -- case studies, marketing images, photographs, columns, slogans, speeches, Powerpoint presentations, executive summaries of industry conferences, and more. Nearly 90 percent of this information is only available to INMA members and is at their fingertips 24 hours a day, 7 days a week!

INMA membership is a powerful advantage, and below are some highlights:

• Ideas Magazine: The award-winning Ideas Magazine features cutting-edge cover stories and features, as well as 300+ ideas and case studies annually. Some 3804 Ideas Magazine articles since 1997 are archived exclusively for members.

  

• Conference Reports: INMA goes where you sometimes can't go. Get caught up and stay up to date with the 172 executive summaries of leading newspaper industry conferences available to members.

• Databases: Also available only to members is a series of smaller databases containing a data center of circulation and advertising analyses worldwide, a list of newspaper slogans (currently, 261), famous quotations about newspapers (currently, 112), and archived Powerpoint presentations from previous INMA conferences and workshops (currently, 629). In addition, INMA maintains the newspaper industry's most extensive online database of marketing imagery, which as of this moment stands at 5817.

• Web Sites: INMA runs four web sites: INMA.org, The Newspaper Industry, Revista Ideas-Online, and La Industria del Periódico. The association's primary web site, INMA.org, includes members-only access to an unprecedented online membership directory, full-text archive of Ideas Magazine, searchable database of discussion forum postings, speeches and papers from industry conferences, a complete archive of conference reports, and weekly columnists exclusive to the site.

• Benchmarking Surveys: Benchmarking surveys on marketing staffing, budgets, and more.

• Conferences/Workshops: Conferences and workshops on marketing, strategy development, circulation, the Internet, classified advertising, one-to-one marketing, and more.

• Publications: The industry's top marketing ideas are showcased annually in INMA's books, booklets, videos, audio tapes, and CD-ROMs. From strategic works to case-study print and electronic booklets on increasing advertising revenue, single-copy marketing campaigns, youth readership, and many others, ideas are easy to find through INMA.

  

• E-Newsletters: INMA's headline e-newsletters are known throughout the newspaper industry. Beyond these links to breaking news on our industry, INMA produces several member-exclusive e-newsletters designed to navigate the association's large content universe and summarise key developments in management and research.

• Awards Competitions: Awards competitions, including the 68-year-old INMA Marketing Awards Competition, rewarding excellence in newspaper marketing and promotion.

• Outreach: Plus, INMA's outreach products to industry publishers and editors such as The Newspaper Industry web site and e-newsletter, the Holbein Memorial Scholarships which outstanding visions of newspapers by newcomers to the industry, and the Smart Newspapers project which identifies ways in which newspapers can transition to market-sensitive business entities that grow revenue and market share.

• Answers: Lastly, access to research and member services by a professional staff, ranging from answers to everyday questions to advice on topics, to booking private study tours of newspapers.

In a global industry of multi-brand media companies and in a community of individuals -- growing closer every day -- newspapers represent the foundation for communities and personal freedom. The modern newspaper company will best meet its societal responsibilities by utilising marketing-oriented management principles to achieve financial strength, integrity in its products, and responsiveness to its customers. This is the core vision to which INMA members subscribes.

In 2005, INMA is taking this vision and specifically applying it to quantifying marketing's return on investment to the newspaper and creating metrics to track this over time, the truth behind print-web advertising combinations, circulation development, convergence's impact on marketing, practical applications of customer relationship management.

INMA is a tireless advocate for marketing in an industry that has been slow to embrace marketing. In a business dominated by product, production, and sales cultures, INMA reaches out to industry publics in a nurturing, educational way.

For example, INMA frequently addresses publisher, editor, and senior management conferences and private companies. Several key INMA-produced events and products are designed for non-member audiences: the Newspaper Industry web site, the INMA E-Newsletter, the Holbein Memorial Scholarships, the World Congress of Newspaper Marketing, and the INMA Marketing Awards Competition are all, in part, designed to communicate a positive message about marketing to the rest of the newspaper industry. And on occasion, INMA as an association takes stands on industry issues and communicates it via public relations vehicles.

INMA's 1,000 members represent the industry's most impressive collection of marketing expertise. In addition to ideas, tools, and advocacy, our goal is to put members in contact with other members. To that end, INMA has created a series of member linkages: e-mail discussion forums of members "talking" with members, a detailed online membership directory with searchability by areas of expertise, and spectacular conferences that are the talk of the newspaper industry.

Who are INMA members today? Of the 1,000+ members, 84% are from newspaper companies with others representing consultants, suppliers, academics, press associations, and more. Some newspapers have as many as 10-15 members! Areas of expertise among INMA members span the universe, but generally they consider themselves expert in marketing, strategy/management, advertising, circulation, and promotion.

Through all of this, INMA is your association. Your membership in INMA makes you a shareholder in the association and in the future of marketing at newspapers. Through your involvement in committees and boards, you directly affect every aspect of INMA. Through personalisation software, you manage your own membership online.

INMA is a powerful learning tool, an impressive advocate, and an empowering experience.

Content. Leadership. Fraternity. They are all yours by joining INMA.