This programme focuses on the issues that matter for newspaper companies' web sites and is an invaluable resource for commercial and editorial management teams with internet media responsibilities. The event's digital management coaching will complement and increase your knowledge and breathe new life into your online strategies.

This advanced executive training programme is organised by INMA and Digital Strategy Consulting to bring you some of the most up-to-date global insights into how you and your colleagues can build successful media company web sites!

To promote the exchange of knowledge and give you the maximum opportunity to meet and discuss common interest with top level colleagues from all over the world, INMA has arranged that all programme participants and presenters can stay a hotel located conveniently close to the event's venue.

There are a limited number of spaces available at this exclusive event, ensuring maximum interaction and value for attendees. INMA can adjust the programme to meet delegates' needs and make sure everyone goes home with great new ideas and knowledge!

The course will examine a number of issues relevant to newspapers today, among them:

• Content: The key principles in creating valuable editorial and social media content, its structure and distribution, and the best practices in generating traffic and revenues.

• Community: The core techniques to building sustainable audience participation online.

• Advertising: Understanding the revenue structures, ad formats, advertising yields, and effective advertising models.

• Strategy: Discovering and evaluating the opportunities within your local market.

Registration-fee includes training material, two lunches, and one dinner.

*Best Deal for non INMA members!

Hotel accommodation

INMA has a block of reserved rooms which you can book via your registration form. Standard single room rate is € 150/night. The hotel (Rubens Hotel, Oude beurs 29, Antwerp) is located in the centre of Antwerp, literally around the corner from the training venue “International Press Centre”. INMA encourages delegates to stay at the same hotel.

Venue

International Press Centre Antwerp
Grote Markt 40,
2000 Antwerp

Busses from Brussels Airport leave to Antwerp every hour and bring you to the centre of Antwerp in just 50 minutes.

Antwerp is also easy to get to by rail via Thalys from several cities in Europe. Thalys stops at Antwerp Central-Station.

The hotel is Rubens Hotel, Oude beurs 29, Antwerp. Just four minutes walk from the venue. INMA will take care of your hotel reservations.

Training starts on the 5th at 10:30 and ends on 6th of June at 17:30.
Participants should inform INMA of their arrival and departure times at airport so a common tranportation to the airport can be arranged if possible.

For more information, contact:

Inge Van Gaal
INMA Coordinator Europe
Minderbroedersui 9
B 2000 Antwerpen
Tel: +32/477/605367
Fax: +32/3/2886947
inge@inma.be

Click here to register for this unique Training Programme from INMA

INMA wishes to thank our Partners In Business, whose ongoing assistance throughout the year is invaluable.