Digital Trend Day
This year's Digital Trend Day focuses exclusively on mobile business and revenue models for newspapers. During this one day conference, our speakers will explore effective opportunities for boosting your mobile business.
Join the mobile conversation about:
- Trends in the mobile market
- Mobile innovation and improved business practice
- Strategies and campaigns for successful mobile advertising
- How to profit from the mobile channel
By attending, you will bring yourself up-to-date with latest mobile innovations.
Programme
Mark Challinor, Past-President of the INMA European Board, United Kingdom.
Stig Nordquist, Director Digital Media Research, IFRA
08:30 -- Registration and Welcome Coffee
Collect your registration packet and credentials, while networking with delegates and summit organisers.
9:00 Opening remarks
Mark Challinor, Managing Director, g8wave europe, London, UK
9:10 Trends and Best Practices in The Mobile Publishing Business.
How does the mobile landscape look today? What are the trends and the usage? What kinds of services work? What does the audience expect? Hear examples of services from publishing companies around the world.
Kristina Bürén, Business Development Manager, IFRA, Sweden
9:45 Understanding the Consumer
The media landscape is changing. What are consumers prepared to pay for and what are their views on advertisements when media goes mobile? What do findings from consumers research in the UK, swedenand Hong Kong reveal?
Henrik Pålsson, VP & Head of Consumer Lab, Ericsson SN
10:30 Coffee break
11:00 Success with Mobile Advertising & Classifieds
As the mobile web continues o grow and evolve, consumers are moving beyond ringtones and games. Creating mobile sites tailored to consumers who are on the go and looking for specific functionality represents a great opportunity. Learn how Cars.com launched its mobile site in three months and has grown traffic exponentially while succesfully selling advertising.
Sharon Knitter, Senior Director of Consumer Products, Cars.com (a joint vernture of Belo Corp, Gannet Co. Inc., The McClatchy Co., Tribune Co. and The Washington Post Co.)
12:00 Developing a Mobile Strategy
Dagens Nyheter, Sweden's largest morning newspaper, gives an overview of its mobile strategy: Build a partnership with mobile operators, which services were a success, what were the barriers in mobile business and what are the next steps.
Johan Brandt, Mobile Director DN, Dagens Nyheter, Sweden
12:45 Lunch
14:00 Panel discussion: Future of Mobile Services - Content and Business models
Newspaper publishers and mobile operators get together to talk about the future of mobile services and overview content and business models. This highly interesting panel discussion will show how to go beyond challenges and work together towards win-win solutions.
Anna Serner, CEO, Swedish Newspaper Publishers' Association
Indra Åsander, Senior VP & Head of Product Management, Teliasonera
Morton Holst, Head of Mobile, Verdens Gang [VG]
Ulrich Lingnau, CEO, WELT GRUPPE/Berliner Morgen Post (Axel Springer)
15:30 Coffee break
16:00 Developing New Mobile Capabilities for Users and New Audiences for The Media
Is mobile innovation going hand in hand with n improved business practice? How will Google's Android influence the future media landscape. An overview of Google's mobile strategy.
Jonathan Matus, Product Marketing Manager, Google
16:30 Expanding Markets with Mobile Services and Content
This session will show how to integrate mobile services into cross media-strategy. Which services bring revenue, which reach consumers and how to built brand awareness through mobile services.
Speaker to be confirmed
17:15 Conference Concludes
Conference Registration Details
| Registration Options |
INMA/IFRA Members
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Non-Members |
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On or before April 30, 2008
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€590 + vat
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€890
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After April 30, 2008
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€640
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€940
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A. How to Register
To register for the INMA-IFRA Digital Trend Day, please click here. Cancellation: should you register but be unable to attend, you may send a colleague. However, we would appreciate being informed of this in advance. Cancellations are accepted (less 10% handing charge) if made in writing and received until 06.05.2008. Any cancellations received hereafter will not be refunded.
*Cancellation after May 1, 2008 will be subject to a cancellation fee.
B. Attire
The dress code for the Digital Trend Day is business attire.
C. Languages
All of the conference sessions will be presented in English. There will not be simultaneous interpretation.
D. Hotel
NH Hotel Barbizon Palace
Prins Hendrikkade, 59-72
1012AD Amsterdam
The Netherlands
E-mail: nhbarbizonpalace@nh-hotels.com
Tel.: +31.20.5564564
Fax: +31.20.6243353
A contingent of rooms is reserved with special conditions for conference participants. Please include the reference "IFRA" on your hotel reservation.
Conference starts on Monday 19th of May with a Welcome Cocktail at 20:00h. On Tuesday 20th of May the Digital Trend Day starts at 09:00h.
Partners In Business
INMA wishes to thank our Partners In Business, whose ongoing assistance throughout the year is invaluable.
Click here to register for the INMA-IFRA Digital Trend Day
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