7th Annual
INMA Circulation Summit
Click here to register online for the Circulation Summit
Click here to download a PDF registration form
The newspaper industry needs to realize it's "time to put up or shut up." We've talked around systematic changes to circulation marketing for quite some time, and the time is now to stop talking and start acting.
The 2006 INMA Circulation Summit marks the seventh consecutive year in which the leading circulation executives from North America's leading newspapers have gathered to discuss the pressing issues facing the newspaper industry, but this year is the "call for action." The Scottsdale summit faces the facts head on -- and reflects on the serious implications should the industry fail to hear this call for action.
The Scottsdale Circulation Summit addresses two major issues facing the industry in reengineering circulation marketing processes:
- The investment community's primary focus on short-term financial performance.
- The feared short-term impact on audited circulation that might result in a change of the traditional model.
The common thread is "short-term." The unwillingness to make the necessary investments in products, processes, and infrastructure is a monumental impediment to the industry's long-term viability.
With a theme of "It's Time to Put Up or Shut Up," the Scottsdale Circulation Summit will rattle the cages of traditional circulation marketing and hopefully shake loose the short-term vision, and help build long-term success.
You are cordially invited to join INMA in Scottsdale January 26-27, 2006.
Program and Schedule
Thursday, January 26
7:30 a.m.
Registration and continental breakfast
Pick up your registration packet and badge, enjoy a continental breakfast, and meet workshop organizers and INMA leaders in an informal setting.
8:30 a.m.
Welcome and Introduction
You will be welcomed to Scottsdale and presented an overview of the objectives of the two-day Circulation Summit.
Ross McPherson, President, INMA International, and Joint Managing Director, McPherson Media Group, Shepparton, Australia
Shawn DeWeese, Vice-President, INMA North America Division, and Consumer Sales Director, Cox Ohio Publishing, Fairborn, Ohio
Tom Ratkovich, Summit Chairman and President/Chief Executive Officer, ASTECH Intermedia, Denver, Colorado
Scott Stines, Summit Moderator and President, mass2one, Cedar Rapids, Iowa
8:45 a.m.
Looking Beyond the Short-Term For Newspapers
Industry analysts are asked to share their assessments of those companies willing to make investments in their long-term future, despite the near term impact on financials.
Elizabeth Brenner, Publisher and President, Milwaukee Journal Sentinel, Milwaukee, Wisconsin
Sherm Frederick, President, Stephens Media, Las Vegas, Nevada
Rufus Friday, Publisher, Tri-City Herald, Kennewick, Washington
Paul Ginocchio, Equity Analyst, Deutsche Bank, New York, New York
10:15 a.m.
Break
10:45 a.m.
Implications for the Organization
What is the right organizational structure for the new environment? How should the traditional circulation department be reconfigured to address the skill sets required for marketing? Where should consumer marketing and circulation operations fit in an effective model?
Marti Buscaglia, President and Publisher, Duluth News Tribune, Duluth, Minnesota
Vince Casanova, Vice President, Circulation, Tribune Publishing, Chicago, Illinois
Nancy Green, Vice President Circulation, Lee Enterprises, Davenport, Iowa
12:00 noon
Lunch
1:15 p.m.
Segmentation For Retention: A Focus on Current Subscribers at The Sacramento Bee
The Sacramento Bee's data-driven market segmentation strategy and how it is changing the process of communication for subscriber retention. Learn more about The Bee's progress to date.
Darrell Kunken, Market Analysis Manager, The Sacramento Bee, Sacramento, California
2:15 p.m.
Subscriber Advantage Program: Chicago Tribune
Learn about the Chicago Tribune's innovative Subscriber Advantage program. Subscriber Advantage is a loyalty initiative designed to enhance subscriber retention by adding value to the customer relationship. It is a central element of the Tribune's marketing strategy.
Kathleen O'Hara, Director of Subscriber Advantage Program, Chicago Tribune, Chicago, Illinois
3:15 p.m.
Break
3:30 p.m.
Rewarding Loyal Readers: The Globe and Mail
The Globe and Mail in Toronto has achieved circulation gains exceeding any other newspaper in North America. At the heart of its marketing strategy is its Recognition program designed to reward loyal readers with unique offers and opportunities unavailable to the general public. The program is administered by Links Information Management. John, president and founder of Links, will outline the fundamentals of the program and discuss the impact it has had on growth.
John Hay, President, Links Information Management, Toronto, Ontario
4:30 p.m.
Best Practices in Customer Loyalty
An overview of best practices in customer loyalty programs throughout the corporate world.
Sandra Gudat, President/Chief Executive Officer, Customer Communications Group, Inc., Denver, Colorado
5:00 p.m.
Day One Review
5:00 p.m.
Day One Concludes
5:30 p.m.
Reception
Friday, January 27
8:15 a.m.
Continental Breakfast and Review Of First Day
Scott Stines, Moderator
8:30 a.m.
A Different Way of Looking at Customer Loyalty
Listen to outside-the-box thinkers who have developed exciting and engaging ways to improve customer loyalty.
Linda Thompson, CEO, ThompsonWeaver, Bellevue, Washington
Wes Nichols, Co-Founder, Market Share Partners, Los Angeles, California
10:00 a.m.
Break
10:30 a.m.
Product Innovation
Learn about consumer marketing insights that will contribute to product innovation in this summit segment.
Maryann Baldwin, Director, Magid Media Futures, Marion, Iowa
Jim Smith, Director of Research, Morris Communications Company, Augusta, Georgia
Keely Byars, Circulation Director, The Bismarck Tribune, Bismarck, North Dakota
12:00
Lunch
1:30 p.m.
The Text Messaging Revolution: Communicating With the Mobile Generation
Associated Newspapers in England, publishers of the Daily Mail, Mail on Sunday, UK Metro and London's Evening Standard, have been at the forefront in recent years in leading the market with its high profile promotional campaign, in one of the most competitive markets in the world. In the last three years particularly, they have honed their activities to reach a younger and more commuter-based audience by introducing SMS mechanics, using extensive research and implementation of 21st century communication techniques. Hear a practical overview of what Associated Newspapers have been doing and looks at where opportunities lie in the future.
Mark Challinor, Managing Director, Buzz Mobile Marketing, Ltd., London, England, and President, INMA Europe Division
2:30 p.m.
Practical Applications of Online Readership and Podcasting:The Implications for Newspapers
Learn how to connect readers through web and other digital applications in this Waterloo case study, and hear from an industry expert on podcasting, discovering their research findings regarding newspapers who are trying this new technology and having success.
Don Farber, Online Director, The Courier, Waterloo/Cedar Falls, Iowa
Dave Bruen, President, Bruen Productions, Loveland, Colorado
3:30 p.m.
Summit Wrap-Up
Scott Stines, Moderator
4:00 p.m.
Summit Concludes
Registration Fee: The registration fee for the INMA Circulation Summit is as follows:
- Member Summit Registration Fee: US$750 before December 15 and US$950 afterward. You must be a personal member of INMA to qualify for member rates.
- Non-Member Summit Registration Fee + One Year of INMA Membership: US$1,345 before December 15 and US$1,555 afterward.*
- Non-Member Summit Registration Fee: US$1,355 before December 15 and US$1,555 afterward.
To register online for the Circulation Summit, click here.
*Price includes Circulation Summit registration and one full year of INMA membership. You will receive your INMA membership
information once your registration has been processed. In order to receive this special conference/membership package deal please click here to download the registration form and select your registration type.
Hotel Room Rate: As of December 27, all sleeping rooms under the INMA room block at the Renaissance Scottsdale Resort are sold out.
However, the hotel is still accepting reservations dependant upon space and rate availability.
Vendor/Exhibitor Information: All vendor tables are currently sold. For more information on the exhibiting companies and a larger view of the INMA Circulation Summit vendor floor plan click here.
Sponsorships are still available for the opening reception and program lunches. For more information regarding these opportunities, contact Megan DeLeon
at megan.deleon@inma.org, by telephone at
+1 214 373-9111, or by fax at
+1 214 373-9112.
INMA wishes to thank our Partners In Business, whose ongoing assistance throughout the year is invaluable.
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