INMA Marketing/Promotion Conference
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Newspaper innovators are breathing new life into their franchise through practical approaches to growing traditional and non-traditional aspects of the business. In this two-day conference aimed at marketing/promotion managers of daily newspapers, INMA will bring together a case-by-case approach that will allow attendees to share ideas and benchmark their efforts. Special attention will be paid to the practical, detailed execution and results from newspaper industry innovators. Interaction with speakers and fellow attendees will be strongly encouraged.
General Information
A continental breakfast will be available in International Room E&F beginning at 8:00 a.m.
Chairman: Michael Harris, Cox Newspapers Inc., Georgia
9:00 a.m.
Welcome and Overview
An overview of the conference theme and objectives and a welcome to Atlanta.
Tom Ratkovich, President & CEO, ASTECH-Intermedia, and President, INMA North America Division
Amy Chown, Vice President of Marketing, Atlanta Journal-Constitution
9:15 a.m.
Marketing Media in Today's Business Environment
The fast-changing North American consumer markets provides challenges to newspapers seeking readers and advertisers seeking audiences. Find out the latest in market developments in this keynote presentation.
Bob Cohen, President, Scarborough Research, New York
10:00 a.m.
Putting Segmentation Into Practice
The Chicago Tribune is implementing new approaches to making market segmentation actionable to grow readership and advertising. Learn what these new actionable items are.
John Birmingham, Vice President/Marketing, Chicago Tribune
10:45 a.m.
Break
11:15 a.m.
CRM In Advertising
An essential part of the New York Times Regional Media Group's overall strategy is to grow its customer base and increase the lifetime value of customers. This case study focuses on the development of a marketing technology infrastructure and related practices designed to manage advertiser relationships to grow revenue and profitability.
James Gold, Vice President, Marketing, New York Times Regional Media Group, Tampa, Florida
12:00 noon
Lunch
An Afternoon of Best Practices from the Atlanta Journal-Constitution
Chairman: Tom Ratkovich, President & CEO, ASTECH-Intermedia, and President, INMA North America Division
2:00 p.m.
Formal Product Management: A Pipe Dream or Possibility?
The Atlanta Journal-Constitution has recently completed the design of a product development and management process. This case study will take a focused look at the components of classic product design and share the learning, hurdles and opportunities discovered in building a process. Engage in this session to compare your newspaper's approach and take away some building blocks for discussion with your leadership team from the newsroom, advertising and online departments.
Laura Inman Williams, Director of Market Development, The Atlanta Journal-Constitution
2:45 p.m.
Search Marketing and Classified Advertising
Explore the world of search marketing from a senior executive with 360i Interactive Agency to discuss acquisition, innovations, and new ways to compete in the increasingly crowded and competitive classified advertising arena.
Dave Williams, Chief Strategist and Co-Founder, 360i LLC, Atlanta
Warren Kay, Director, Emerging Products, Yahoo! Search Marketing
3:30 p.m.
Break
3:45 p.m.
Driving Interactivity Online
Learn how the Atlanta Journal-Constitution is driving interactive online through the development of mobile applications, blogs, and community publishing.
Hyde Post, Internet General Manager, The Atlanta Journal-Constitution
4:30 p.m.
Media Coaching and Media Relations
Helpful practices, examples, and lessons learned in media coaching and media relations will be the focus of this presentation. Extend your media impressions and impact through robust media relations. Take away helpful practices, examples and lessons learned in media coaching and public relations.
Mary Dugenske, Director of Communications, The Atlanta Journal-Constitution
Leslie Gaston, Communications Manager, The Atlanta Journal-Constitution
5:15 p.m.
Program Concludes For the Day
The Atlanta Journal-Constitution has generously organized a cocktail reception for delegates immediately following Thursday’s sessions at the Atlanta hot-spot BED, which is a short cab ride or walk from the hotel.
A continental breakfast will be available in International Room E&F beginning at 7:30 a.m.
Chairman: James Smith, Morris Communications, Augusta, Georgia
8:00 a.m.
Day 1 Review
An overview of Day 1 programming and how it relates to Friday's program.
8:15 a.m.
Big Brands and How They Are Responding To the Consumer Revolution
A marketer from an Atlanta-based global brand will present their market challenges, notably how they are keeping up with the fast-changing consumer market.
Tad Hutcheson, Vice President of Marketing and Sales, AirTran Airways, Atlanta
9:00 a.m.
Google Innovations and the Marketer's Opportunity
From mapping, e-mail and evolving search products, discover the powerful marketing potential of Google technology and emerging trends -- including a global overview, how the company works with consumers and newspapers, its product line, its partnership possibilities, and how advertising works. Learn how their latest innovations have impacted media consumption, online loyalty and consumer behavior.
Kate Farrell Stanford, Industry Marketing Manager/Classifieds and Local, Google, New York
9:45 a.m.
TimesPoints: Growing Loyalty at The New York Times
This year The New York Times unveiled TimesPoints, a groundbreaking customer loyalty program. Subscribers save on subscription costs and earn points for purchasing New York Times merchandise when they dine out, travel, or shop online. Learn more about how The Times crafted this loyalty program that reinforces readers' relationship with the newspaper.
Karen Dong, Managing Director of Retention and Loyalty, The New York Times
10:30 a.m.
Break
11:00 a.m.
Driving Audience To a Newspaper's Web Site
The Sacramento Bee is using new audience research and methods to drive audiences to its award-winning web site. Learn the methodologies and the results behind these new efforts.
Steven Weiss, Vice President of Marketing and Public Affairs, The Sacramento Bee, California
11:45 a.m.
Innovations To Boost Circulation and Readership
The Star-Ledger is implementing several new initiatives to grow circulation and readership. Among the initiatives are a new circulation long-term sampling/subscriber acquisition strategy, reader-generated community news zoned sections, web-based multi-media presentations, and a successful consumer sports promotion based on the NCAA's March Madness brackets that boosted single-copy sales 6 percent.
Bob Provost, Director of Marketing, The Star-Ledger, Newark, New Jersey
12:30 p.m.
Lunch
2:00 p.m.
Executive Briefing: Big Trends, Big Ideas, and How They Affect You
In a global tour du force, INMA will present the big trends in newspaper publishing worldwide -- including a first-ever look at the most successful, unique, and outrageous ideas that are growing audience and generating advertising revenue for newspapers.
Earl J. Wilkinson, Executive Director, INMA, Dallas
3:15 p.m.
Conclusions and Summary
3:30 p.m.
Conference Concludes
General Information
A. About the Hotel
The Westin Peachtree Plaza is located in the heart of Atlanta. The 73-story tower is connected to AmericasMart, the 1,068-room hotel is steps from CNN, the Georgia World Congress Center, and the Georgia Dome.
B. Hotel Reservations
INMA has negotiated a special group rate of US$159 for any attendee wishing to stay at The Westin Peachtree Plaza, the site of the INMA Marketing/Promotion Conference. To make a reservation, please telephone +1 404 659-1400 and mention the "International Newspaper Marketing Association." Sleeping room reservations must be made prior to September 4, 2006. Reservations after this date will only be made based on space and rate availability.
C. Conference Registration Fees
1. If you are a personal member of INMA, seminar registration fee options are as follows:
| Member Registration Packages |
Before September 8 |
After September 8 |
| Conference |
US$795 |
US$995 |
2. If you are NOT a personal member of INMA, conference registration fee options are as follows:
| Non-Member Registration Packages |
Before September 8 |
After September 8 |
| Conference + Membership Package* |
US$1,390 |
US$1,590 |
| Conference Only |
US$1,490 |
US$1,690 |
*Best Deal: If you are not a personal member of INMA, this special package allows you to register for Atlanta and become a full INMA member for the next year!
3. To register for the conference, please click here for online registration and click here for a PDF registration form.
D. Ground Transportation
A one-way taxi ride from Hartsfield-Jackson Atlanta International Airport to The Westin Peachtree Plaza is approximately US$25 and takes approximately 20 minutes, depending on traffic.
E. Attire
The dress for the INMA Research Seminar is business attire.
F. Languages
All of the seminar sessions will be presented in English. There will not be simultaneous interpretation.
G. Cancellation Policy
Cancelled conference registrations are fully refundable through August 1, 2006, subject to a US$250 fee if made between August 1, 2006, and September 8, 2006, and are not refundable after September 8, 2006. Conference registrations may be transferred to another individual. Hotel room cancellations must be directly with the hotel.
Partners In Business
INMA wishes to thank our Partners In Business, whose ongoing assistance throughout the year is invaluable.
Click here to register online
Click here to download a PDF registration form
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