Explore the world of newspaper research in this fascinating journey into the methodologies, practices, and results behind the best practices in the newspaper industry. Join colleagues from the top European newspapers to learn more about what is happening at the leading research institutes, how consumers are interacting with media, the cutting edge in advertising research and measuring effectiveness, what is happening in the North American research community, the emerging "print + web" frontier, SMS text messaging effectiveness, and much more.

We invite you to register for this seminar and join newspaper research colleagues from throughout Europe for this special two-day event.

Programme

17:30
Registration of the seminar at the Hotel Amaranten

18:00
Welcome and Introductions
Welcome to the Seminar: Inge Van Gaal, European Coordinator, INMA
Welcome to Stockholm and Dagens Nyheter: Leif Widman, Director of Marketing Research, Dagens Nyheter, Stockholm, Sweden

18:20
Research Institutes and Their Answers to the Newspaper Industry
Moderator: Robert Picard, Director Media Management and Transition Centre, Jönköping University, Sweden
Participants: Bengt Olsson, Research International Sweden; Lena Vogelius, TNS Galup; Elisabeth de Langhe, Ipsos; and Mathias Gitschei, Director Development, Milward Brown UK
The research companies will answer some questions regarding issues such as: Which will be the currency to sell advertising in newspapers, and which will be the best method to study these? Which methods will be used in the future? What are the advantages and disadvantages of panel research versus random sample? How to react against small sampling research? Is multimedia research possible, and if "yes," which techniques?

20:00
Common Dinner at the Hotel Amaranten

9:00
Registration at Dagens Nyheter for those not registered the evening before

9:30
How Do People Experience Media and Their Advertising: Differences Between National, Regional, and Free Newspapers
Stephan van Velthoven, Research Manager Veldkamp Marketing Research, Amsterdam, The Netherlands, and Vincent van den Berg, Research Manager Cebuco, Amsterdam, the Netherlands

10:10
Smart Newspapers, Research and The Impact To Newspaper Organisations: A View from North America
Ed Efchak, Vice President/Marketing, North Jersey Media Group, Hackensack, New Jersey, USA

10:50
Break

11:10
Reading the News: The Significance Readers of the Flemish Popular Daily Press Attribute To Their Newspapers
Kristel Vandenbrande, Associate Professor at the Department of Communication Studies and senior researcher at the Centre for Media Sociology of Brussels Free University (VUB)

11:40
How To Involve Your Editorial Staff To Understand and Use the Online Page Traffic Study: How Do They Listen to Advertising Research and Respond To It?
Pia Stork, Research Director, Ekstra Bladet, Denmark

12:15
Impact Of Advertising Broadsheet Versus Tabloids
Jean Christophe Mahieu, Marketing Director, Full Page, Belgium

12:55
Introduction by the chairman to small workshops during lunch about tips and tricks to better sell research within your companies

13:00
Lunch in Work Groups

14:15
Presentation of the groups

14:40
Media and Everday Life
Annette Hill, Professor of Media Studies, University of Westminster, United Kingdom

15:20
National Readership Surveys Using the Mobile Phone SMS Function: Giving Advertisers Contacts
Leif Widman, Director of Marketing Research at Dagens Nyheter, Stockholm, Sweden


16:00
Conclusion of the Research Seminar
Bart de Proost, Chairman

Venue

On Thursday, May 6, seminar programming will be held at the First Hotel Amaranten, located at Kungsholmsgatan 31 in Stockholm. On Friday, May 7, the seminar will be held at the offices of Dagens Nyheter, located at Gjörwellsgaten 30, 10515, in Stockholm.

Timing

The seminar will start at 18:00 Thursday and end on Friday about 16:00.

Hotel

INMA has an agreement with First Hotel Amaranten, located at Kungsholmsgatan 31, Stockholm 10420. It is a four-star hotel near Dagens Nyheter. A single room is €145 and a double room is €175, including breakfast. If you wish to come earlier or stay longer, please indicate so on the registration form.

Registration Fee

The conference registration includes the seminar programme on Thursday and Friday, the Friday lunch, and breaks. It does not include the hotel stay in Stockholm. Registration fee is €399 for INMA members and €449 for non-members before April 15 and €490 for members and €590 for non-members after April 15. Please fax or e-mail the registration form to confirm your participation no later than May 1. Click at the top or bottom of this page to download the conference registration form.

Special Offer: Research Publication With Registration

INMA recently published a new electronic report titled "An Explorative Inventory of Research Performaned at European Universities and Research Institutes." As a bonus, you may order the report as part of your seminar registration for 50 percent off the normal price: €35 instead of €75 for INMA members and €75 instead of €150 for non-members. Simply indicate that you wish to order this on the registration form.