The 69th INMA Newspaper Marketing Awards, honouring excellence in newspaper marketing worldwide, were presented Monday, May 17, before more than 400 delegates to the INMA World Congress of Newspaper Marketing at The Plaza Hotel in New York.

In 2004, the INMA Newspaper Marketing Awards generated more than 1,100 entries from 180 newspapers from 34 different countries around the world. The judging took place in Baltimore on February 18-19 where a team of top advertising, newspaper, and marketing professionals judged the competition. The judges selected first and second prizes for each of the categories in four circulation roups in 17 categories, from four circulation groups -- under 50,000, 50,000-125,000, 125,000-300,000, and over 300,000.

The Top 3 awards went to:

• The New York Times for "Best of Show" in an in-newspaper advertising promotion titled "Sponsored Delivery Program Series." (Pictured with INMA President Eivind Thomsen of Schibsted in Norway -- top left -- are Jeff Honea, executive creative director; copy; Fran Straus, executive director, marketing services; Amy Heit, executive director, marketing services; and Bart Solenthaler, senior art director.)

• El Independiente for "Best of Copywriting" in a radio promotion titled "Campaña Institucional."

• The International Herald Tribune for "Best of Graphic Design" in an in-newspaper advertising promotion titled "IHT Well-Rounded Ad Campaign."

The New York Times' "Best of Show" puts the U.S. newspaper among elite company. Recent recipients of this coveted honour include Dagens Nyheter in Sweden, Berliner Zeitung in Germany, Cape Times in South Africa, The Australian in Australia, The New Zealand Herald, and Göteborgs-Posten in Sweden.

Judging annually is based on concept, creativity, copy/graphic design, production, and overall effectiveness, as well as results. Entries are judged in comparison to other entries.

The chairman of the 2004 awards competition was Marti Buscaglia, president and publisher of the Duluth News-Tribune in the United States, and a member of the INMA Board of Directors.

Awards were announced at the New York INMA conference, and presented to recipients by INMA President Eivind Thomsen of Schibsted in Oslo, Norway.

First-place recipients received a statuette, and runners-up received a certificate of merit. Print award recipients are featured in the 2004 edition of Best In Print, a coffee table-style book.

Below is the list of honourees in the 2004 INMA Newspaper Marketing Awards Competition:

Under 50,000

• First Place: The Frederick News-Post, Frederick, Maryland, USA, "Meet the Staff"
  
• Finalist: The Daily News Journal, Murfreesboro, Tennessee, USA, "Titan Posters"
  
• Finalist: The Bismarck Tribune, Bismarck, North Dakota, USA, "Your Life. Your Paper"

• First Place: El País, Montevideo, Uruguay, "Michael Jackson" - "Marilyn" - "Rodman"
  
• Finalist: La Prensa Gráfica, San Salvador, El Salvador, "ESPN"
  
• Finalist: The Fayetteville Observer, Fayetteville, North Carolina, USA, "Knowledge Changes Everything"
  
• Finalist: The Bakersfield Californian, Bakersfield, California, USA, "A New World Everyday Brand Ads"

• First Place: The State, Columbia, South Carolina, USA, "Storytellers"
  
• Finalist: The Hartford Courant, Hartford, Connecticut, USA, "Where Smart Drivers Turn"
  
• Finalist: The Hartford Courant, Hartford, Connecticut, USA, "Power of the Courant"

• First Place: The Boston Globe, Boston, Massachusetts, USA, "Your World Unfolding Daily" Brand Print"
  
• Finalist: The Age, Melbourne, Victoria, Australia, "The Classifieds Market"
  
• Finalist: The Boston Globe, Boston, Massachusetts, USA, "Section Specific Print"
  
• Finalist: The Sacramento Bee, Sacramento, California, USA, "Personality Campaign"

Under 50,000

• First Place: Daily Camera, Boulder, Colorado, USA, "Kiss It Goodbye Classified Campaign"
  
• Finalist: The Herald-Times, Bloomington, Indiana, USA, "Classified Attention Getter Ads"
  
• Finalist: Telegraph Herald, Dubuque, Iowa, USA, "Dubuque Community School Annual Report"

• First Place: C.A. Editora El Nacional, Caracas, Venezuela, "Día del Periodista/Máscara/Grabadora"
  
• Finalist: The Register-Guard, Eugene, Oregon, USA, "The Register-Guard Classified Print Campaign"
  
• Finalist: The Columbian, Vancouver, Washington, USA, "The Source Launch"

• First Place: The International Herald Tribune, Paris, France, "IHT Well-Rounded Ad Campaign"
  
• Finalist: Newspaper Network of Central Ohio, Newark, Ohio, USA, "NNCO Private Party Campaign"
  
• Finalist: The Tampa Tribune, Tampa, Florida, USA, "Classified "Dream" Campaign"

• First Place: The New York Times, New York, New York, USA, "Sponsored Delivery Program Series"
  
• Finalist: Fort Worth Star-Telegram, Fort Worth, Texas, USA, "Advertising Category Ad"
  
• Finalist: The Boston Globe, Boston, Massachusetts, USA, "Recruitment, B2B Print"
  
• Finalist: The Sacramento Bee, Sacramento, California, USA, "Thinking About a New Car?"

Under 50,000

• First Place: Waikato Times, Hamilton, New Zealand, "New Saturday Morning Waikato Times"
  
• Finalist: The Frederick News-Post, Frederick, Maryland, USA, ""Come Home To Us" Mailer"
  
• Finalist: Herald, Karachi, Pakistan, "Death Wish (Herald July 2003)"

• First Place: The Herald-Sun, Durham, North Carolina, USA, "Trusted For 114 Years"
  
• Finalist: Público, Lisbon, Portugal, "Public Enemy"
  
• Finalist: The Hamilton Spectator, Hamilton, Ontario, Canada, "Curling Program Ad"

• First Place: The State, Columbia, South Carolina, USA, "Give This Relationship Another Chance"
  
• Finalist: Edmonton Journal, Edmonton, Alberta, Canada, "Canadian Finals Rodeo Program Ad"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "Warriors Rugby League Mailer"
  
• Finalist: La Nación, Buenos Aires, Argentina, "Tarjeta Fin de Año"

• First Place: Süddeutsche Zeitung, Munich, Germany, "Fall-Mailing"
  
• Finalist: The Orange County Register, Santa Ana, California, USA, "Mini-Paper Series"
  
• Finalist: Newsday, Melville, New York, USA, "Newsday New York City Content Campaign"
  
• Finalist: The Boston Globe, Boston, Massachusetts, USA, "Barnes & Noble Co-Marketing"

Under 50,000

• First Place: The Bismarck Tribune, Bismarck, North Dakota, USA, "Tribune Sales Materials"
  
• Finalist: The Frederick News-Post, Frederick, Maryland, USA, "Progress Mailer"
  
• Finalist: The Gold Coast Bulletin, Southport, Queensland, Australia, "Catch Up! Newsletter"

• First Place: Basler Zeitung, Basel, Switzerland, "Friday's Market Prepaid"
  
• Finalist: Cape Times, Cape Town, South Africa, "Poodle"
  
• Finalist: Al Día, San José, Costa Rica, "Continuacion Nacional/Al Día"

• First Place: The New Zealand Herald, Auckland, New Zealand, "Fashion Week Project"
  
• Finalist: Edmonton Journal, Edmonton, Alberta, Canada, "Top Banana"
  
• Finalist: The State, Columbia, South Carolina, USA, "Make a Splash With Lake Murray"
  
• Finalist: Daily Sun, Johannesburg, South Africa, "Afro Direct Mailer"

• First Place: News Limited Newspaper Network, Sydney, New South Wales, Australia, "Rethink Gallery Newspaper"
  
• Finalist: The New York Times, New York, New York, USA, "The New York Times Media Kit"
  
• Finalist: Sunday Herald Sun, Southbank, Victoria, Australia, "Sunday Herald Sun Circulation Campaign - You Can't Miss"
  
• Finalist: Houston Chronicle, Houston, Texas, USA, "Houston Chronicle 2004 Media Kit"

Under 50,000

• First Place: Waco Tribune-Herald, Waco, Texas, USA, "Click it Up! The Power of the Press"
  
• Finalist: The Herald-Times, Bloomington, Indiana, USA, "HeraldTimesJobs.com Monster Ad"

• First Place: De Standaard, Brussels, Belgium, "All the News At Your Fingertips"
  
• Finalist: The Bakersfield Californian, Bakersfield, California, USA, "Californian Digital Edition"
  
• Finalist: The Hamilton Spectator, Hamilton, Ontario, Canada, "Spec.com"

• First Place: The Hartford Courant, Hartford, Connecticut, USA, "Real Estate On ctnow.com"
  
• Finalist: The Palm Beach Post, West Palm Beach, Florida, USA, "Personals"

• First Place: St. Louis Post-Dispatch, St. Louis, Missouri, USA, "Life & Style"
  
• Finalist: The Seattle Times, Seattle, Washington, USA, "NWsource Ads"
  
• Finalist: Rocky Mountain News, Denver, Colorado, USA, "RockyMountainNews.com Campaign"
  
• Finalist: San Antonio Express-News, San Antonio, Texas, USA, "Drive Online/Real State Online"

Under 50,000

• First Place: Waco Tribune-Herald, Waco, Texas, USA, "Good Boy/Radio"
  
• Finalist: Waco Tribune-Herald, Waco, Texas, USA, "Bathroom/Radio"

• First Place: El Independiente, Mexico City, Mexico, "Campaña Institucional"
  
• Finalist: The Register-Guard, Eugene, Oregon, USA, "The Register-Guard Classified Radio Campaign"
  
• Finalist: Irish Examiner, Cork, Ireland, "Like It Really Is"
  
• Finalist: The Gazette, Cedar Rapids, Iowa, USA, "Now You Know"

• First Place: National Post, Toronto, Ontario, Canada, "Your Canada. Your Post"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "Daily Radio Campaign"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "Canvas Launch Campaign"

• First Place: Newsday, Melville, New York, USA, "Newsday I Get It/I Read Every Day Radio"
  
• Finalist: The Seattle Times. Seattle, Washington, USA, "NWclassifieds Radio Campaign"
  
• Finalist: The Age, Melbourne, Victoria, Australia, "Aussie Rules Radio Promotion"
  
• Finalist: The Boston Globe, Boston, Massachusetts, USA, "Recruitment, Consumer Radio"

Under 50,000

• First Place: Shepparton News, Shepparton, Victoria, Australia, "It's Amazing …"
  
• Finalist: Waco Tribune-Herald, Waco, Texas, USA, "Good Boy/Television"
  
• Finalist: Townsville Bulletin, Townsville, Queensland, Australia, "Everybody's Reading It"

• First Place: El Independiente, Mexico City, Mexico, "Campaña Institucional"
  
• Finalist: El País, Montevideo, Uruguay, "I Miss You So Much" - "Thanks"
  
• Finalist: The Gazette, Cedar Rapids, Iowa, USA, "Now You Know"
  
• Finalist: El Diario de Hoy, San Salvador, El Salvador, "Rain"
  

• First Place: The Tampa Tribune, Tampa, Florida, USA, "Life. Printed Daily." TV Commercials
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "2003 Cover Price Increase Direct Response TV Commercial"
  
• Finalist: Ojo, Correo y Aja, Lima, Perú, "La Guía de Los Clasificados"
  
• Finalist: Richmond Times-Dispatch, Richmond, Virginia, USA, "You Need to Know Stuff"

• First Place: Herald Sun, Melbourne, Victoria, Australia, "The Human Body"
  
• Finalist: The Boston Globe, Boston, Massachusetts, USA, "Your World Unfolding Daily" Brand Television
  
• Finalist: The Miami Herald, Miami, Florida, USA, "Smart Solutions" TV Campaign
  
• Finalist: El Tiempo, Santafé de Bogotá, Colombia, "Clasificados"

Under 50,000

• First Place: Guelph Mercury, Guelph, Ontario, Canada, "Intensely Local"
  
• Finalist: Waco Tribune-Herald, Waco, Texas, USA, "Pick it Up! Rack Card"

• First Place: De Standaard, Brussels, Belgium, "It's Not Forbidden to Use Your Head"
  
• Finalist: The Register-Guard, Eugene, Oregon, USA, "The Register-Guard Transit Campaign"
  
• Finalist: El Colombiano, Medellin, Antioquia, Colombia, "Ciclopaseo (Ref.: Bicicleta)"
  
• Finalist: El Colombiano, Medellin, Antioquia, Colombia, "Valla Institucional (Ref.: Leche)"

• First Place: Göteborgs-Posten, Gothenburg, Sweden, "Morning Paper-GP Redesign"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "Canvas the Art of Weekend Reading Launch"
  
• Finalist: Aftenposten, Oslo, Norway, "Paper Clippings, Moving"

• First Place: Fort Worth Star-Telegram, Fort Worth, Texas, USA, "You Can't Replace the Paper"
  
• Finalist: The Sacramento Bee, Sacramento, California, USA, "Death By …"
  
• Finalist: SonntagsBlick, Zürich, Switzerland, "Image Kampagne"

Under 50,000

• First Place: El Caribe, Santo Domingo, Dominican Republic, "Lanzamiento Revista Pandora"
  
• Finalist: Waco Tribune-Herald, Waco, Texas, USA, "The Power of the Press Campaign"

• First Place: Público, Lisbon, Portugal, "Taschen Collection"
  
• Finalist: The Roanoke Times, Roanoke, Virginia, USA, "Marketplace"
  
• Finalist: The Roanoke Times, Roanoke, Virginia, USA, "The Edge"
  
• Finalist: The Press, Christchurch, New Zealand, "The All Blacks Medallions Promotion"

• First Place: Pioneer Press, St. Paul, Minnesota, USA, "Columnist Campaign"
  
• Finalist: Austin American-Statesman, Austin, Texas, USA, "Statesman Jobs Campaign"

• First Place: Star Tribune, Minneapolis, Minnesota, USA, "Working/Bored Guy"
  
• Finalist: The Baltimore Sun, Baltimore, Maryland, USA, "Live! Campaign"
  
• Finalist: RedEye/Chicago Tribune, Chicago, Illinois, USA, "See Red"
  
• Finalist: The Orange County Register, Santa Ana, California, USA, "Take Back Your Morning/The Knowing Nod/Sunday Morning/Treat Your Brain"

Under 50,000

• First Place: The Bismarck Tribune, Bismarck, North Dakota, USA, "Tribune Marketing Materials"
  
• Finalist: The Frederick News-Post, Frederick, Maryland, USA, "Frederick News-Post Media Guide"

• First Place: Correio Braziliense, Brasília, Brasil, "Associados Centro-Oeste Booklet"
  
• Finalist: The Gazette, Colorado Springs, Colorado, USA, "Ski Resort Package"

• First Place: The State, Columbia, South Carolina, USA, "Spark More Sales"
  
• Finalist: Las Vegas Review-Journal/Sun, Las Vegas, Nevada, USA, "NSA Presentation"
  
• Finalist: The Tampa Tribune, Tampa, Florida, USA, "2004 Tampa Market and Media Book"
  
• Finalist: The State, Columbia, South Carolina, USA, "Surprising Columbia"

• First Place: The Sacramento Bee, Sacramento, California, USA, "Market Book"
  
• Finalist: Houston Chronicle, Houston, Texas, USA, "Houston Chronicle Performance Package 2003"
  
• Finalist: Star Tribune, Minneapolis, Minnesota, USA, "Star Tribune Foundation Report"

Under 50,000

• First Place: The Frederick News-Post, Frederick, Maryland, USA, "120th Anniversary Umbrella"
  
• Finalist: The Gold Coast Bulletin, Southport, Queensland, Australia, "Gold Coast Bulletin Lip Balm"

• First Place: Bucks County Courier Times, Levittown, Pennsylvania, USA, "Holiday Ice Invite"
  
• Finalist: The Columbian, Vancouver, Washington, USA, "It's Your Paper Shirt"

• First Place: The New Zealand Herald, Auckland, New Zealand, "Prime Assets Invite"
  
• Finalist: Edmonton Journal, Edmonton, Alberta, Canada, "Voice of a City"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "EFFIE Awards 2003""

• First Place: The Sydney Morning Herald, Sydney, New South Wales, Australia, "Australian Authors Bookmark Series"
  
• Finalist: The Seattle Times, Seattle, Washington, USA, "Taste Washington Wine Card and Charm"
  
• Finalist: The Columbus Dispatch, Columbus, Ohio, USA, "Hot News Brand"

Under 50,000

• First Place: Townsville Bulletin, Townsville, Queensland, Australia, "Five-Star Giveaway"
  
• Finalist: The Santa Fe New Mexican, Santa Fe, New Mexico, USA, "Win a Harley Davidson"

• First Place: Basler Zeitung, Basel, Switzerland, "Match Against Poverty"
  
• Finalist: The Columbian, Vancouver, Washington, USA, "The Quest"

• First Place: The Vancouver Sun, Vancouver, British Columbia, Canada, "October Home Furnishing Contest" Competition
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "140th Birthday Promo"

• First Place: The Boston Globe, Boston, Massachusetts, USA, "BostonWorks Summer With the Sox"
  
• Finalist: The Seattle Times, Seattle, Washington, USA, "Marci Jewelry Reader Contest"
  
• Finalist: The Sydney Morning Herald, Sydney, New South Wales, Australia, "Win $20,000 Mortgage"

Under 50,000

• First Place: Sligo Weekender, Sligo, Ireland, "Sligo Weekender Ambulance Appeal"
  
• Finalist: The Dominion Post, Morgantown, West Virginia, USA, "United Way Media Campaign"

• First Place: Correio Popular, Campinas, São Paulo, Brasil, "Clean City"
  
• Finalist: The Gazette, Colorado Springs, Colorado, USA, "Empty Stocking Fund Campaign"

• First Place: The Oklahoman, Oklahoma City, Oklahoma, USA, "City In the Pink Party"
  
• Finalist: Daily Sun, Johannesburg, South Africa, "Mr. Fixit Promotion"

• First Place: The Denver Post/Rocky Mountain News, Denver, Colorado, USA, "Season to Share"
  
• Finalist: The New York Times, New York, New York, USA, "The New York Times Librarian Award"
  
• Finalist: The Denver Post/Rocky Mountain News, Denver, Colorado, USA, "Join Us In Lending a Hand"

Under 50,000

• First Place: Waikato Times, Hamilton, New Zealand, "Rural Bachelor of the Year"
  
• Finalist: The Gold Coast Bulletin, Southport, Queensland, Australia, "Gold Coast Honours Awards"

• First Place: Cape Times, Cape Town, South Africa, "Big Walk Begging For Change"
  
• Finalist: Cape Argus, Cape Town, South Africa, "Save Your Strength Campaign: Bride, Old Lady, Dog"
  
• Finalist: Cape Argus, Cape Town, South Africa, "Save Your Strength Campaign: Smirnoff Comedy Festival Invite"

• First Place: The New Zealand Herald, Auckland, New Zealand, "AXIS Awards 2003"
  
• Finalist: DAWN, Karachi, Pakistan, "Lifestyles Is All About Kids"

• First Place: The Seattle Times, Seattle, Washington, USA, "Natural Wonders Book Signing Event"
  
• Finalist: The Seattle Times, Seattle, Washington, USA, "Washington Wine Restaurant Awards"
  
• Finalist: The Sydney Morning Herald, Sydney, New South Wales, Australia, "Good Food Month"

Under 50,000

• First Place: Townsville Bulletin, Townsville, Queensland, Australia, "Reef Beat"
  
• Finalist: Longmont Daily Times-Call, Longmont, Colorado, USA, "Hand to Heart"

• First Place: The Hamilton Spectator, Hamilton, Ontario, Canada, "The Pulse"
  
• Finalist: The Hamilton Spectator, Hamilton, Ontario, Canada, "Bringing Back the Bay"

• First Place: The New Zealand Herald, Auckland, New Zealand, "The College Herald Programme"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "Make a Newspaper Programme"

• First Place: El País, Madrid, Spain, "El País de Los Estudiantes"
  
• Finalist: Newsday, Melville, New York, USA, "Our Natural World"
  
• Finalist: The Daily Telegraph, Sydney, New South Wales, Australia, "100 Years of Aviation"
  
• Finalist: The Sun-Herald, Sydney, New South Wales, Australia, "Class Scoop Literacy Program"

Under 50,000

• First Place: Antelope Valley Press, Palmdale, California, USA, "AV Lifestyle Magazine"
  
• Finalist: Telegraph Herald, Dubuque, Iowa, USA, "Dubuque, the Birthplace of Iowa"
  
• Finalist: The Herald-Times, Bloomington, Indiana, USA, "Herald-Times Rentals"
  
• Finalist: The Gold Coast Bulletin, Southport, Queensland, Australia, "Attitudes For Life"

• First Place: The Macon Telegraph, Macon, Georgia, USA, "The Guidebook"
  
• Finalist: Billings Gazette, Billings, Montana, USA, "Magic City Experience"
  
• Finalist: Pittsburgh Tribune-Review, Pittsburgh, Pennsylvania, USA, "Pittsburgh Trib P.M."
  
• Finalist: Correio Braziliense, Brasília, Brasil, "The Future of Brasília Project"

• First Place: Edmonton Journal, Edmonton, Alberta, Canada, "A Journal Century"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "All Blacks Collectibles Promotion"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "Fashion Week Collateral"
  
• Finalist: Ojo, Correo y Aja, Lima, Perú, "La Guía de Los Clasificados"

• First Place: Newsday, Melville, New York, USA, "It Happened on Long Island/It Happened in NewYork"
  
• Finalist: The New York Times, New York, New York, USA, "Diversity Works" Special Section
  
• Finalist: Houston Chronicle, Houston, Texas, USA, "Beautiful Home"
  
• Finalist: The Columbus Dispatch, Columbus, Ohio, USA, "OSU National Football Championship"

Under 50,000

• First Place: The Gold Coast Bulletin, Southport, Queensland, Australia, "Property Guide 2003"
  
• Finalist: Townsville Bulletin, Townsville, Queensland, Australia, "Price Rise Promotion"

• First Place: Correio Braziliense, Brasília, Brasil, "Churn Rate Reduction"
  
• Finalist: Correio Braziliense, Brasília, Brasil, "Migration Plan"
  
• Finalist: Nottingham Evening Post, Nottinghamshire, England, "Baby of the Year"
  
• Finalist: C.A. Editora El Nacional, Caracas, Venezuela, "Preventa de El Nacional 2003: Liderazgo que vende"

• First Place: Aksam, Istanbul, Turkey, "Aksam Market"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "All Blacks Collectables Promotion"
  
• Finalist: The New Zealand Herald, Auckland, New Zealand, "Fashion Week Project"
  
• Finalist: The Hartford Courant, Hartford, Connecticut, USA, "Real State On ctnow.com"

• First Place: The Age, Melbourne, Victoria, Australia, "The Age Tertiary Program"
  
• Finalist: St. Louis Post-Dispatch, St. Louis, Missouri, USA, "Circulation Online Sign-Ups"
  
• Finalist: The Columbus Dispatch, Columbus, Ohio, USA, "OSU National Football Championship"
  
• Finalist: The Sunday & The Daily Telegraph, Sydney, New South Wales, Australia, "Lord of the Rings Collection"