The annual INMA Research Seminar will be held from 10:30 to 17:00 Thursday, May 15, at the
Koninklijke Nederlandse Akademie van Wetenschappen (KNAW) Royal Dutch Academy of Sciences,
Trippenhuis, Kloveniersburgwal 29. This is located in the centre of Amsterdam, walking
distance from the train station, 1011 JV Amsterdam.
Attendees are encouraged to make their own hotel reservations near the seminar location.
Among the themes and presentations scheduled to be presented are:
Belgian newspaper advertising recognition and its applications: 10.000 ads per year since 1989
Bart de Proost, Marketing, Development and Research Manager, De Persgroep
Jean Christophe Mahieu, Research Manager, Full Page, Belgium
Using the Internet and spending less money
Leif Widman, Director of Marketing Research, Dagens Nyheter, Sweden.
Zeitungsmonitor: A German tracking instrument for measuring advertisement effectiveness
Dr. Hans Jürgen Hippler, Research Director, ZMG, Germany
Success factors in newspaper advertising: An analysis of the Ad Reaction Research databas
Hans Elzinga, PCM, and Professor Dr. Peter Neijens, Professor of Communication Science, Universiteit
van Amsterdam, and Scientific Director of the Amsterdam School of Communications Research ASCoR
Methodology aspects of advertising effectiveness
Geert Goeseart, researcher at The Academic Centre for Targeted Communications, Vlerick
Leuven Ghent Management School, supervised by Professor Maggie Geuens.
Daphne research in The Netherlands: Order tracking by multimedia companies
Arie den Boon, Director, Daphne, The Netherlands.
The influence of mergers of regional newspapers on readership
Dr. Piet Bakker, Senior Associate Professor, Universiteit van Amsterdam
Online and print newspapers: Use and effects
Professor Dr. Klaus Schönbach, Professor and Chair of the Department of Communication Sciences, Universiteit van Amsterdam
Ester de Waal, Ph.D. candidate, Amsterdam School of Communications Research ASCoR
The effect of marketing on circulation success of regional newspapers
Dr. Constanze Hess, Associate Professor, Universiteit van Amsterdam
Some models for a better understanding of your readership: What and how to look for it
Professor Dr. Robert Picard, Dean of the Turku Media Economics Research Centre, Finland
