INMA - 2003 Winners in INMA Newspaper Marketing Awards Competition

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First-Place Winners Selected in 2003 INMA Newspaper Marketing Awards Competition

Celebrating the Göteborgs-Posten's "Best of Show" and two first-place awards at the INMA World Congress in Vancouver April 24, 2003, are Björn Engström of Forsman & Bodenfors; Eva Josefsson of Göteborgs-Posten; and Hans Andersson of Forsman & Bodenfors. Below, Schibsted's Eivind Thomsen and the Cape Times' John Lloyd keep their hands full with INMA awards.

The 68th INMA Newspaper Marketing Awards, honouring excellence in newspaper marketing worldwide, were presented Thursday, April 24, at the INMA World Congress of Newspaper Marketing in Vancouver.

In 2003, the INMA Newspaper Marketing Awards generated nearly 1,200 entries from 170 newspapers from 30 different countries around the world. The judging took place in Minneapolis on February 10 where a team of top-notch advertising, newspaper, and marketing professionals judged the competition. The judges selected first prizes and certificates of merit for each of the categories in four circulation groups in 17 categories, from four circulation categories.

The Top 3 awards went to:

Göteborgs-Posten for "Best of Show" in a multi-media campaign titled "Two Sides To A Story."

Süddeutsche Zeitung for "Best of Copywriting" in an outdoor/point-of-purchase/display entry titled "The Short Story Sequel."

Cape Argus for "Best of Graphic Design" in a public relations and events campaign titled "Gun Run Print - Lycra, Couch Potato, Skimpy Outfits."

Several newspapers won more than one award, led by South Africa's Cape Argus with six awards, Brasil's A Crítica and Sweden's Göteborgs-Posten with four awards each, and The Gold Coast Bulletin and The Sydney Morning Herald, both of Australia with three awards each.

The Göteborgs-Posten's "Best of Show" puts the Swedish newspaper among elite company. Recent recipients of this coveted honour include Verdens Gang in Norway, The New York Times in the United States, Dagens Nyheter in Sweden, Berliner Zeitung in Germany, Cape Times in South Africa, The Australian in Australia, and the New Zealand Herald.

Judging annually is based on concept, creativity, copy/graphic design, production, and overall effectiveness, as well as results. Entries are judged in comparison to other entries.

The chairman of the 2003 awards competition was Marti Buscaglia, president and publisher of the Duluth News-Tribune in the United States, and a member of the INMA Board of Directors.

Awards were presented in Vancouver by INMA President Sergio Rego Monteiro of Jornal Do Brasil in Rio de Janeiro.

First-place recipients received a statuette, and runners-up received a certificate of merit. Print award recipients are featured in the 2003 edition of Best In Print, a coffee table-style book.

Below is the list of honourees in the 2003 INMA Newspaper Marketing Awards Competition:

Category 1: In-Newspaper Promotion: Readership

Under 50,000

First Place: De Financieel Economische Tijd, Antwerp, Belgium, "Haaien/Parlement/Toren"

Runner-Up: De Financieel Economische Tijd, Antwerp, Belgium, "Dit Was"

Runner-Up: Portland Tribune, Portland, Oregon, USA, "Secret Watchers"

Runner-Up: Tucson Citizen, Tucson, Arizona, USA, "The Citizen IS Tucson"

50,000-125,000

First Place: Cape Argus, Cape Town, South Africa, "Doctor, Water, Earbud" Keep Your Head Fed Campaign
Runner-Up: Cape Argus, Cape Town, South Africa, "September 11"
Runner-Up: Cape Argus, Cape Town, South Africa, "Zimbabwe, Waugh, Shuttleworth" Speech Bubble Campaign
Runner-Up: Cape Times, Cape Town, South Africa, "Madiba, Hitler, Rugby" Sooner Campaign
Runner-Up: Diario Hoy, Quito, Ecuador, "Independente y Concreto"

125,000-300,000

First Place: Göteborgs-Posten, Göteborg, Sweden, "Two Sides To A Story"
Runner-Up: Aftenposten, Oslo, Norway, "Weather"
Runner-Up: Dagbladet, Oslo, Norway, "Quart Heavy Metal Festival"
Runner-Up: Dagbladet, Oslo, Norway, "The Chair"

Over 300,000

First Place: The Toronto Star, Toronto, Ontario, Canada, "11 Decades in 11 Days"

Runner-Up: The Miami Herald, Miami, Florida, USA, "Street Miami Retro Campaign"

Runner-Up: Süddeutsche Zeitung, Munich, Germany, "FIFA World Cup Ad" (the flying ball)

Category 2: In-Newspaper Promotion: Advertising

Under 50,000

First Place: Daily Camera, Boulder, Colorado, USA, "Recruitment Campaign"

Runner-Up: Waikato Times, Hamilton, New Zealand, "Extended Coverage Brochure"

50,000-125,000

First Place: Cape Argus, Cape Town, South Africa, Cape Argus Classified "Editorial"
Runner-Up: Cape Argus, Cape Town, South Africa, Cape Argus Classified "Appeal"
Runner-Up: Cape Times, Cape Town, South Africa, "Nuclear Cats" (Property Times)
Runner-Up: Cape Times, Cape Town, South Africa, "Poodle"
Runner-Up: Prensa Libre, Guatemala, Guatemala, "Graderío"

125,000-300,000

First Place: The Spokesman-Review, Spokane, Washington, USA, Colleen Striegel, "Flex Forms"
Runner-Up: Arizona Daily Star & Tucson Citizen, Tucson, Arizona, USA, Jim Rowley, "Tucson Classified Campaign"

Over 300,000

First Place: De Standaard & Het Nieuwsblad, Brussels, Belgium, "Apple" - Job@Entry Campaign

Runner-Up: The Philadelphia Inquirer, Philadelphia, Pennsylvania, USA, Autobox "Reasons" Campaign

Runner-Up: The Sacramento Bee, Sacramento, California, USA, "Bike Megaphone"

Category 3: Printed Materials: Readership

Under 50,000

First Place: Daily Camera, Boulder, Colorado, USA, "Buff Zone Program"

Runner-Up: Daily Camera, Boulder, Colorado, USA, "Odyssey Of The Mind Program"

50,000-125,000

First Place: Al Día, San José, Costa Rica, "Al Día y National"
Runner-Up: The Hamilton Spectator, Hamilton, Ontario, Canada, "Skate Canada Program Ad"

125,000-300,000

First Place: Edmonton Journal, Edmonton, Alberta, Canada, "Box Seats"
Runner-Up: Las Vegas Review-Journal, Las Vegas, Nevada, USA, "Take Daily Ad"

Over 300,000

First Place: Süddeutsche Zeitung, Munich, Germany, "FIFA World Cup Mailing"

Runner-Up: Orlando Sentinel, Orlando, Florida, USA, "Lost-In-The-Mail" Direct Mail

Runner-Up: The Toronto Star, Toronto, Ontario, Canada, "In The 1920s & Sheezy"

Category 4: Printed Materials: Advertising

Under 50,000

First Place: The North Platte Telegraph, North Platte, Nebraska, USA, "Bridal Invitation"

Runner-Up: The Advocate/Greenwich Time, Stamford, Connecticut, USA, "Home Magazine"

50,000-125,000

First Place: The Press, Christchurch, New Zealand, "Readership Increase"
Runner-Up: Winston-Salem Journal, Winston-Salem, North Carolina, USA, "Special Section Rate Card"

125,000-300,000

First Place: The New Zealand Herald, Auckland, New Zealand, "Staples" Readership Promotion
Runner-Up: The State, Columbia, South Carolina, USA, "Home Sweet Home & Style"
Runner-Up: The Sydney Morning Herald, Sydney, Australia, "Trade"

Over 300,000

First Place: News Limited Newspaper Network, Sydney, Australia, "Rethink Retail"

Runner-Up: The San Diego Union-Tribune, San Diego, California, USA, "Mission B"

Category 5: Promotion of a Newspaper Online Service

Under 50,000

First Place: Portland Tribune, Portland, Oregon, USA, "More Zones"

Runner-Up: Norwich Bulletin, Norwich, Connecticut, USA, "Moment-By-Moment"

50,000-125,000

First Place: Wilmington Star-News, Wilmington, North Carolina, USA, "Stopwatch"
Runner-Up: Tribune/Phoenix, Mesa, Arizona, USA, "Epaper Brochure"

125,000-300,000

First Place: Austin American-Statesman, Austin, Texas, USA, "Austin American-Statesman SelectShopper Campaign"
Runner-Up: The Palm Beach Post, West Palm Beach, Florida, USA, "JOBS Ads"

Over 300,000

First Place: Orlando Sentinel, Orlando, Florida, USA, "Go2Orlando.com" Sales Kit

Runner-Up: The Philadelphia Inquirer, Philadelphia, Pennsylvania, USA, "ClickAds Campaign"

Category 6: Radio Promotion

Under 50,000

First Place: A Crítica, Manaus, Brazil, Radio Spot "Love Thy Neighbor"

Runner-Up: The Herald-Times/Hoosier Times, Bloomington, Indiana, USA, "See What's In It For You" Radio Spots

50,000-125,000

First Place: Cape Argus, Cape Town, South Africa, Corporate "Masticator, Condiment, Thespian"
Runner-Up: Cape Argus, Cape Town, South Africa, Cape Argus Classified "Weight, Sold, Parrot"
Runner-Up: The Register-Guard, Eugene, Oregon, USA, "Nothing Works Better" Classified Radio Campaign

125,000-200,000

First Place: The Advocate, Baton Rouge, Louisiana, USA, "Elf Talk"
Runner-Up: Arizona Daily Star & Tucson Citizen, Tucson, Arizona, USA, "Big Deal Classified"

Over 300,000

First Place: The Sun-Herald, Sydney, Australia, "The Sun-Herald and The Dead Set Legends"

Runner-Up: The Miami Herald, Miami, Florida, USA, PhotoClassifieds "The Call"

Runner-Up: The Toronto Star, Toronto, Ontario, Canada, "Choices" Radio

Category 7: Television Promotion

Under 50,000

First Place: The Cairns Post, Cairns, Queensland, Australia, Classifieds "Pope, Boxing and Roadie"

Runner-Up: Country News, Shepparton, Victoria, Australia, "Classifieds Television Campaign"

Runner-Up: Shepparton News, Shepparton, Victoria, Australia, "Escape Subscription Campaign"

50,000-125,000

First Place: The Times-Colonist, Victoria, British Columbia, Canada, "If You Live Here, You Get It" - Holiday Court, Commando, Mods & Rockers
Runner-Up: Cape Argus, Cape Town, South Africa, "Air Guitar"
Runner-Up: The Dominion Post, Wellington, New Zealand, "Twice The Noise"
Runner-Up: De Standaard, Brussels, Belgium, "The Power Of Words"

125,000-300,000

First Place: Aftenposten, Oslo, Norway, "Beggar"
Runner-Up: The Columbus Dispatch, Columbus, Ohio, USA, "Columbus Dispatch Brand Spots"
Runner-Up: Dagbladet, Oslo, Norway, "Bingo, Old Nurses, Hamlet"

Over 300,000

First Place: Fort Worth Star-Telegram, Fort Worth, Texas, USA, "You Can't Replace The Paper" Campaign TV Spots

Runner-Up: The Age, Melbourne, Victoria, Australia, "Walk" TVC

Runner-Up: The Seattle Times, Seattle, Washington, USA, "Seattle P-I Fall 2002 TV"

Runner-Up: Süddeutsche Zeitung, Munich, Germany, "Election-Campaign-Spot" (Schröder, Stoiber)

Runner-Up: The Toronto Star, Toronto, Ontario, Canada, "Choices" Television

Category 8: Outdoor/Point-of-Purchase/Display

Under 50,000

First Place: The Gold Coast Bulletin, Southport, Queensland, Australia, "Catch More Than A Wave"

Runner-Up: The Frederick News-Post, Frederick, Maryland, USA, "More" Kiosk

50,000-125,000

First Place: De Standaard, Brussels, Belgium, "The Power Of Words"
Runner-Up: Cape Times, Cape Town, South Africa, "Sunvisor" (Drive Times)

125,000-300,000

First Place: Göteborgs-Posten, Göteborg, Sweden, "Two Sides To A Story"
Runner-Up: Evening Times, Glasgow, Scotland, "Dog Park"

Over 300,000

First Place: Süddeutsche Zeitung, Munich, Germany, "The Short Story Sequel"

Runner-Up: The Age, Melbourne, Victoria, Australia, "Brand Outdoor"

Category 9: Multi-Media Promotion

Under 50,000

First Place:The Advocate/Greenwich Time, Stamford, Connecticut, USA, "Don't Miss A Day. Don't Miss A Thing"

Runner-Up: The Gold Coast Bulletin, Southport, Queensland, Australia, "Fishing Lures"

50,000-125,000

First Place: Público, Lisbon, Portugal, "Wednesday Is Book Day With The Público"
Runner-Up: Público, Lisbon, Portugal, "The Public Is Not All The Same"

125,000-300,000

First Place: Göteborgs-Posten, Göteborg, Sweden, "Two Sides To A Story"
Runner-Up: The Sydney Morning Herald, Sydney, New South Wales, Australia, "The Sydney Morning Herald Train Investigation"

Over 300,000

First Place: The Seattle Times, Seattle, Washington, USA, "Nwsource Campaign"

Runner-Up: The Sacramento Bee, Sacramento, California, USA, "Passionate Coverage"

Category 10: Newspaper Research/Data Books

Under 50,000

First Place: A Crítica, Manaus, Brazil, "Commercial Information"

Runner-Up: Waikato Times, Hamilton, New Zealand, "Market Overview/Targeting"

50,000-125,000

First Place: The Hamilton Spectator, Hamilton, Ontario, Canada, "Nadbank"
Runner-Up: Duluth News Tribune, Duluth, Minnesota, USA, "Duluth News Tribune - Brand Constitution"

125,000-300,000

First Place: The Hartford Courant, Hartford, Connecticut, USA, "Tribune Media Connecticut"
Runner-Up: Edmonton Journal, Edmonton, Alberta, Canada, "Edmonopoly"

Over 300,000

First Place: The Toronto Sun, Toronto, Ontario, Canada, "Get More Exposure With The SUN"

Runner-Up: Sunday Magazine, Melbourne, Victoria, Australia, "You're In Good Company" VoxPop

Category 11: Premiums/Incentives

Under 50,000

First Place: The Gold Coast Bulletin, Southport, Queensland, Australia, "Cooler Bag Stool"

Runner-Up: Daily Camera, Boulder, Colorado, USA, "Holiday Magnet"

50,000-125,000

First Place: Cape Argus, Cape Town, South Africa, "Cape Argus Smirnoff Comedy Festival Invite - Cake"
Runner-Up: Tribune/Phoenix, Mesa, Arizona, USA, "Valley Guide Sales Piece"

125,000-300,000

First Place: The State, Columbia, South Carolina, USA, "Science Of Newspaper Branding"
Runner-Up: The State, Columbia, South Carolina, USA, "Collegiate Newspaper Tubes"

Over 300,000

First Place: Orlando Sentinel, Orlando, Florida, USA, "Manager's Ideabook"

Runner-Up: San Antonio Express-News, San Antonio, Texas, USA, "Front Page Tie"

Category 12: Reader Contests

Under 50,000

First Place: Waikato Times, Hamilton, New Zealand, "Mighty River Power Photo Contest"

Runner-Up: Antelope Valley Press, Palmdale, California, USA, "Christmas Design Contest"

Runner-Up: The Gold Coast Bulletin, Southport, Queensland, Australia, "Mini Competition"

50,000-125,000

First Place: The Columbian, Vancouver, Washington, USA, "The Columbian's Classifieds/HalloWin"
Runner-Up: Tribune/Phoenix, Mesa, Arizona, USA, "Freedom Project"

125,000-300,000

First Place:The Sydney Morning Herald, Sydney, New South Wales, Australia, The Sydney Morning Herald "The Dali Universe" Competition
Runner-Up: Las Vegas Review-Journal, Las Vegas, Nevada, USA, "Longest Subscriber Search"

Over 300,000

First Place: San Antonio Express-News, San Antonio, Texas, USA, "Readers Choice" Contest

Runner-Up: The Washington Post, Washington, D.C., USA, "Home Furnishings" Contest

Category 13: Community Service

Under 50,000

First Place: A Crítica, Manaus, Brazil, "Love Thy Neighbor"

Runner-Up: Telegraph Herald, Dubuque, Iowa, USA, "River Valley Initiative"

50,000-125,000

First Place: Al Día, San José, Costa Rica, "Polvora"
Runner-Up: Prensa Libre, Guatemala, Guatemala, "Hambruna"

125,000-300,000

First Place: Madison Newspapers, Madison, Wisconsin, USA, "The Community Pages"
Runner-Up: The Patriot-News, Harrisburg, Pennsylvania, USA, "Erase Hunger Food Drive"

Over 300,000

First Place: Houston Chronicle, Houston, Texas, USA, "Goodfellows Campaign"

Runner-Up: The Washington Post, Washington, D.C., USA, "Good Neighbor Food & Funds Drive"

Category 14: Public Relations Programmes and Events

Under 50,000

First Place: A Crítica, Manaus, Brazil, "Love Thy Neighbor"

Runner-Up: The North Platte Telegraph, North Platte, Nebraska, USA, "Kids' Discover"

50,000-125,000

First Place: Cape Argus, Cape Town, South Africa, "Gun Run Print - Lycra, Couch Potato, Skimpy Outfits"
Runner-Up: The Herald, Glasgow, Scotland, "Scottish Politician Of The Year Awards 2002"

125,000-300,000

First Place: The Sydney Morning Herald, Sydney, New South Wales, Australia, "Good Food Month"
Runner-Up: The News Journal, New Castle, Delaware, USA, "United We Stand"

Over 300,000

First Place: St. Petersburg Times, St. Petersburg, Florida, USA, "St. Petersburg Times Festival Of Reading"

Runner-Up: Newsday, Melville, New York, USA, "Life's Victories"

Category 15: Newspapers In Education (NIE)

Under 50,000

First Place: The Gold Coast Bulletin, Southport, Queensland, Australia, "The Year Of The Outback"

Runner-Up: The Dominion Post, Morgantown, West Virginia, USA, "Mr. Newspaper Activity Book"

50,000-125,000

First Place: Tribune/Phoenix, Mesa, Arizona, USA, "Desert Fruit And Seeds: They Really Get Around!"
Runner-Up: Tribune/Phoenix, Mesa, Arizona, USA, "Arizona Water: Then & Now"

125,000-300,000

First Place: The New Zealand Herald, Auckland, New Zealand, "Rewarding Learning Minds" - The New Zealand Herald's Schools Programme
Runner-Up: The New Zealand Herald, Auckland, New Zealand, "The College Herald"

Over 300,000

First Place: The Age, Melbourne, Victoria, Australia, "Books Alive"

Runner-Up: The Boston Globe, Boston, Massachusetts, USA, "Body Basics"

Runner-Up: Los Angeles Times, Los Angeles, California, USA, "Living Textbook, Space Cadets"

Category 16: New Revenue Generation

Under 50,000

First Place: The Desert Sun, Palm Springs, California, USA, "Desert Memories"

Runner-Up: Telegraph Herald, Dubuque, Iowa, USA, "Our Country Called"

50,000-125,000

First Place: Anchorage Daily News, Anchorage, Alaska, USA, "Best Of Alaska Moose Calendar"
Runner-Up: The Columbian, Vancouver, Washington, USA, "The Columbian - Auto Preview Package"

125,000-300,000

First Place: Pittsburgh Tribune-Review, Pittsburgh, Pennsylvania, USA, "That's The Ticket"
Runner-Up: The Wichita Eagle, Wichita, Kansas, USA, "U.S. Women's Open Program"

Over 300,000

First Place: Star Tribune, Minneapolis, Minnesota, USA, "Star Tribune e-Edition"

Runner-Up: The Vancouver Sun/The Province, Vancouver, British Columbia, Canada, "Auction Mart"

Category 17: Outstanding Results

Under 50,000

First Place: Townsville Bulletin, Townsville, Queensland, Australia, "Watch 'Em Walk Out The Door"

Runner-Up: The Cairns Post, Cairns, Queensland, Australia, "120th Anniversary Celebrations"

50,000-125,000

First Place: The Hamilton Spectator, Hamilton, Ontario, Canada, "Vacation For Education"
Runner-Up: Al Día, San José, Costa Rica, "Raspa"

125,000-300,000

First Place: The Sydney Morning Herald, Sydney, New South Wales, Australia, "The Sydney Morning Herald 2003 Leunig Calendar"
Runner-Up: Nuestro Diario, Guatemala, Guatemala, "Incremento Precio Página"

Over 300,000

First Place: Star Tribune, Minneapolis, Minnesota, USA, "Luxury Car Special Section"
Runner-Up: The Toronto Sun, Toronto, Ontario, Canada, "Higher Education"