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First-Place Winners Selected in 2002 INMA/E&P Newspaper Marketing Awards Competition

Celebrating The New Zealand Herald's "Best of Show" and five first-place awards are, from left, INMA President Sergio Rego Monteiro; Pip Elliott, marketing manager of The New Zealand; and Editor & Publisher's William J. Callahan Jr. Below, representatives of The Toronto Star collect their "Best In Copywriting" award, including, from left (top), INMA's Sergio Rego Monteiro; Lorne Silver, the Star's promotions and creative director; Victor Kruklis, vice-president marketing and planning; Brad Henderson, director of communications and operational planning; E&P's William J. Callahan Jr.; and from left (bottom), Judy Sims, manager of business development; and Alison Simpson, president of Enterprise Creative Selling.

The New Zealand Herald was presented the "Best of Show" honour and five first-place awards in one of the strongest showings ever in the nearly seven-decade history of the INMA/E&P Newspaper Marketing Awards, announced May 2 at the INMA World Congress in Toronto. Seventy (70) awards were presented during the conference announcement, from 164 finalists announced in March.

In 2002, the INMA/E&P Awards generated nearly 1,100 entries from 176 newspapers from 28 different countries around the world.

Judging for the competition was held February 5 in Dallas by 24 top executives with area media companies, product marketers, and advertising agencies. Spread over 11,000 square feet of space in a North Dallas office complex, more than 1,100 entries from 200 newspapers in 30 countries were judged in a day-long process. The judges selected first place recipients and runners-up for each of the categories in four circulation groups in 17 categories, from under 50,000 to over 300,000.

The New Zealand Herald's "Best of Show" honour was presented for a multi-media campaign brand campaign whose objective was to communicate and reinforce The Herald should be an essential part of people's lives, to strengthen its position as a leader, to increase its "like-ability" and the brand affinity readers felt with the newspaper, and maintain The Herald brand as top-of-mind. Judges said the following: "No other entry presented the inherent value of newspapers in such a compelling, creative way. The print was extraordinarily tasteful and graphically beautiful. Well done all around!"

Recent recipients of the awards competition's "Best of Show" have been leading newspapers such as Verdens Gang in Norway, Dagens Nyheter in Sweden, The New York Times in the United States, Berliner Zeitung in Germany, The Australian, and last year the Cape Times in South Africa.

Winners of the INMA/E&P Award Competition's other top awards were:

The Toronto Star for "Best of Copywriting" in a television commercial titled "I Woke Up In a New Place."

Houston Chronicle for "Best of Graphic Design" in an in-newspaper readership promotion titled "Quote Campaign."

Two other newspapers won three INMA/E&P Awards: The Daily Camera in Boulder, Colorado, USA, and Waikato Times in Hamilton, New Zealand.

Judging annually is based on concept, creativity, copy/graphic design, production, and overall effectiveness, as well as results. Entries are judged in comparison to other entries.

Dennis Skulsky, president and publisher of the Pacific Newspaper Group in Vancouver, a member of the INMA Board of Directors, and emcee of the Toronto awards presentation said of the entries: "I can tell you that newspapers are fighting hard to push relevance, push brand, and push sales in the most challenging of economic times."

Awards were presented in Toronto by INMA President Sergio Rego Monteiro of Jornal Do Brasil in Rio de Janeiro.

First-place recipients received a statuette, and runners-up received a certificate of merit. Print award recipients are featured in the 2002 edition of Best In Print, a coffee table-style book.

Below is the list of honourees in the 2002 INMA/E&P Newspaper Marketing Awards Competition:

Category 1: In-Newspaper Promotion: Readership

Under 50,000

First Place: De Financieel Economische Tijd, Antwerp, Belgium, "Quiz"

Runner-Up: De Financieel Economische Tijd, Antwerp, Belgium, "Filter"

Runner-Up: Waikato Times, Hamilton, New Zealand, "We're Into It"

50,000-125,000

First Place: The Hamilton Spectator, Hamilton, Ontario, Canada, "Downtown Series"
Runner-Up: Cape Times, Cape Town, South Africa, "Gynecologist/Plumber/Mechanic Career Times Campaign"
Runner-Up: Lincoln Journal Star, Lincoln, Nebraska, USA, "Connect With the Journal Star"

125,000-300,000

First Place: The New Zealand Herald, Auckland, New Zealand, "Herald Brand Print Campaign"
Runner-Up: The Hartford Courant, Hartford, Connecticut, USA, "Power Days"
Runner-Up: The News & Observer, Raleigh, North Carolina, USA, "Columnist Promos"
Runner-Up: St. Paul Pioneer Press, St. Paul, Minnesota, USA, "Re-Design Campaign"

Over 300,000

First Place: Houston Chronicle, Houston, Texas, USA, "Quote Campaign"

Runner-Up: The Philadelphia Inquirer, Philadelphia, Pennsylvania, USA, "Inquirer Magazine Ads"

Runner-Up: San Francisco Chronicle, San Francisco, California, USA, "Chronicle Columnists"

Runner-Up: St. Louis Post-Dispatch, St. Louis, Missouri, USA, "Mark Twain"

Runner-Up: St. Petersburg Times, St. Petersburg, Florida, USA, "Ten Best"

Category 2: In-Newspaper Promotion: Advertising

Under 50,000

First Place: Shepparton News, Shepparton, Victoria, Australia, "Advertising Classified Campaign: Need a Little Extra Cash"

Runner-Up: Townsville Bulletin, Townsville, Queensland, Australia, "We Think Outside the Square"

50,000-125,000

First Place: El País, Montevideo, Uruguay, "Disturb - Pull Open"
Runner-Up: North County Times, Escondido, California, USA, "Help You Save"

125,000-300,000

First Place: Aftenposten, Oslo, Norway, "Interior"
Runner-Up: Press & Sun-Bulletin, Binghamton, New York, USA, "Competitive Media Campaign"

Over 300,000

First Place: The Philadelphia Inquirer, Philadelphia, Pennsylvania, USA, "Fingers"

Runner-Up: The Toronto Star, Toronto, Ontario, Canada, "Star Classifieds Winter"

Category 3: Printed Materials: Readership

Under 50,000

First Place: Diario Hoy, Quito, Ecuador, "Gol Gana Hoy"

Runner-Up: Daily Camera, Boulder, Colorado, USA, "Just Right Campaign"

50,000-125,000

First Place: La Republica, Bogotá, Colombia, "Tarjeta de Navidad (tiro)"
Runner-Up: Cape Times, Cape Town, South Africa, "Toilet Paper Tactical Career Times Campaign"
Runner-Up: The Modesto Bee, Modesto, California, USA, "College Campaign Circulation Push"

125,000-300,000

First Place: Frankfurter Allgemeine Zeitung, Frankfurt am Main, Germany, "Perfect Sunday"
Runner-Up: The Kansas City Star, Kansas City, Missouri, USA, "Order Confirmation/Survey Mailing"

Over 300,000

First Place: Los Angeles Times, Los Angeles, California, USA, "More Los Angeles Times"

Runner-Up: The Boston Globe, Boston, Massachusetts, USA, "Red Sox Poster"

Runner-Up: The Miami Herald, Miami, Florida, USA, "Soul of Sports - Baseball Camp"

Category 4: Printed Materials: Advertising

Under 50,000

First Place: Waikato Times, Hamilton, New Zealand, "Where the Grass Is Greener"

Runner-Up: Daily Camera, Boulder, Colorado, USA, "Holiday Mail Flight"

50,000-125,000

First Place: The Press, Christchurch, New Zealand, "Plain Facts Trade Promotion"
Runner-Up: DAWN, Karachi, Pakistan, "Breaking Free: DAWN 2001 Rate Card"

125,000-300,000

First Place: Herald-Tribune, Sarasota, Florida, USA, "Style Brochure"
Runner-Up: The Grand Rapids Press, Grand Rapids, Michigan, USA, "2001 Media Kit"

Over 300,000

First Place: Houston Chronicle, Houston, Texas, USA, "Chronicle 100 Briefcase"

Runner-Up: The Miami Herald, Miami, Florida, USA, "Travel Postcards"

Category 5: Promotion of a Newspaper Online Service

Under 50,000

First Place: Daily Camera, Boulder, Colorado, USA, "Come As You Are Campaign"

50,000-125,000

First Place: La Nación Line, Buenos Aires, Argentina, "La Nación Line Preview"
Runner-Up: Basler Zeitung, Basel, Switzerland, "Gepixeit Wie Gedruckt (As Pixeled as Printed)

125,000-300,000

First Place: The News Journal, Wilmington, Delaware, USA, "P.M. Updates"
Runner-Up: The Hartford Courant, Hartford, Connecticut, USA, "Content Campaign"

Over 300,000

First Place: O Globo, Rio de Janeiro, Brazil, "Traffic/Sugar Loaf"

Runner-Up: The Seattle Times, Seattle, Washington, USA, "NWsource Ad Campaign"

Runner-Up: Star Tribune, Minneapolis, Minnesota, USA, ".com Business Post Cards"

Category 6: Radio Promotion

50,000-125,000

First Place: El País, Montevideo, Uruguay, "La Biblia Ilustrada"

Runner-Up: Cape Argus, Cape Town, South Africa, "Forsyth on War and Crime"

125,000-200,000

First Place: The Hartford Courant, Hartford, Connecticut, USA, "Bob"
Runner-Up: The Evening Post, Wellington, New Zealand, "The Evening Post Campaign"
Runner-Up: The New Zealand Herald, Auckland, New Zealand, "Herald Radio Brand Campaign"

Over 300,000

First Place: The Philadelphia Inquirer, Philadelphia, Pennsylvania, USA, "Lardco Radio"

Runner-Up: El Tiempo, Bogotá, Colombia, "Máquina de Escribir (Marcha, Rock, Hipoca)

Runner-Up: San Francisco Chronicle, San Francisco, California, USA, "Sunday Launch Radio"

Category 7: Television Promotion

Under 50,000

First Place: Shepparton News, Shepparton, Victoria, Australia, "Advertising Classified Campaign"

Runner-Up: El Comercio, Quito, Ecuador, "Campaña Rediseño Periódico"

Runner-Up: The Journal Times, Racine, Wisconsin, USA, "More Local News Cable TV Ads"

50,000-125,000

First Place: La Prensa Gráfica, San Salvador, El Salvador, "La Tribuna Mundialista"
Runner-Up: El País, Montevideo, Uruguay, "Wet Floor - Hot - Handle With Care"
Runner-Up: Irish Examiner, Cork, Ireland, "Life Is Gripping"

125,000-300,000

First Place: The Hartford Courant, Hartford, Connecticut, USA, "Make Room"
Runner-Up: The Dominion, Wellington, New Zealand, "TAB Campaign"
Runner-Up: El Universal, Caracas, Venezuela, "Campaña Estratégica Estampas"
Runner-Up: The New Zealand Herald, Auckland, New Zealand, "Herald TV Brand Campaign"

Over 300,000

First Place: The Toronto Star, Toronto, Ontario, Canada, "Wake Up In a New Place"

Runner-Up: El Tiempo, Bogotá, Colombia, "Decisiones 'Tren, Lotería, Rock'"

Runner-Up: San Francisco Chronicle, San Francisco, California, USA, "Sunday Launch Television"

Runner-Up: Verdens Gang, Oslo, Norway, "Rumba"

Category 8: Outdoor/Point-of-Purchase/Display

Under 50,000

First Place: Daily Camera, Boulder, Colorado, USA, "Multi-Colored Campaign"

Runner-Up: The Journal Times, Racine, Wisconsin, USA, "More Local News, More Local Reporters"

50,000-125,000

First Place: The Modesto Bee, Modesto, California, USA, "Scoopy's Playland"
Runner-Up: The Eagle-Tribune, North Andover, Massachusetts, USA, "Truck Pictures"
Runner-Up: Reading Eagle Company, Reading, Pennsylvania, USA, "Sovereign Center Boards"

125,000-300,000

First Place: Göteborgs Posten, Göteborg, Sweden, "Local Knowledge"
Runner-Up: Pittsburgh Tribune-Review, Pittsburgh, Pennsylvania, USA, "22,000 New Pittsburgh Trib Readers"

Over 300,000

First Place: Die Zeit, Hamburg, Germany, "Die Zeit - Image Campaign"

Runner-Up: Fort Worth Star-Telegram, Fort Worth, Texas, USA, "Classified Billboards"

Category 9: Multi-Media Promotion

Under 50,000

First Place: Waikato Times, Hamilton, New Zealand, "Read In All the Right Places"

Runner-Up: Daily Camera, Boulder, Colorado, USA, "Multi-Colored Campaign"

Runner-Up: Hoosier Times, Bloomington, Indiana, USA, "Introduction of Hoosier Times"

50,000-125,000

First Place: Beeld, Gauteng, South Africa, "Beeld Campaign 2001"
Runner-Up: DAWN, Karachi, Pakistan, "DAWN Islamabad: Early Morning, Every Morning"

125,000-300,000

First Place: The New Zealand Herald, Auckland, New Zealand, "Herald Brand Campaign"
Runner-Up: Evening Times, Glasgow, Scotland, "Football Socks"
Runner-Up: The Hartford Courant, Hartford, Connecticut, USA, "Make Room"
Runner-Up: Richmond Times-Dispatch, Richmond, Virginia, USA, "Weekend Campaign"

Over 300,000

First Place: Los Angeles Times, Los Angeles, California, USA, "In Print, Online, Your Future Is Here."

Runner-Up: The Atlanta Journal-Constitution, Atlanta, Georgia, USA, "Latest Edition"

Runner-Up: El Tiempo, Bogotá, Colombia, "Clasificados Amor y Amistad"

Runner-Up: Fort Worth Star-Telegram, Fort Worth, Texas, USA, "Star-Telegram Re-Design Campaign"

Category 10: Newspaper Research/Data Books

Under 50,000

First Place: The Santa Fe New Mexican, Santa Fe, New Mexico, USA, "Market Survey"

Runner-Up: Bismarck Tribune, Bismarck, North Dakota, USA, "Research Piece"

50,000-125,000

First Place: Correio Braziliense, Brasilia, Brazil, "Brasilia, a Capital Market"
Runner-Up: The Macon Telegraph, Macon, Georgia, USA, "Best Buys Sales Presentation"

125,000-300,000

First Place: The Dominion and Evening Post, Wellington, New Zealand, "Capital Buy Presentation"
Runner-Up: Herald-Tribune, Sarasota, Florida, USA, "2001 Market Book"

Over 300,000

First Place: News Ltd., Sydney, New South Wales, Australia, "Starch Annual 2001"

Runner-Up: The Sacramento Bee, Sacramento, California, USA, "Market Book"

Category 11: Premiums/Incentives

Under 50,000

First Place: Daily Camera, Boulder, Colorado, USA, "Holiday Magnet"

Runner-Up: Townsville Bulletin, Townsville, Queensland, Australia, "Tasty Taipans"

50,000-125,000

First Place: Correio Braziliense, Brasilia, Brazil, "Pencil Holder and Calendar"
Runner-Up: La Nación, San José, Costa Rica, "Hitos"

125,000-300,000

First Place: Sydney Morning Herald, Sydney, New South Wales, Australia, "2002 Leunig Calendar"
Runner-Up: The Dominion and Evening Post, Wellington, New Zealand, "Dairy, Wine, Card and Bookmark"

Over 300,000

First Place: The Sunday Telegraph, Sydney, New South Wales, Australia, "Animals of the World Pin Collection"

Runner-Up: San Francisco Chronicle, San Francisco, California, USA, "Giants Collector Pins"

Runner-Up: St. Louis Post-Dispatch, St. Louis, Missouri, USA, "Weatherbird Lunch Box"

Category 12: Reader Contests

Under 50,000

First Place: Waikato Times, Hamilton, New Zealand, "Minibus"

Runner-Up: The Sioux City Journal, Sioux City, Iowa, USA, "Survivor Siouxland Style"

50,000-125,000

First Place: Cape Argus, Cape Town, South Africa, "Classifieds - I Spy"
Runner-Up: The Hamilton Spectator, Hamilton, Ontario, Canada, "Diamond Hunt"

125,000-300,000

First Place: Madison Newspapers, Madison, Wisconsin, USA, "Jerry's Hot Picks Bump n Run Challenge"
Runner-Up: Edmonton Journal, Edmonton, Alberta, Canada, "$5,000 Clue-In-To-Win"

Over 300,000

First Place: The Seattle Times, Seattle, Washington, USA, "My Hero Contest"

Runner-Up: The Atlanta Journal-Constitution, Atlanta, Georgia, USA, "Two for Two Tuesday"

Category 13: Community Service

Under 50,000

First Place: A Crítica, Manaus, Brazil, "Love Thy Neighbor"

Runner-Up: Daily Camera, Boulder, Colorado, USA, "Community Food Share Hunger Awareness"

50,000-125,000

First Place: Cape Argus, Cape Town, South Africa, "Embrace the Cape"
Runner-Up: La Opinión, Los Angeles, California, USA, "Children's Art Calendar"

125,000-300,000

First Place: The New Zealand Herald, Auckland, New Zealand, "Santa Parade"
Runner-Up: Herald-Tribune, Sarasota, Florida, USA, "Season of Sharing"
Runner-Up: Ottawa Citizen, Ottawa, Ontario, Canada, "National Capital Race Weekend"

Over 300,000

First Place: The Daily Telegraph, Sydney, New South Wales, Australia, "Free Books for Schools"

Runner-Up: Newsday, Melville, New York, USA, "FutureCorps Real Kids"

Category 14: Public Relations Programmes and Events

Under 50,000

First Place: The North Platte Telegraph, North Platte, Nebraska, USA, "Kids' Discover"

Runner-Up: Geelong Advertiser, Geelong, Victoria, Australia, "Tabloid Launch Breakfast"

50,000-125,000

First Place: Cape Argus, Cape Town, South Africa, "Castle Lite Gun Run"
Runner-Up: Quad City Times, Davenport, Iowa, USA, "Mega Millionaire"

125,000-300,000

First Place: The New Zealand Herald, Auckland, New Zealand, "Catching the Knowledge Wave"
Runner-Up: The Vancouver Sun, Vancouver, British Columbia, Canada, "Raise-A-Reader"

Over 300,000

First Place: St. Louis Post-Dispatch, St. Louis, Missouri, USA, "Weatherbird 100th Birthday"

Runner-Up: Star Tribune, Minneapolis, Minnesota, USA, "Unique Lives: inhale/exhale"

Category 15: Newspapers In Education (NIE)

Under 50,000

First Place: The Santa Fe New Mexican, Santa Fe, New Mexico, USA, "Free To Be"

Runner-Up: Daily Camera, Boulder, Colorado, USA, "Serial Story: The Monkey King"

Runner-Up: Observer-Reporter, Washington, Pennsylvania, USA, "NIE Back to School Promotion"

50,000-125,000

First Place: Prensa Libre, Guatemala, Guatemala, "Programa Educational La Prensa en tu Aula"
Runner-Up: Lincoln Journal Star, Lincoln, Nebraska, USA, "Extra Effort"

125,000-300,000

First Place: The New Zealand Herald, Auckland, New Zealand, "Rewarding Learning Minds - The New Zealand Herald's Schools Programme"
Runner-Up: The Age, Melbourne, Victoria, Australia, "The Age MS Read-a-Thon Ultimate Story"
Runner-Up: Edmonton Journal, Edmonton, Alberta, Canada, "Adopt A Country"

Over 300,000

First Place: The Boston Globe, Boston, Massachusetts, USA, "Ring Of Fire"

Runner-Up: The Orange County Register, Santa Ana, California, USA, "ocrTeen"

Category 16: New Revenue Generation

Under 50,000

First Place: The Monroe Evening News, Monroe, Michigan, USA, "Book & Posters"

Runner-Up: Telegraph Herald, Dubuque, Iowa, USA, "Hometown Heroes"

50,000-125,000

First Place: Valor Econômico, São Paulo, Brazil, "Estampa Magazine"
Runner-Up: Basler Zeitung, Basel, Switzerland, "Ticket Sales"
Runner-Up: Valor Econômico, São Paulo, Brazil, "Valor 1000"
Runner-Up: Valor Econômico, São Paulo, Brazil, "Valor Setorial"

125,000-300,000

First Place: Richmond Times-Dispatch, Richmond, Virginia, USA, "Furnish"
Runner-Up: The Charlotte Observer, Charlotte, North Carolina, USA, "Post Ads"

Over 300,000

First Place: El Tiempo, Bogotá, Colombia, "Biblioteca El Tiempo"

Runner-Up: MX, Melbourne, Victoria, Australia, "MX Trade Launch"

Category 17: Outstanding Results

Under 50,000

First Place: Townsville Bulletin, Townsville, Queensland, Australia, "Mick's Gone Mad"

Runner-Up: Ultimas Noticias (El Comercio), Quito, Ecuador, "Programa 'Resurgimiento'"

50,000-125,000

First Place: The Press, Christchurch, New Zealand, "Big Charity Auction"
Runner-Up: The Record, Stockton, California, USA, "NIE Sponsorships"

125,000-300,000

First Place: Edmonton Journal, Edmonton, Alberta, Canada, "2001 World Championships in Athletics"
Runner-Up: The Dominon and Evening Post, Wellington, New Zealand, "EasyPay"
Runner-Up: The New Zealand Herald, Auckland, New Zealand, "Rewarding Learning Minds - The New Zealand Herald's Schools Programme"
Runner-Up: Scottish Media Newspapers, Glasgow, Scotland, "Sunday Herald Brand Campaign"

Over 300,000

First Place: San Francisco Chronicle, San Francisco, California, USA, "Real Estate Tabloid"
Runner-Up: The Boston Globe, Boston, Massachusetts, USA, "Snow Globe Gift Subscription"
Runner-Up: Orlando Sentinel, Orlando, Florida, USA, "Dunkin' Donuts 'Great One' Coffee Promotion"