The 65th INMA/E&P Awards, honouring excellence in newspaper marketing worldwide, were presented 25 May 2000 at the INMA World Congress of Newspaper Marketing in New Orleans.

In 2000, the INMA/E&P Awards generated 1,501 entries from 209 newspapers from 27 different countries around the world. The judging took place in Vancouver, British Columbia, Canada, where the Vancouver Sun put together a team of top-notch advertising, newspaper, and marketing professionals to judge the competition. The judges selected first and second prizes for each of the categories in four circulation groups in 17 categories, from under 50,000 to over 300,000.

The Top 3 awards went to:

• Best of Show: The Australian, Surry Hills, New South Wales, Australia. (Photograph: From left, William F. Gloede, editor of Editor & Publisher (E&P); Frits Lahnstein, president of INMA; and Michael Miller, marketing director of News Ltd., Australia.)
  
• Excellence in Graphic Design: Frankfurter Allgemeine Zeitung, Frankfurt am Main, Germany.
  
• Excellence in Copywriting: Cape Times, Cape Town, South Africa.

Several newspapers won more than one award, led by the Cape Argus in Cape Town, South Africa, with five; the Cape Times in Cape Town, South Africa, and the Daily Camera in Boulder, Colorado, USA, with four each.

Judging annually is based on concept, creativity, copy/graphic design, production, and overall effectiveness, as well as results. Entries are judged in comparison to other entries.

Contest Committee Chairman Michael Kilgore, who is marketing communications director for the Tampa Tribune, was impressed with this year's entries. "There was some very good work at the small newsppaers," Kilgore said. "The size of the newspaper and the marketing budget obviously didn't prove to be a hindrance to many enterprising and imaginative entrants."

The international flair to the competition pushed the creative edge in 2000, Kilgore said. "Those marketing and promotion pieces pushed the boundaries and had a distinct edge to them," he said. "Whether that translates to successful marketing is something those companies would have to answer, but the entries certainly made for entertaining and provocative viewing."

INMA Executive Director Earl J. Wilkinson noticed an evolution from product marketing to brand marketing. "We saw many newspapers switching from product to brand marketing," Wilkinson said. "We're no longer just motivating sales for the moment but making the ground fertile for sales efforts down the road.

"There is so much competition for the eyeballs of consumers," he added. "Clearly the level of marketing in the past hasn't worked. Ads today have to elicit an emotional response. They need to shock you. Wake you up. Newspapers are starting to recognise that their ads have to stand out and say, 'Look at me!' "

2000 INMA/E&P Awards Winners:

Best of Show
The Australian, Surry Hills, New South Wales, Australia, Elizabeth Ross, 'Rethink Ink' (Category 2: In-Newspaper Promotion: Advertising circulation over 300,000)

Excellence in Copywriting:
Cape Times, Cape Town, South Africa, John Lloyd, 'Circumcision' (Category 1: In-Newspaper Promotion: Readership circulation 50,000- 125,000)

Excellence in Graphic Design
Frankfurter Allgemeine Zeitung, Frankfurt am Main, Germany, Grit Voss, 'There Is Always A Clever Mind Behind It' (Category 1: In-Newspaper Promotion: Readership circulation over 300,000)

Category 1: In-Newspaper Promotion: Readership
Under 50,000

1st: De Financieel Economische Tijd, Antwerp, Belgium, Herman Verwimp, 'Image' Campaign 1999
2nd: Waikato Times, Hamilton, New Zealand, Bernadette Kirkham, 'find*buy*sell it fast'

1st: Cape Times, Cape Town, South Africa, John Lloyd, 'Birdcage'
2nd: Cape Times, Cape Town, South Africa, John Lloyd, 'Circumcision'

1st: Aftenposten, Oslo, Norway, Anne Lise Gjetvik, 'Aftenposten Makes You A Little Wiser'
2nd: The News Journal, Wilmington, Delaware, USA, Joni Silverstein, 'Sunday Promotion'

1st: Frankfurter Allgemeine Zeitung, Frankfurt am Main, Germany, Grit Voss, 'There Is Always A Clever Mind Behind It'
2nd: San Francisco Chronicle, San Francisco, USA, Debra Hall, 'Columnist Ads'

Category 2: In-Newspaper Promotion: Advertising
Under 50,000

1st: Los Tiempos, Cochabamba, Bolivia, Fernando Canelas Diez de Medina, 'Drama Mexicano'
2nd: The North Platte Telegraph, North Platte, Nebraska, USA, Dee Klein, 'Pizza Perfect Garage Sale'

1st: El País, Montevideo, Uruguay, Leandro Gómez, 'Sabados Show Golpeados'
2nd: La Prensa Gráfica, San Salvador, El Salvador, Alex Monterrosa, 'Clasiguia Amarilla: Casco, Martillo, Puerta'

1st: The Times-Picayune, New Orleans, USA, Peggy Ranson, 'Mardi Gras 2000'
2nd: The Times-Picayune, New Orleans, USA, Peggy Stevenson, 'Classified Image' Campaign

1st: The Australian, Surry Hills, New South Wales, Australia, Elizabeth Ross, 'Rethink Ink'
2nd: Newsday, Melville, New York, USA, Cathie Soroko, 'ABC'

Category 3: Printed Materials: Readership
Under 50,000

1st: The Gaston Gazette, Gastonia, North Carolina, USA, Sherry Collins, 'Direct Mail'
2nd: Daily Camera, Boulder, Colorado, USA, Lulu Tupper, 'Direct Mail Flight'

1st: Correio Braziliense, Brasilia, Brazil, Luis Alberto Albuquerque, 'Renewal Subscription' Campaign 2
2nd: The Macon Telegraph, Macon, Georgia, USA, Ginger Crowe, 'Macon Madness Rack Card'

1st: The Dominion and The Evening Post, Wellington, New Zealand, Jason Henry, 'Tools For Schools'
2nd: The Dominion and The Evening Post, Wellington, New Zealand, Jason Henry, 'Postcards'

1st: The New York Times, New York City, USA, Carolyn Cedar, 'History Is Made Every Day'
2nd: Houston Chronicle, Houston, USA, Jerry Ann Ferguson, 'Hotel Brochure'

Category 4: Printed Materials: Advertising
Under 50,000

1st: Post, Durban, South Africa, Lorne Maclaine, 'Post's Readership Rockets'
2nd: Southport Visitor/Formby Times, West Lancashire, United Kingdom, Andrew Colwell, 'A Dickens Of A Christmas'

1st: The Mobile Register, Mobile, Alabama, USA, Brett Foster, 'Classified Bill Stuffers'
2nd: Basler Zeitung, Basel, Switzerland, Daniel Fasnacht, 'Announcement Dreiland-Zeitung'

1st: Austin American-Statesman, Austin, Texas, USA, Renet Presas, 'XLR8'
2nd: Las Vegas Review-Journal, Las Vegas, USA, Trudy Patterson, 'Las Vegas Invitational'

1st: News Limited, Surry Hills, New South Wales, Australia, Elizabeth Ross, 'Rethink Ink'
2nd: The Sunday Times, Perth, West Australia, Australia, Peter Clark, 'Caxton Award Promotion'

Category 5: Promotion of a Newspaper Online Service
Under 50,000

1st: The Herald-Times, Bloomington, Indiana, USA, Josh Hampton, E-M@LL
2nd: Daily Camera, Boulder, Colorado, USA, Lulu Tupper, 'GoShopBoulder' Brochure

1st: Basler Zeitung, Basel, Switzerland, Daniel Fasnacht, 'The Informative Click'
2nd: Morgunbladid, Reykjavik, Iceland, Margrét Sigurdardóttir, 'Always Something New'

1st: Lexington Herald-Leader, Lexington, Kentucky, USA, Dave Wilkinson, 'kentucky.com'
2nd: Dayton Daily News, Dayton, Ohio, USA, Kelly Mikesell, 'Click Click Sold/Hired'

1st: Los Angeles Times, Los Angeles, USA, Julie Rowey, 'latimes.com' Relaunch Campaign
2nd: Frankfurter Allgemeine Zeitung, Frankfurt am Main, Germany, Grit Voss, 'The F-A-Z Job Market' Online Edition

Category 6: Radio Promotion
Under 50,000

1st: a.m. de León, León, Gto Mexico, Elizabeth Sánchez Valdez, 'Zapatero' (Shoe Maker)
2nd: Neues Volksblatt, Linz, Austria, Helmut Kukacka, 'Täglich Mehr Einblick'

1st: Cape Argus, Cape Town, South Africa, John Lloyd, 'Speed Reader, Hurry Up, Wham Bam'
2nd: Cape Times, Cape Town, South Africa, John Lloyd, 'Baxter, Brains and Beauty, Bats'

1st: The New Zealand Herald, Auckland, New Zealand, Fran O'Sullivan, 'Rugby World Cup' Campaign
2nd: Spokesman-Review, Spokane, Washington, USA, John Baechler, 'Wake Up And Read It Radio'

1st: San Francisco Chronicle, San Francisco, USA, Debra Hall, 'Brand Radio'
2nd: The Philadelphia Inquirer, Philadelphia, USA, Dave Blazek, 'Slacker 3' Mega Job Section Radio

Category 7: Television Promotion
Under 50,000

1st: Daily Camera, Boulder, Colorado, USA, Lulu Tupper, 'Your Paper. Your News.'
2nd: De Financieel Economische Tijd, Antwerp, Belgium, Herman Verwimp, 'Brightness'

1st: Morgunbladid, Reykjavik, Iceland, Margrét Sigurdardóttir, 'Letter By Letter'
2nd: Cape Argus, Cape Town, South Africa, John Lloyd, 'Head Over Heels, Porch'

1st: Göteborgs-Posten, Göteborg, Sweden, Maria Ingvar, 'G.P. Aveny'
2nd: Spokesman-Review, Spokane, Washington, USA, John Baechler, 'Wake Up And Read It TV '

1st: Los Angeles Times, Los Angeles, USA, Julie Rowey, 'Breaking Story'
2nd: Verdens Gang, Oslo, Norway, Cecilie Thue, 'Puppy Love'

Category 8: Outdoor/Point-of-Purchase/Display
Under 50,000

1st: De Financieel Economische Tijd, Antwerp, Belgium, Herman Verwimp, 'Cameleon'
2nd: Yakima Herald-Republic, Yakima, Washington, USA, Deb Treusdell, 'Got Ideas?'

1st: Times Colonist, Victoria, British Columbia, Canada, Todd Babick, 'Golfing, Wear Yourself Out, Local Dirt' Busboards
2nd: Nottingham Evening Post, Nottingham, England, John Spencer, 'Mini A-Boards'

1st: Göteborgs-Posten, Göteborg, Sweden, Maria Ingvar, 'Paper Boy Recruitment' Signs
2nd: Göteborgs-Posten, Göteborg, Sweden, Maria Ingvar, 'Local Newspaper IV' Campaign 1 of 2

1st: Süddeutsche Zeitung, Munich, Germany, Vivian Mayer-Nothafft, 'Campus Promotion'
2nd: The Toronto Star, Toronto, Canada, Lorne Silver, 'Crime Scene Tape'

Category 9: Multi-Media Promotion
Under 50,000

1st: El Heraldo, Tegucigalpa, Honduras, Rino Marzocco, 'Campaña Anunciantes'
2nd: The Gaston Gazette, Gastonia, North Carolina, USA, Sherry Collins, 'Building A Newspaper'

1st: El País, Montevideo, Uruguay, Leandro Gómez, CD-Temas De Amor Parejas'
2nd: Journal de Quebec, Montreal, Canada, Daniel Careau, 'Annonces Classes: D'collage'

1st: Austin American-Statesman, Austin, Texas, USA, Renet Presas, 'The Paper Of Central Texas'
2nd: The New Zealand Herald, Auckland, New Zealand, Fran O'Sullivan, 'Rugby World Cup' Campaign

1st: The Toronto Star, Toronto, Canada, Lorne Silver, 'If It Affects You'
2nd: The Sacramento Bee, Sacramento, California, USA, Garth Nearents, 'Scratch'n'Sniff'

Category 10: Newspaper Research/Data Books
Under 50,000

1st: The Santa Fe New Mexican, Santa Fe, New Mexico, USA, Nik Cecere, 'Market Survey'
2nd: LeDroit, Ottawa, Ontario, Canada, Claude Tremblay, 'Agenda Publicitaire'

1st: Prensa Libre, Guatemala, Guatemala, Alex Guzmán, 'Guia Para El Anunciante'
2nd: The Gainesville Sun, Gainesville, Florida, USA, Reed Baker, 'The Greater Gainesville Market Study'

1st: Pioneer Press, St. Paul, Minnesota, USA, Carolyn Robertson, 'Dayton's Research Book'
2nd: The Times-Picayune, New Orleans, USA, Aileen Kelly, 'New Orleans Market Highlights'

1st: The Sacramento Bee, Sacramento, California, USA, Garth Nearents, 'Market Book/CD'
2nd: Fort Worth Star-Telegram, Fort Worth, Texas, USA, Jack Ogle, 'What Do You Want To Know?' Information Kit

Category 11: Premiums/Incentives
Under 50,000

1st: Antelope Valley Press, Palmdale, California, USA, Cherie Bryant, 'Aerospace Poster'
2nd: The Gaston Gazette, Gastonia, North Carolina, USA, Sherry Collins, 'Hammer Invitation'

1st: The Tribune, Mesa, Arizona, USA, Richard Davis, 'Tribune Mouse Pad'
2nd: Cape Argus, Cape Town, South Africa, John Lloyd, 'Whoopee Invitation'

1st: Neue Westfälische, Bielefeld, Germany, Ilke Lädemann, 'Modellauto 'Beetle' NW Relaunch'
2nd: The New Zealand Herald, Auckland, New Zealand, Jude Huang, 'Club 1000 Promotion'

1st: Frankfurter Allgemeine Zeitung, Frankfurt am Main, Germany, Grit Voss, 'Calendar 2000'
2nd: Fort Worth Star-Telegram, Fort Worth, Texas, USA, Diane Wigger, '1900's Book'

Category 12: Reader Contests
Under 50,000

1st: The Daily News, Halifax, Nova Scotia, Canada, Adrienne MacKinnon, 'Y2K Bug'
2nd: Telegraph Herald, Dubuque, Iowa, USA, Connie Gibbs, 'Great Grocery Giveaway'

1st: Cape Argus, Cape Town, South Africa, John Lloyd, 'Classified I Spy Contest'
2nd: Pensacola News Journal, Pensacola, Florida, USA, Sherry Hartnett, 'Are You Hip? Springfest Contest Ad'

1st: The Evening Post, Wellington, New Zealand, Jason Henry, 'The Money Game'
2nd: The Gazette, Montreal, Canada, Ron Ogden, 'Bye Bye Bills'

1st: Pittsburgh Post-Gazette, Pittsburgh, Pennsylvania, USA, Tracey DeAngelo, 'Take It Easy' Contest
2nd: The Seattle Times, Seattle, USA, Robert Blethen, 'Catch Some Air' Sweepstakes

Category 13: Community Service
Under 50,000

1st: Diario Tiempo, San Pedro Sula, Honduras, Ricardo Hidalgo, 'Campaña Anti-Secuestro'
2nd: The Herald-Times, Bloomington, Indiana, USA, Josh Hampton, 'Hoosier Hills Food Drive'

1st: El País, Montevideo, Uruguay, Leandro Gómez, 'Violencia En Las Discotecas'
2nd: The Macon Telegraph, Macon, Georgia, USA, Ginger Crowe, 'Ronald McDonald House'

1st: The News Journal, Wilmington, Delaware, USA, Joni Silverstein, 'Needy Family Fund'
2nd: The Vancouver Sun, Vancouver, British Columbia, Canada, Jamie Pitblado, 'Raise-a-Reader Day'

1st: Fort Worth Star-Telegram, Fort Worth, Texas, USA, Diane Wigger, 'Fire Fighters Ad'
2nd: The Dallas Morning News, Dallas, USA, Kate Rose Murphy, 'The Dallas Morning News Charities' Campaign

Category 14: Public Relations Programmes and Events
Under 50,000

1st: The Herald, Rock Hill, South Carolina, USA, Lisa Sullivan, 'BUZZ Kid's Club'
2nd: The Santa Fe New Mexican, Santa Fe, New Mexico, USA, Nik Cecere, '150th Anniversary Party'

1st: Cape Argus, Cape Town, South Africa, John Lloyd, 'Millennium Party'
2nd: The Sun News, Myrtle Beach, South Carolina, USA, Denise Mullen, 'Hand In Hand Art Exhibit'

1st: The State, Columbia, South Carolina, USA, Steve Burlison, 'Summer Concert'
2nd: The Press-Enterprise, Riverside, California, USA, Joe Frederickson, 'Fiesta De La Familia'

1st: Houston Chronicle, Houston, USA, Jerry Ann Ferguson, 'ASID Call For Entries'
2nd: The Seattle Times, Seattle, USA, Robert Blethen, 'Unity Conference'

Category 15: Newspapers In Education (NIE)
Under 50,000

1st: Daily Camera, Boulder, Colorado, USA, Lulu Tupper, 'Millennium Package'
2nd: Mail Tribune, Medford, Oregon, USA, Mary Hills, 'Classroom Tribune'

1st: The Herald-Sun, Durham, North Carolina, USA, Beth Deacon, 'Buggin'
2nd: The Tribune, Mesa, Arizona, USA, Richard Davis, 'Heard Museum Program'

1st: The Gazette, Montreal, Canada, Ellen Laughlin, 'Action Against Violence'
2nd: The Record, Hackensack, New Jersey, USA, Sherry Cole, 'Discover The World With NIE'

1st: Chicago Tribune, Chicago, USA, Helen Lightstone-Bloch, 'Earth Day'
2nd: Orlando Sentinel, Orlando, Florida, USA, Frank Carter, 'Tobacco Prevention

Category 16: New Revenue Generation
Under 50,000

1st: Los Tiempos, Cochabamba, Bolivia, Fernando Canelas Diez de Medina, 'La Campaña Del Milenio'
2nd: Los Tiempos, Cochabamba, Bolivia, Fernando Canelas Diez de Medina, 'Sangre Roja'

1st: Bangor Daily News, Bangor, Maine, USA, Elizabeth Hansen, 'Headlines In History'
2nd: El País, Montevideo, Uruguay, Leandro Gómez, 'CD-Temas De Amor Parejas'

1st: Daily Herald, Arlington Heights, Illinois, USA, Shawn Lenaghan, 'Crossing Centuries'
2nd: Omaha World-Herald, Omaha, Nebraska, USA, Dave Griebel, 'Omaha Times Remembered'

1st: The New York Times, New York City, USA, Amy Heit, 'From Cause To Cure Advertorial Series'
2nd: The New York Times, New York City, USA, Amy Heit, 'Online Shopping Advertorial'

Category 17: Outstanding Results
Under 50,000

1st: The Herald, Rock Hill, South Carolina, USA, Lisa Sullivan, 'The Herald's Children's Initiatives: Partners For Children'
2nd: Daily Camera, Boulder, Colorado, USA, Lulu Tupper, 'Millennium Trust Results'

1st: Home News Tribune, East Brunswick, New Jersey, USA, Sabrina Echeverria, 'Day In The Life'
2nd: Connecticut Post, Bridgeport, Connecticut, USA, Brenda MacDonald, 'Autopix'

1st: Dernières Nouvelles D'Alsace, Strasbourg, France, Francis Hirn, 'Relance Des DNA Du Lundi'
2nd: The Evening Post, Wellington, New Zealand, Jason Henry, 'Tools For Schools'

1st: Star Tribune, Minneapolis, USA, Roberta Lind/Tim Sumption, 'Weather Tracker'
2nd: The Age, Melbourne, Australia, Kristen Boschma, 'The Age Adelaide' Campaign