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The Earl Blog | 15 May 2012
INMA to news industry: what’s next?
As the Los Angeles World Congress closed the loop on culture change as a leadership topic, INMA looks to five emerging topics for the news industry to consider: the smartphone boom, new product development strategy, core competencies, the digital advertising rulebook, and the people equation. By Earl J. Wilkinson ... More
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- format change
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16 May 2012
Focus on local news, media savvy increasing digital reach
Despite Australia’s general dip in online news readership, News Limited’s Gold Coast Bulletin has seen significant increases for the past two years. Here’s some insight into how. By Ryan Miles ... More
16 May 2012
Innovative “un-newspaper” seeks new, local audience
The Press-Enterprise partners with a local platform to automate the curation of its local, sometimes-overlooked news. The result is a ZIP-coded, reader-specific, intuitive online experience. By Andrew McFadden ... More
13 May 2012
In newsmedia industry, message trumps medium
As with the dawn of language and the invention of the printing press, the novelty of today's new digital delivery models — the medium — will soon fade and allow us to focus on what really matters: the message they deliver. By Joe Talcott ... More
14 May 2012
Brand campaign engages newspaper, readers at deeper level
Dainik Jagran’s “Awakening” campaign links reader stories to the newspaper’s brand image, engaging more than 2,000 readers who shared their stories and thousands of others who were inspired by them. ... More
9 May 2012
Video captures emotion, celebrations of INMA Awards dinner
Whether you missed some of the action or just want to relive spectacular moments from the 2012 INMA Awards Dinner, you'll enjoy this highlights video. Be sure to check out ... More
8 May 2012
30 of world's top newsmedia marketing campaigns honoured with INMA Awards
Thirty (30) first-place winners in the INMA Awards 2012 competition are unveiled at the association’s World Congress in Los Angeles. The New York Times wins “Best in Show,” followed by ... More
9 May 2012
L.A. conference delegates relate conference presentations to challenges back home
Some 25 delegates to the INMA World Congress in Los Angeles May 6-8 share their thoughts on the conference sessions and how they relate back to the challenges at their ... More
9 May 2012
Photos from INMA Awards dinner showcases evening of celebration
The 2012 INMA Awards Dinner was a fabulous occasion. Check out these photos. See you next year! ... More
8 May 2012
McKinsey to news publishers: digital revenue model has 4 tenets
A sustainable digital revenue model for newsmedia companies should be based on sponsorship at scale, proprietary lead generation, consumer-paid access, and digital video, said Michael Lamb, a principal at McKinsey ... More
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