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89 finalists selected in INMA Awards competition for best media sales, marketing initiatives INMA News Blog | 2 March 2015

89 finalists selected in INMA Awards competition for best media sales, marketing initiatives

INMA Awards 2015 competition garners 578 entries from 190 companies in 38 countries. First-place recipients will be announced May 12 at INMA World Congress in New York. By Dawn McMullan ... More



Sustainability Matters Blog Looking for the perfect privacy policy template for media publishers? Here it is 3 March 2015

Looking for the perfect privacy policy template for media publishers? Here it is

Though there is no standard style for privacy policies, all major publications have them, and they all have similar attributes. Here is one based on the policies of five publishers: The Guardian, The New York Times, South China Morning Post, The Globe and Mail, and Fairfax Media. By Andrée Gosselin O’Meara ... More

Ideas Blog Aftonbladet maximises lifetime value of audience with user database 3 March 2015

Aftonbladet maximises lifetime value of audience with user database

Schibsted’s Aftonbladet is working to increase data collection, leverage information of users across platforms and products, personalise the user experience, and use insights for new product development. By Jeremy C. Fox ... More

Media Research Blog De Persgroep offers advertisers 5 multi-media campaign performance metrics 2 March 2015

De Persgroep offers advertisers 5 multi-media campaign performance metrics

Complex research metrics offered by Persgroep Advertising provide advertisers with insight such as how often particular market demographics use certain platforms and channels. By Ilse Peeters ... More

INMA 2015 World Congress
Media Leaders How your non-traditional competitors are attracting Generation Y readers 1 March 2015

How your non-traditional competitors are attracting Generation Y readers

Digital publications such as BuzzFeed, 9Gag, and similar European Web sites are attracting young readers at an alarming rate and should be considered serious competitors in the news media industry. By Gerold Riedmann ...   More

Innovative Advertising Solutions Wanted: Sales people empowered by management to sell 1 March 2015

Wanted: Sales people empowered by management to sell

Organisations need to enable their best sales employees with adequate support systems and the opportunity to work within verticals instead of geographical regions to produce the best results. By Adam Burnham ...   More

Bottom-Line Marketing #AdviceForYoungJournalists from a sales, marketing perspective 26 February 2015

#AdviceForYoungJournalists from a sales, marketing perspective

Young journalists should be aware of emerging trends, especially as they relate to mobile platforms, creating a quality customer experience, and personal engagement — because all lead to increased revenue. By Phil Schroder ...   More


Satisfying Audiences Media companies bring Academy Awards to digital audiences 25 February 2015

Media companies bring Academy Awards to digital audiences

Los Angeles Times, New York Times, Facebook, and Twitter take creative advantage of the Academy Awards with a myriad of multi-media content, including interactive quizzes, photo and video content, and a live stream of social chatter. By Kathleen Coleman ...   More

Innovative Advertising Solutions Think like your customer’s customer 25 February 2015

Think like your customer’s customer

Advertising managers should think about how their customer’s customers shop and make decisions in online spaces to help maximise conversion success. By Darrell Kunken ...   More

Satisfying Audiences 5 ways companies are missing the mark with targeted marketing 24 February 2015

5 ways companies are missing the mark with targeted marketing

Targeted marketing sounds good in theory. But marketers need to find a way to adjust for one-time purchases, changes in taste, and movement across devices while still avoiding the antiquated spray-and-stick tactic. By Claire Hawley ...   More

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