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8 ways connected devices will change everyday life for your consumer Mobile + Tablets Blog | 23 July 2014

8 ways connected devices will change everyday life for your consumer

New technology includes devices that make our daily lives easier by analysing personal data and customising products and services appropriately. What media companies do with this change in consumer behaviour could be key to the industry’s future. By Mark Challinor ... More



Ideas Blog Digital content campaign drives Sunday readership at Austin American-Statesman 23 July 2014

Digital content campaign drives Sunday readership at Austin American-Statesman

A hugely successful collaboration among the media company’s editorial, marketing, and audience departments directs readers to specific Sunday content with strategic digital outreach, including e-mail best practices. By Neil Stout ... More

Innovative Advertising Solutions Blog 6 reasons to reconsider time spent with media when considering ad placement 22 July 2014

6 reasons to reconsider time spent with media when considering ad placement

It isn’t enough to compare time spent with a particular medium when deciding where to place advertising dollars. A number of other factors, including engagement and frame of mind, should also be considered. By Suzanne Raitt ... More

Ideas Blog La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content 22 July 2014

La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content

Proving Saturday is a day like no other, readership of the 20-page “Sábado” is 30% above other supplements. Within the first year, advertising in the supplement represents 20% of total Saturday ad income. By Bárbara Branowski ... More

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Ideas Blog Times of India uses Augmented Reality app to engage print readers 21 July 2014

Times of India uses Augmented Reality app to engage print readers

Since launching in early 2013, The Times Group’s Alive application has been downloaded almost one million times, with readers spending more than three minutes per use and 300 advertisers signing on. By Sheena Kapoor ...   More

Media Research Research helps SPH Magazines make an ROI case for print advertising 21 July 2014

Research helps SPH Magazines make an ROI case for print advertising

An advertising research study in Singapore seeking to justify magazine advertising placement found the print medium highly engaging and a trusted source of information. In looking at the audiences of 10 magazines targeting women, the study found 60% of readers find magazine content — ads and editorial — valuable. By Gloria Arlini ...   More

Satisfying Audiences The tablet vs. the smartphone: What is the device of the future? 20 July 2014

The tablet vs. the smartphone: What is the device of the future?

People are using tablets and smartphones at increasing rates to access and read news. Simultaneously, their media consumption habits are changing. Recent research indicates media companies need to make quick decisions about which platform they will push most. By Sandy MacLeod ...   More


Mobile + Tablets VG+ shares pros and cons of Apple’s Newsstand: Is it worth it for your app? 20 July 2014

VG+ shares pros and cons of Apple’s Newsstand: Is it worth it for your app?

If your media company plans to release a news or magazine app, there are several factors to consider before deciding to include it in Apple’s Newsstand. Verdens Gang found Newsstand’s few advantages — help with app discoverability and promotion, for example — were outweighed by its drawbacks, such as no home screen real estate. By Padraic Woods ...   More

Satisfying Audiences Events can help media companies balance uneven revenue streams 17 July 2014

Events can help media companies balance uneven revenue streams

Media companies are perfectly positioned to host and promote revenue-producing events in their communities — which not only generate local good will and exposure, but also provide the all-important “third leg” to their revenue stool. By John Newby ...   More

Innovative Advertising Solutions Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences 17 July 2014

Sacramento Bee creates easy, interactive brochure to help advertising staff sell audiences

To better equip its sales team in the field, The Sacramento Bee developed a new arrow for its sales presentation quiver: a four-page brochure that details how the media company can find and deliver to a client’s most important audience segments. By Darrell Kunken ...   More

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