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Bottom-Line Marketing Blog | 21 May 2013
3 steps to e-mail nirvana
A quality customer e-mail database is still the marketing holy grail, especially when you leverage your online customer service, maximise your offline customer service, and integrate other data. By Lon Haenel ... More
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21 May 2013
Fairfax creates national tourism commission campaign to promote down time
Three-step print + digital campaign tries to boost South Australia tourism with innovative getaway to Kangaroo Island. By Omri Godijn ... More
20 May 2013
Lessons from INMA World Congress: No revenue diversification without risk
Although investments in digital marketing services don't come without risks, choosing not to enter this brave new world could turn out to be a bigger gamble. By Tyler Mack ... More
20 May 2013
Partnership between monks, De Standaard exemplifies successful activation marketing campaign
The beer brewed by monks of Westvleteren is legendary. And usually difficult to get. But when the monks needed to fund a new abbey, they partnered the marketing power of their product with De Standaard. By Emmanuel Naert ... More
19 May 2013
Extra! Extra! Shouldn’t your marketing team work in real time like your newsroom?
First, the worlds of politics, branding, marketing, and advertising stole a page from conventional newsrooms. Now it's time to steal it back, by using social networks for real-time marketing programmes that inform and delight our audiences. By Cynthia Collins ... More
19 May 2013
Irish Times’ multi-media campaign lets customers tell story of whiskey advertiser
Print + digital campaign for Powers Whiskey sparks short story competition, raises money for hospice foundation. By Viv Maher ... More
16 May 2013
Killer whales make a creative splash for Toronto Star, British Columbia tourism
The Toronto Star partnered with Destination British Columbia to create an integrated advertising campaign that included wraps, inserts — even a whale song inside newspaper boxes. By Tami Coughlan ... More
15 May 2013
News industry revolution must begin with evolution
Just as plants and animals (and gold prospectors) adapted to the extreme environment of Death Valley, the news industry must now evolve so it can live and thrive in a world dominated by Silicon Valley. Video might be the place to start. By Otto Sjöberg ... More
15 May 2013
Social media and the Malaysia general election
For more and more readers, breaking news is coming to us via social networks. Are our news brands deep enough to occupy mind-share as our content is shared out as tweets and status updates? By Alvin Lim ... More
14 May 2013
Hiking the Customer Decision Journey
Like a hike with surprising twists and turns, today’s better business model pivots away from the traditional linear funnel by drawing customers into a circular, multi-dimensional “loyalty loop.” By Claire Hawley ... More
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