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Ideas Magazine | 8 February 2012
Results turn reluctant publisher into paywall fan
Concord Monitor’s paywall has increased home delivery and online revenue, as well as Sunday print sales. By John Winn Miller ... More
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7 February 2012
Treating mobile like the fourth, unique media channel it is
Successfully going mobile means so much more than offering watered-down versions of your fixed-line content to customers on the go. By Dirk Barmscheidt ... More
7 February 2012
Closing the loop on customer data
Why a closed-loop CRM system is a necessity at a time when customers are engaging with us in so many ways. By Vikas Khorona ... More
6 February 2012
Digital first sometimes means mobile first
Göteborgs-Posten keeps up with Sweden’s increasing mobile trends with page views increasing 1700% since the newspaper’s iPhone app debuted. By Gunnar Springfeldt ... More
5 February 2012
Facebook’s IPO: Going public with your privacy
Keep your friends close and your shareholders closer. Facebook last week filed for its long-anticipated initial public offering. The US$5 billion offering is the largest in Silicon Valley history and ... More
2 February 2012
Will you allow Aurasma to impact your product?
How many of you reading this blog post have ever heard of “Aurasma?” If you haven't heard of this new technology, I would suggest you Google it and spend a ... More
2 February 2012
Interactive marketing requires different culture and practices
With 35 cents of every ad dollar projected to be spent on interactive marketing by 2016, (Forrester Research, U.S. Interactive Marketing Forecast 2011 to 2016), newspapers must quickly change their ... More
1 February 2012
Interactive iPad magazines engage new readers
MediaCorp releases two iPad magazines, getting a timely jump on consumer tablet habits and engaging readers and sponsors worldwide. ... More
31 January 2012
Newspaper for children expands its connections
A year after its debut, Kleine Kinderzeitung continues to prove the revenue and readership potential of a comprehensive product directed at a niche target group. ... More
30 January 2012
Competing and winning in the group-buying sector
Local group deals purchased by Archant newspapers increase revenue 400% and audience growth 1,000% in a year’s time. ... More
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Ideas Magazine highlights cutting-edge thinking, strategies that work, and practical sales and marketing best practices by the world's leading newsmedia companies aiming to grow audience, advertising, and brand. The magazine is written by INMA members ... for INMA members.
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