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4 reasons mobile video ad spend is growing, how publishers should respond Mobile + Tablets Blog | 1 September 2014

4 reasons mobile video ad spend is growing, how publishers should respond

Mobile video is part of the digital culture now, and all indicators point to the fact that it’s not going away any time soon. Understanding the underlying causes of the trend — smartphone sales, changes in social networks and technologies, and consumer-created content — will help brands align this tool within their larger advertising strategies. By Lorna White ... More



Culture Change Blog Postmedia editors come together to develop one touch, one design, one newsroom 1 September 2014

Postmedia editors come together to develop one touch, one design, one newsroom

In the face of budget cuts, Postmedia’s editors decided they were stronger together than apart. In response, they developed a cohesive strategy with leadership buy-in that strengthened all of the company’s newsrooms. By Lou Clancy ... More

Satisfying Audiences Blog Ours is an industry full of contradictory truths that must be met head-on for long-term survival 28 August 2014

Ours is an industry full of contradictory truths that must be met head-on for long-term survival

Facing a landscape of unknowns, many media organisations are unsure of what to believe. However, companies that don't act because they don't know what to do may fare worse than those that take a chance on something new, even in the face of uncertainty. By John Newby ... More

Mobile + Tablets Blog The problem with re-targeted advertising: It never ends 27 August 2014

The problem with re-targeted advertising: It never ends

Re-targeted advertising sounds good in theory, but media companies employing this strategy would be wise to fully understand how and why it can annoy and offend customers instead of acquiring them. By David Murphy ... More

INMA European News Media Conference | Tallinn
Bottom-Line Marketing News Tribune mines Big Data for reader acquisition, retention 27 August 2014

News Tribune mines Big Data for reader acquisition, retention

Big Data can be daunting, but The News Tribune has found strategic ways to utilise it to gain and sustain readers, and to understand more about the habits of its audience. By Phil Schroder ...   More

Keynote When it comes to the future, is your media company a pioneer, revolutionary, evolutionary, or in denial? 25 August 2014

When it comes to the future, is your media company a pioneer, revolutionary, evolutionary, or in denial?

Best practices and case studies are what our industry thrives on. But it is, finally, time to stop emulating and start innovating? Differing types of media companies — pioneers, revolutionaries, evolutionaries, and those in denial — all have their roles to play in the successes and failures of the industry. How is your company curating the basic components of media: content, markets, and technology? By Jim Chisholm ...   More

Ideas Blog Austin American-Statesman holiday campaign drives engagement, helps local families 26 August 2014

Austin American-Statesman holiday campaign drives engagement, helps local families

In its 15th year, the Austin American-Statesman’s “Season of Caring” campaign partners with regional charities to raise money for 12 families in December. In 2013, the initiative raised more than US$644,000 in donations, engaging more than 2,500 readers and businesses. By Shannon Cockrell ...   More


Social Media Chinese Web blockades highlight alternative Internet, social media tools 26 August 2014

Chinese Web blockades highlight alternative Internet, social media tools

Though the Great Firewall prevents those in China from accessing sites like Twitter, Facebook, and even Google, there is a rich online culture that makes up an Internet presence most English-speakers don't even know about. By Alvin Lim ...   More

Satisfying Audiences Research shows readers lose trust with native advertising. Is the revenue worth it? 24 August 2014

Research shows readers lose trust with native advertising. Is the revenue worth it?

Using native advertising has been a successful strategy for some news media companies — BuzzFeed, The Atlantic, The New York Times, Huffington Post, and Mashable to name a few. But those thinking of incorporating it for financial reasons should also consider the intangible costs. By Elisabeth Clark ...   More

Ideas Blog Audience, advertisers embrace Die Welt’s Augmented Reality special edition 24 August 2014

Audience, advertisers embrace Die Welt’s Augmented Reality special edition

Axel Springer’s Die Welt was the first European daily newspaper available on the iPad and the first in Germany to introduce a paid content model. Now, with its “Die Welt der Zukunft” (“World of the Future”) Augmented Reality initiative, the title has audience and advertisers hooked on the technology. By Ulf Poschardt ...   More

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