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6 deep link tactics to drive traffic to mobile apps Mobile + Tablets Blog | 25 November 2014

6 deep link tactics to drive traffic to mobile apps

Deep linking content in a news media app using app development tools and extensions can lead to increased reader engagement. By Padraic Woods ... More



Bottom-Line Marketing Blog Anatomy of a successful subscriber acquisition e-mail campaign 25 November 2014

Anatomy of a successful subscriber acquisition e-mail campaign

To increase the success of a subscriber acquisition e-mail, target the right audience, create a quality message and call to action, build the e-mail properly, and follow up in a timely manner. By Scott Stines ... More

Media Leaders Media management: Boldly go where no one has gone before 24 November 2014

Media management: Boldly go where no one has gone before

As media companies evolve in the coming months and years, leadership will need to adjust to sudden changes, train employees to keep them up-to-date, and launch new initiatives. But at the center of these changes must be a commitment to remain human and lead with heart. By Frida Boisen ... More

Ideas Blog Visual journalism helps BBC solve 3 audience challenges 24 November 2014

Visual journalism helps BBC solve 3 audience challenges

BBC needed help showing audiences it is distinctive and modern, as well as a way to help audiences truly understand the news. From covering the landing of a robot on a comet to local hospital performance, the media company’s visual journalism team is leading its effort to connect with audiences in a multi-media market. By Amanda Farnsworth ... More

INMA Knows | Online Video
Ideas Blog Gannett’s full-service ad design group finds revenue in unexpected place 23 November 2014

Gannett’s full-service ad design group finds revenue in unexpected place

Several years into its debut, Gannett Imaging and Ad Design Center found its revenue opportunity in non-Gannett media company ad production. Persistence, patience, and flexibility finally (and literally) paid off. By Connie McGarrah ...   More

Satisfying Audiences 10 seasonal sales ideas for the circulation director who has everything 23 November 2014

10 seasonal sales ideas for the circulation director who has everything

News media organisations should prepare now to take advantage of creative marketing strategies going into the new year, such as Cyber Monday deals, gift card premiums, and direct mail campaigns to encourage new subscribers to sign up. By Lynne Brennen ...   More

Innovative Advertising Solutions McClatchy launches customer data center, provides advertisers with audience information 20 November 2014

McClatchy launches customer data center, provides advertisers with audience information

By combining a PRIZM life-stage segmentation of a business’ customers and a customer analysis profile, McClatchy is able to help advertisers make sound buying strategy decisions. By Darrell Kunken ...   More


Ideas Blog Dallas Morning News sports app offers differentiation within market 19 November 2014

Dallas Morning News sports app offers differentiation within market

With almost 100,000 downloads, SportsDay TALK has found a path to success in what might be considered a tricky market. The secret? Create something not already out there, like a pause option for live radio. By Mark Francescutti ...   More

Innovative Advertising Solutions Beyond the expected: 6 unique advertising ideas 18 November 2014

Beyond the expected: 6 unique advertising ideas

To target customers, news media companies are using creative advertising solutions such as sponsored content, Augmented Reality, and new strategies in digital spaces. By Suzanne Raitt ...   More

Satisfying Audiences Behind the scenes of Toronto Star’s C$10 million niche print business 17 November 2014

Behind the scenes of Toronto Star’s C$10 million niche print business

The Toronto Star successfully launched a C$10 million niche print business by investing in research, using reader panels and focus groups to test concepts, making the sign-up process simple, and offering a weekly price with an auto-pay system. By Sandy MacLeod ...   More

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