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How relevant is your newspaper? Satisfying Audiences Blog | 21 October 2014

How relevant is your newspaper?

Newspapers are still considered to be the most credible and comprehensive source of news and information for many people, but they must be relevant to resonate emotionally with readers. By Anne Crassweller ... More



Ideas Blog Meredith benefits from its data-driven approach to programmatic advertising 21 October 2014

Meredith benefits from its data-driven approach to programmatic advertising

Meredith sees programmatic as a tool to leverage its rich store of customer information. Once pricing began to rise and advertisers grew weary of third-party data, the media company seized its opportunity. By Mark Toner ... More

Ideas Blog New York Times partners with Citi for mobile native advertising solution 20 October 2014

New York Times partners with Citi for mobile native advertising solution

In conjunction with the launch of the largest bike-sharing programme in the United States, The New York Times and Citi partnered to create sponsored content within the media company's The Scoop app. By Tom Kulaga ... More

Culture Change Blog How much start-up culture do we need to attract young talent? 20 October 2014

How much start-up culture do we need to attract young talent?

Young professionals seek careers in start-ups because they want to work in a creative environment while playing a direct role in shaping a company’s future. Companies looking to hire them also need to prove they are worthwhile, meaningful employers. Axel Springer’s employer branding video addresses all these angles. By Tilmann Knoll ... More

INMA Knows | Online Video
Mobile + Tablets Mobile micro-payments: A largely untapped revenue stream for media 19 October 2014

Mobile micro-payments: A largely untapped revenue stream for media

As mobile payment technology becomes more readily available, media companies need to consider how to integrate it with content access and track readers through digital advertising models. By Mark Challinor ...   More

Bottom-Line Marketing 7 ways media companies — and Olive Garden — can attract Millennials 19 October 2014

7 ways media companies — and Olive Garden — can attract Millennials

To address readers’ changing needs, media companies need to retrain staff, update their image, and strive to become more authentic — not unlike the steps an American chain restaurant needs to take to attract today’s younger diners. By Phil Schroder ...   More

Bottom-Line Marketing Inside Gazette’s profitable digital innovation strategy 16 October 2014

Inside Gazette’s profitable digital innovation strategy

The Gazette uses an audience database and content management system to harness readership metrics, tactics used to increase rates while growing online subscriptions, and the company’s digital marketing services. Here’s a deep look at its revenue-generating initiatives. By Lon Haenel ...   More


Social Media Dissolving titles that separate digital employees in media companies 15 October 2014

Dissolving titles that separate digital employees in media companies

When new media isn’t new anymore, perhaps it’s time for media companies to rethink the way they assign titles working in the digital space. By Alvin Lim ...   More

Sustainability Matters 3 myth-busting sustainability strategies 15 October 2014

3 myth-busting sustainability strategies

The term “sustainability” has been vaguely defined and is inappropriately overused. But actually practicing sustainability as an ongoing journey in a way that doesn’t erode social and ecological systems — while doing more good for society as a whole — is something all organisations should strive for. By Andrée Gosselin O’Meara ...   More

Naturally Novak Traditional media companies should act as society builders 14 October 2014

Traditional media companies should act as society builders

In recent years, there has not been a clear picture of a society built upon success. However, media organisations are powerful change agents able to take a leadership role and help create stronger communities By Anette Novak ...   More

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