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2017: What media shifts in the next five years mean for newspapers  Ideas Magazine | 22 May 2012

2017: What media shifts in the next five years mean for newspapers

By 2017, there will be no printed metro newspapers, no local network TV stations, and few printed magazines. Weekly newspapers and video will be thriving. Tablets will be common and cheap. WiFi and WiMax will be everywhere. What do these and other predictions mean for the newspaper industry? By Shawn Riegsecker ... More



Audiencentricity Blog Paywalls and crunchy frogs: marketing lessons from Whizzo Chocolates 23 May 2012

Paywalls and crunchy frogs: marketing lessons from Whizzo Chocolates

As more and more newspapers jump on the bandwagon to monetise digital content, the newsmedia industry should come up with a more palatable term than "paywall." By Steve Nilan ... More

Out of the Box Blog Three “whoa” moments from INMA World Congress 2012  22 May 2012

Three “whoa” moments from INMA World Congress 2012

Culture change, the power of the product of journalism, and new monetisation models were three key topics that commanded the discussion at INMA World Congress 2012 in Los Angeles. By Kylie Davis ... More

Bottom-Line Marketing Blog Lessons about journalism’s future from the School of Rock 21 May 2012

Lessons about journalism’s future from the School of Rock

New opportunities for growth in the newsmedia industry are limited only by our bravery, nimbleness, and willingness to change. Just as the music industry adapted to the dawn of digital, the key for journalists will be to retrain and adopt new platform skills to better capitalise on the potentially broader audience. By Anne Wong ... More

INMA European Conference | The Hague
Ideas Magazine Mobile preferences shaping news habit 17 May 2012

Mobile preferences shaping news habit

A recent mobile media survey by the Reynolds Journalism Institute shows that consumers are using their mobile devices most often to communicate, look up entertainment options, look for non-news information, ...   More

Mobile + Tablets The revolution will be mobilised 16 May 2012

The revolution will be mobilised

The words of Earl Wilkinson, closing the INMA World Congress, are still ringing in my ears: “That 33% will affect your industry more than anything.” Earl, executive director and CEO ...   More

The Earl Blog INMA to news industry: what’s next? 15 May 2012

INMA to news industry: what’s next?

Last week’s INMA World Congress was both a beginning and an ending. The ending was closing loops on why and how culture change is a foundational step for transitioning to ...   More


Ideas Magazine Focus on local news, media savvy increasing digital reach 15 May 2012

Focus on local news, media savvy increasing digital reach

Despite Australia’s general dip in online news readership, News Limited’s Gold Coast Bulletin has seen significant increases for the past two years. Here’s some insight into how. ...   More

Ideas Magazine Innovative “un-newspaper” seeks new, local audience 15 May 2012

Innovative “un-newspaper” seeks new, local audience

The Press-Enterprise partners with a local platform to automate the curation of its local, sometimes-overlooked news. The result is a ZIP-coded, reader-specific, intuitive online experience. ...   More

Bottom-Line Marketing In newsmedia industry, message trumps medium 14 May 2012

In newsmedia industry, message trumps medium

Almost 50 years ago, Canadian educator, philosopher, and scholar Marshall McLuhan coined the phrase, “The medium is the message.” The 1960s were a golden age of mass media. John F. ...   More

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