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5 reasons publishers should think twice about Facebook’s tempting offer Media Leaders | 20 April 2015

5 reasons publishers should think twice about Facebook’s tempting offer

Facebook’s recent initiative to host news content on its own platform might sound like an appealing opportunity for publishers. But news media companies should seriously think about the repercussions of this arrangement before committing to it. By Gerold Riedmann ... More



Innovative Advertising Solutions Blog Great advertising packaging targets strategic people at strategic time 20 April 2015

Great advertising packaging targets strategic people at strategic time

Media sales teams must do more than sell advertising in print newspapers and online spaces. Strategic advertising bundling must now incorporate other products and services that target specific markets in appropriate circumstances. By Adam Burnham ... More

Mobile + Tablets Blog Uber: The ultimate mobile company? 19 April 2015

Uber: The ultimate mobile company?

Uber is one of the most successful companies based strictly around a mobile app. Alhough news media organisations may not see a direct correlation to the company, it’s wise to monitor its rise to success. By Lorna White ... More

Ahead Of The Curve Blog 4 advantages to single-vendor cloud software solution 19 April 2015

4 advantages to single-vendor cloud software solution

In choosing the best vendors for a company, opting for a single contractor helps ensure faster delivery of products, greater transparency, and smoother migration of existing systems with new platforms. By Peter Marsh ... More

INMA 2015 World Congress
Satisfying Audiences What newspapers can learn from alternative weeklies 16 April 2015

What newspapers can learn from alternative weeklies

Though most newspapers try to distance themselves from free weeklies, these alternative publications have made notable inroads regarding staffing, advertisers, and a more approachable vibe. By Dan Johnson ...   More

Innovative Advertising Solutions 8 news media innovators with bold initiatives 15 April 2015

8 news media innovators with bold initiatives

Media companies that evolve their traditional print offerings have created value-added mobile apps, found innovative ways to report on local issues, and trained staff to meet demand in the digital space. By Suzanne Raitt ...   More

Ideas Blog Ekstra Bladet sees e-commerce as a multi-platform strategy 15 April 2015

Ekstra Bladet sees e-commerce as a multi-platform strategy

The media company’s “let’s try it” approach to e-commerce has resulted in profitable ventures into digital projects and apps, gaming, and a self-service booking platform. By Shelley Seale ...   More


Mobile + Tablets Future of wearables affects media, medicine 14 April 2015

Future of wearables affects media, medicine

Though its mainstream use is still a ways off, wearable technology is starting to infiltrate aspects of the media, fashion, fitness, and medical industries. By Padraic Woods ...   More

Social Media When breaking news destroys trust in the digital age 14 April 2015

When breaking news destroys trust in the digital age

CNN and CCTV incorrectly reported on the death of Lee Kuan Yew to be the first to break the news. But in the race to be first, both lost credibility with readers. By Alvin Lim ...   More

Satisfying Audiences New York Times research finds young news readers seek reliable news sources 13 April 2015

New York Times research finds young news readers seek reliable news sources

Emerging Millennials recognise silly news stories when they read them and still seek discerning and reliable sources — which they are willing to pay for at some point — for serious news reporting, making them a legitimate reader audience to watch. By Sonia Yamada ...   More

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