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Washington Post focuses on revenue, audience opportunities of vertical video Ideas Blog | 2 May 2016

Washington Post focuses on revenue, audience opportunities of vertical video

News organisations are turning conventional video wisdom on its side, embracing vertical video to tell more intimate and effective stories — and advertisers will likely follow suit. By Micah Gelman ... More



Bottom-Line Marketing Blog How will local news media organisations fare in the age of distributed content? 2 May 2016

How will local news media organisations fare in the age of distributed content?

A recent INMA report notes the opportunities for legacy news media making the leap to a distributed content strategy. But it is unclear how local publishers will specifically reach each reader. By Scott Stines ... More

Conference Blog In the mobile Web vs. mobile app question, the answer is both 2 May 2016

In the mobile Web vs. mobile app question, the answer is both

Digital start-up Breaking News embraces mobile apps and the mobile Web, as both have a role in the mobile-focused world of news today. By Dawn McMullan ... More

Mobile Strategies Mobile, social should lead advertising strategy, leaving silos behind 1 May 2016

Mobile, social should lead advertising strategy, leaving silos behind

Instead of considering the capabilities of different media channels in silos, publishers should find ways to meld them so consumers can seamlessly navigate between them. By Lorna White ... More

INMA World Congress 2016 | London
Digital Strategies Herald Sun finds the future of video in photos 1 May 2016

Herald Sun finds the future of video in photos

The Herald Sun struggled to create video content that interested readers, so it took advantage of its backlog of photography and on-staff talent to develop video footage from photos. By Nathaniel Bane ...   More

Media Entrepreneur 4 myths about young readers 26 April 2016

4 myths about young readers

Many news publishers assume young readers will not pay for content and prefer short video content and listicle posts like those found on BuzzFeed. But their content preferences are actually much more nuanced, a trip to Stanford’s d.school shows. By Pit Gottschalk ...   More

Ideas Blog A.H. Belo’s new company proves value of print ads with performance-based pricing 26 April 2016

A.H. Belo’s new company proves value of print ads with performance-based pricing

In the right situation, a “pay-for-performance” pricing model for print ads can leverage data insight tools, deliver results for advertisers, and generate more revenue. By Richard Jones ...   More


The Earl Blog Politics, culture, and the game behind Big Data 25 April 2016

Politics, culture, and the game behind Big Data

Legacy media companies are adopting next-generation data analytics best practices at an accelerating speed. Yet how to grow the culture of Big Data within a reluctant media company might be more interesting. By Earl J. Wilkinson ...   More

Ideas Blog NavBharat Times engages readers with citizen journalism via WhatsApp platform 25 April 2016

NavBharat Times engages readers with citizen journalism via WhatsApp platform

The Hello!NBT Reporter project generates up to 400 story submissions per day from citizen journalists and engages civic-minded readers. By Kaustav Chatterjee ...   More

Mobile Strategies Mobile advertising spend bolstered by video, native 24 April 2016

Mobile advertising spend bolstered by video, native

Despite adblocking gaining momentum, advertising spending in the United Kingdom increased £1.01 billion in a single year, due in large part to the success of video and native advertising efforts. By David Murphy ...   More

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