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Building blocks of a local-rich strategy Satisfying Audiences Blog | 30 September 2014

Building blocks of a local-rich strategy

Media companies need to create a local-rich content strategy that addresses local interests, provides valuable incentives, and connects readers with advertisers. By Lynne Brennen ... More



Mobile + Tablets Blog 7 things to consider when using news-related push notifications 30 September 2014

7 things to consider when using news-related push notifications

Using app push notifications is a powerful way to reach engaged readers. But publishers need to consider several things — including frequency, timing, and personalisation — instead of just blasting news to an audience. By Padraic Woods ... More

Ideas Blog Gannett increases audience time spent with print by extending USA Today brand locally 29 September 2014

Gannett increases audience time spent with print by extending USA Today brand locally

“Butterfly” project debuted in 34 Gannett markets after asking readers what they want, testing that product, piloting the project in four markets, and promoting the additional content. The end result? An audience that spends more time with the expanded print edition, increased ad recall, and happy subscribers. By Maribel Perez Wadsworth ... More

Big Data For News Publishers Complacency won’t build revenue, but these 5 audience actions will 29 September 2014

Complacency won’t build revenue, but these 5 audience actions will

Publishers need to actively seek out audiences without losing customer data — and potentially the customers themselves — to traditional digital middlemen like Google. Styria Media Group is doing just that with an audience-driven “daily deal” e-commerce site. By John M. Lervik ... More

INMA European News Media Conference | Tallinn
Ideas Blog South China Morning Post uses anniversary to celebrate Hong Kong 28 September 2014

South China Morning Post uses anniversary to celebrate Hong Kong

As planning for SCMP’s 110th anniversary was underway, staff realised the mood in Hong Kong wasn’t celebratory. The media company’s “Celebrating Hong Kong” campaign decided to expand the celebration to include the entire country. By Wayne Knowles ...   More

Innovative Advertising Solutions Looking toward 2015: Stop being craptastic 28 September 2014

Looking toward 2015: Stop being craptastic

As publishing companies begin to think about advertising in the new year, they’ll need to think about new platforms and products, service strategies, and cost certainties. By Adam Burnham ...   More

Ideas Blog Danish Publisher Network increases revenue with digital recruitment product 25 September 2014

Danish Publisher Network increases revenue with digital recruitment product

Working with its recruitment partner Jobzonen, DPN created “Track and Trace” to help advertisers find high-level employee candidates. The product takes recruitment classifieds to the next step with a strategic blend of technology and partnerships. By Martin Jensen ...   More


Ideas Blog TMG shifts to advertiser-centered programmatic approach, doubles revenue 24 September 2014

TMG shifts to advertiser-centered programmatic approach, doubles revenue

TMG's Publisher Market is an automated-trading initiative, leading a broader transition from a channel approach to an advertiser approach. Revenue has doubled since 2009 while costs continue to decrease. By Mark Toner ...   More

Ideas Blog Dallas Morning News, ad agency partner on content marketing business 24 September 2014

Dallas Morning News, ad agency partner on content marketing business

With Speakeasy, The Dallas Morning News entered into new territory. Once the media company and its joint venture strategic content marketing agency agreed independence was best, Speakeasy learned a lot about marketing for today’s client. By Dawn McMullan ...   More

Ideas Blog Helsingin Sanomat uses tablet data to give advertisers print success measurements 23 September 2014

Helsingin Sanomat uses tablet data to give advertisers print success measurements

Media company successfully turns advertiser focus to ad reach and performance rather than the choice between print or digital. Helsingin Sanomat already had the data from advertisers like Ikea. It just needed to transform it from tablet to print research. By Veera Siivonen ...   More

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