The Latest

Gannett’s full-service ad design group finds revenue in unexpected place Ideas Blog | 23 November 2014

Gannett’s full-service ad design group finds revenue in unexpected place

Several years into its debut, Gannett Imaging and Ad Design Center found its revenue opportunity in non-Gannett media company ad production. Persistence, patience, and flexibility finally (and literally) paid off. By Connie McGarrah ... More



Satisfying Audiences Blog 10 seasonal sales ideas for the circulation director who has everything 23 November 2014

10 seasonal sales ideas for the circulation director who has everything

News media organisations should prepare now to take advantage of creative marketing strategies going into the new year, such as Cyber Monday deals, gift card premiums, and direct mail campaigns to encourage new subscribers to sign up. By Lynne Brennen ... More

Innovative Advertising Solutions Blog McClatchy launches customer data center, provides advertisers with audience information 20 November 2014

McClatchy launches customer data center, provides advertisers with audience information

By combining a PRIZM life-stage segmentation of a business’ customers and a customer analysis profile, McClatchy is able to help advertisers make sound buying strategy decisions. By Darrell Kunken ... More

Ideas Blog Dallas Morning News sports app offers differentiation within market 19 November 2014

Dallas Morning News sports app offers differentiation within market

With almost 100,000 downloads, SportsDay TALK has found a path to success in what might be considered a tricky market. The secret? Create something not already out there, like a pause option for live radio. By Mark Francescutti ... More

INMA Knows | Online Video
Innovative Advertising Solutions Beyond the expected: 6 unique advertising ideas 18 November 2014

Beyond the expected: 6 unique advertising ideas

To target customers, news media companies are using creative advertising solutions such as sponsored content, Augmented Reality, and new strategies in digital spaces. By Suzanne Raitt ...   More

Satisfying Audiences Behind the scenes of Toronto Star’s C$10 million niche print business 17 November 2014

Behind the scenes of Toronto Star’s C$10 million niche print business

The Toronto Star successfully launched a C$10 million niche print business by investing in research, using reader panels and focus groups to test concepts, making the sign-up process simple, and offering a weekly price with an auto-pay system. By Sandy MacLeod ...   More

Media Leaders The argument against integration in newsrooms 17 November 2014

The argument against integration in newsrooms

Media companies should consider establishing one small team to target one product and one brand, ensuring priorities are appropriately aligned across the business. Russmedia, Deseret Digital, and The Guardian are a few examples of companies doing just that. By Dawn McMullan ...   More


Ideas Blog Schibsted shares 4 key lessons from its private programmatic marketplace 16 November 2014

Schibsted shares 4 key lessons from its private programmatic marketplace

Well into the second year of its programmatic strategy, Schibsted finds lack of technology remains a challenge, ownership of data is critical, automatic markets must be built collaboratively, and critical mass matters. By Mark Toner ...   More

Social Media Social selling: truth or myth? 16 November 2014

Social selling: truth or myth?

Successful social media marketing includes more than just accumulating friends and followers and pushing products to potential customers. The ultimate goal is to drive traffic to your site and make the final sale. By Nadine Kamlow ...   More

Ideas Blog Danish Publisher Network leverages audience data for programmatic revenue 13 November 2014

Danish Publisher Network leverages audience data for programmatic revenue

This alliance of publishers offers online inventory and audience data to agency trading desks through real-time bidding. Here are 11 lessons learned as the network nears its second anniversary. By Mark Toner ...   More

More Articles
From the Archives
  • Campaigns Archive
    Campaigns

  • Video Interviews Archive
    Video

  • Conference PowerPoints Archive
    Conference PPTs

Join INMA Today
 
Upcoming Events
Mar
09
INMA Mobile Summit for Engagement and Profit
Austin, United States
09-10 March 2015
Mar
26
Big Data for Media Conference
London, United Kingdom
26-27 March 2015
Apr
08
INMA Augmenting Print with Digital Workshop
New Delhi, India
08 April 2015
Apr
24
INMA Ideas Day on Advertising
Paris, France
24 April 2015
May
10
INMA World Congress
New York, United States
10-12 May 2015
May
22
INMA Ideas Day on Marketing
Brussels, Belgium
22 May 2015
Jun
12

More Events

Member Profiles

  • Herbert Wirth
    Germany


  • José Nicolás Mejía
    Brazil


  • Chris Reynolds
    USA



  • Gert Ysebaert
    Belgium


  • Bob Terzotis
    USA


  • Troy Niday
    USA

©2014 INMA | Home | About | Contact | RSS | Privacy | Link to INMA | Sitemap

Site by Drawbackwards