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Ideas Magazine | 22 May 2012
2017: What media shifts in the next five years mean for newspapers
By 2017, there will be no printed metro newspapers, no local network TV stations, and few printed magazines. Weekly newspapers and video will be thriving. Tablets will be common and cheap. WiFi and WiMax will be everywhere. What do these and other predictions mean for the newspaper industry? By Shawn Riegsecker ... More
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23 May 2012
Paywalls and crunchy frogs: marketing lessons from Whizzo Chocolates
As more and more newspapers jump on the bandwagon to monetise digital content, the newsmedia industry should come up with a more palatable term than "paywall." By Steve Nilan ... More
22 May 2012
Three “whoa” moments from INMA World Congress 2012
Culture change, the power of the product of journalism, and new monetisation models were three key topics that commanded the discussion at INMA World Congress 2012 in Los Angeles. By Kylie Davis ... More
21 May 2012
Lessons about journalism’s future from the School of Rock
New opportunities for growth in the newsmedia industry are limited only by our bravery, nimbleness, and willingness to change. Just as the music industry adapted to the dawn of digital, the key for journalists will be to retrain and adopt new platform skills to better capitalise on the potentially broader audience. By Anne Wong ... More
17 May 2012
Mobile preferences shaping news habit
A recent mobile media survey by the Reynolds Journalism Institute shows that consumers are using their mobile devices most often to communicate, look up entertainment options, look for non-news information, ... More
16 May 2012
The revolution will be mobilised
The words of Earl Wilkinson, closing the INMA World Congress, are still ringing in my ears: “That 33% will affect your industry more than anything.” Earl, executive director and CEO ... More
15 May 2012
INMA to news industry: what’s next?
Last week’s INMA World Congress was both a beginning and an ending. The ending was closing loops on why and how culture change is a foundational step for transitioning to ... More
15 May 2012
Focus on local news, media savvy increasing digital reach
Despite Australia’s general dip in online news readership, News Limited’s Gold Coast Bulletin has seen significant increases for the past two years. Here’s some insight into how. ... More
15 May 2012
Innovative “un-newspaper” seeks new, local audience
The Press-Enterprise partners with a local platform to automate the curation of its local, sometimes-overlooked news. The result is a ZIP-coded, reader-specific, intuitive online experience. ... More
14 May 2012
In newsmedia industry, message trumps medium
Almost 50 years ago, Canadian educator, philosopher, and scholar Marshall McLuhan coined the phrase, “The medium is the message.” The 1960s were a golden age of mass media. John F. ... More
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