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Satisfying Audiences Blog | 13 February 2012
New JC Penney approach holds lessons for newspapers
The lessons newspapers can take away from JC Penney's new research-based business strategy, which puts the four Ps — pricing, promotion, presentation, and product — front and center. By Kathleen Coleman ... More
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13 February 2012
Technology: the path for more productivity and audience
Zero Hora’s rethought, redesigned Web site sees a 135% increase in visits year over year. By Marta Gleich and Pedro Dias Lopes ... More
9 February 2012
Site offers platform for organisations, revenue for newspapers
Heilbronner Stimme’s new Internet portal, Meine.Stimme, initiates new platform for local clubs, schools, and organisations. By Stefanie Mueller ... More
9 February 2012
Is media the new creative?
Creative agencies are inundated with new media opportunities every single day. Forming a relationship with a creative agency is vitally important to your business. Work side-by-side with them to make your platform or innovation come to life. By Zac Skulander ... More
8 February 2012
Community newspaper increases opportunity with free weekly
What do a family-owned, regional newspaper chain and a free weekly formerly called Barfly Monthly have in common? Community values and increased opportunity. ... More
7 February 2012
A reluctant publisher turns paywall fan
Concord Monitor’s paywall has increased home delivery and online revenue, as well as Sunday print sales. ... More
6 February 2012
Treating mobile like the fourth, unique media channel it is
It seems so obvious to create a mobile product, whether for editorial content or e-commerce. The rules are simple: The mobile handset screen is smaller, the bandwidth lower, and ... More
5 February 2012
Digital first sometimes means mobile first
Göteborgs-Posten keeps up with Sweden’s increasing mobile trends with page views increasing 1700% since the newspaper’s iPhone app debuted. ... More
6 February 2012
Closing the loop on customer data
Why a closed-loop CRM system is a necessity at a time when customers are engaging with us in so many ways. ... More
5 February 2012
Facebook’s IPO: Going public with your privacy
Keep your friends close and your shareholders closer. Facebook last week filed for its long-anticipated initial public offering. The US$5 billion offering is the largest in Silicon Valley history and ... More
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