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KM Media brings in revenue creating marketing plans for nightclub, football club Ideas Blog | 10 February 2016

KM Media brings in revenue creating marketing plans for nightclub, football club

In its second year, KMCreate is projected to bring in more than £200,000 of work — mostly from businesses that have not traditionally worked with news media companies. While not stepping on the toes of local big ad agencies, the KM Media division is key to company revenues. By Mark Toner ... More



Digital Strategies Blog Herald Sun finds digital success with integrated, not digital-only, newsroom 10 February 2016

Herald Sun finds digital success with integrated, not digital-only, newsroom

The Herald Sun is able to reach its local audience with timely, appropriate, and high-quality content by harnessing journalists’ strengths across all aspects of the newsroom. By Nathaniel Bane ... More

Digital Insider Blog Will the past predict the future of publishing … again? 9 February 2016

Will the past predict the future of publishing … again?

In 2015, trust in traditional media by Millennials continued to decline, publishers gave away content to aggregators, and ad blocking became a legitimate concern for media companies. Here are 7 predictions for what 2016 holds. By Nikolay Malyarov ... More

Ideas Blog A night out with De Standaard turns subscribers into ambassadors 9 February 2016

A night out with De Standaard turns subscribers into ambassadors

De Standaard’s lively, exhibition-style event filled the house with more than 1,500 attendees and 18 multi-disciplinary presentations. Readers and staff left feeling connected to each other. By Emmanuel Naert ... More

INMA World Congress 2016 | London
Innovative Advertising Solutions Is your news media company supporting a profitable sales team? 8 February 2016

Is your news media company supporting a profitable sales team?

As advertising products become more targeted and tracking becomes more complicated and time-consuming, media organisations need to make the sales job as easy as possible. By Wayne Morgan ...   More

Ideas Blog Advertiser-supported tablet-only magazines keep growing at Tablet Media 8 February 2016

Advertiser-supported tablet-only magazines keep growing at Tablet Media

Tablet Media decided tablets were the future. The news media company has four magazines, none of which are produced as a print product. All magazines are free, supported fully by advertisers. By L. Carol Christopher ...   More

Digital Strategies Seven West Media lands digital advertising contract using virtual reality pitch 7 February 2016

Seven West Media lands digital advertising contract using virtual reality pitch

Seven West Media used Mark Zuckerberg’s Oculus Rift to create virtual reality experiences of viewing and touring new community developments, which sealed the deal on a bid to gain the local government’s digital advertising campaign. By Michael Beach ...   More


Satisfying Audiences 4 best practices for choosing metrics tools, dashboards 7 February 2016

4 best practices for choosing metrics tools, dashboards

In choosing the right project management or tracking dashboard, media companies should involve appropriate parties in the decision-making process, decide on team needs, and track notes about vendors. By Nicki Purcell ...   More

Satisfying Audiences If your media company isn’t tracking data, it isn’t optimising data 4 February 2016

If your media company isn’t tracking data, it isn’t optimising data

News media companies that acquire data are not making full use of it if they don’t track and make appropriate changes to optimise it. By Jim Fleigner ...   More

Conference Why MittMedia thinks its robot journalists may be saving jobs 4 February 2016

Why MittMedia thinks its robot journalists may be saving jobs

Two robots are making things easier for the humans at MittMedia, while also keeping them motivated and on track with real-time data about mobile content performance. By Dawn McMullan ...   More

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