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Media companies need to be where consumers are — on mobile apps and Web Mobile + Tablets Blog | 23 April 2014

Media companies need to be where consumers are — on mobile apps and Web

To keep pace with consumer demand and behaviour, media brands must provide solid mobile apps and maintain a strong presence on Facebook, Instagram, and other social destinations. By Chuck Blevins ... More



Innovative Advertising Solutions Blog The new normal among Canadian media brands: innovation 22 April 2014

The new normal among Canadian media brands: innovation

With its use of re-designed formats, partnerships, Augmented Reality, video initiatives, and more, the Canadian media industry is leading the charge toward transformation. By Suzanne Raitt ... More

World Congress Blog Predict much? Deloitte technology specialist looks into his crystal ball at INMA World Congress 22 April 2014

Predict much? Deloitte technology specialist looks into his crystal ball at INMA World Congress

Wonder how consumer preferences vary globally and are evolving within the changing landscape of device ownership? Curious about subscription services, advertising platforms, social networking adoptions, and emerging payment models? Listen and learn. By Dawn McMullan ... More

Out of the Box Blog Research proves media brands must supplement — not supplant — print with digital for advertising mix 21 April 2014

Research proves media brands must supplement — not supplant — print with digital for advertising mix

New data — from Nielsen, The Newspapers Works, GfK, and News Corp. — speaks to the new value of print as a partner to digital rather than an alternative. By Kylie Davis ... More

INMA World Congress | San Francisco
Disruptive Innovation How media companies can reclaim recruitment services market 21 April 2014

How media companies can reclaim recruitment services market

By offering digital solutions that focus on niche job markets, provide branding services to companies, target passive candidates, and utilise video and social media, media companies can regain a foothold in the recruitment market. By Steve Gray ...   More

Satisfying Audiences  Lead with every audience data tool in the kit, successful advertising campaigns will follow 20 April 2014

Lead with every audience data tool in the kit, successful advertising campaigns will follow

In 2010, pre-tablets, 80% of digital readers accessed newspapers using their personal computers. Now that number is 49%. Smart media companies will listen to what data such as this tells them about what content to deliver where, when, and to whom. By Anne Crassweller ...   More

Ideas Blog Het Belang van Limburg’s community-focused initiatives build on “the Limburg feeling” 20 April 2014

Het Belang van Limburg’s community-focused initiatives build on “the Limburg feeling”

Beyond publishing the daily newspaper, Mediahuis Limburg’s regional publication boosts its standing as a member of the community with initiatives such as its locals-only flight to Washington, D.C., and its “100 Most Powerful People in Limburg.” By Dominic Stas ...   More


World Congress What news publishers can learn from BuzzFeed 16 April 2014

What news publishers can learn from BuzzFeed

With an audience of more than 100 million, BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social Web. What can traditional publishers learn from this model? By Dawn McMullan ...   More

Big Data For News Publishers Content recommendations shouldn’t be an audience engagement afterthought 17 April 2014

Content recommendations shouldn’t be an audience engagement afterthought

Nobody knows your media brand’s content better than you do, so why farm out your news Web site’s content recommendations to an outside vendor that promises to keep visitors on your site? Instead, develop your own engagement strategy based on audience insights and the individual reader’s actual content engagement and consumption. By John M. Lervik ...   More

Mobile + Tablets 3 strategies for navigating the mobile advertising maze 16 April 2014

3 strategies for navigating the mobile advertising maze

When approaching the complicated path to monetising mobile, publishers should consider bundling print and digital products, use consistent analysis tools, and provide cost-effective, cross-platform ad solutions. By Mark Challinor ...   More

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